Cartoon Network is launching a music album exclusively featuring songs from popular cartoon shows like Scooby Doo, Looney Toons, and Powerpuff Girls. This will tap into the growing kids entertainment market in India, which has high potential given India's young population. Cartoon Network sees this as an opportunity due to India's strengthening regulatory environment and growing middle class with more disposable income. The album will target children ages 4-14 in urban areas. Cartoon Network will promote the album through radio airplay, advertisements on its channels, sales promotions, and public relations events.

1. We all preach that ‘Every child is Different’

6. Then why bug them with the same music?

7. Cartoon Network launches a Music Album* * Exclusively for kids

8. Scooby’s Playlist Scooby Doo Looney Toons Dexter’s Laboratory Johnny Bravo Batman The Mask Tom & Jerry Powerpuff girls Ed, Edd & Eddy

10. Channels and movies being launched one after the other.

11. Cartoon Network continues to grow but at a lower rate, because of the other channels launched

12. In Hindi speaking market, Hungama TV has replaced Cartoon Network at the top spotProduct Life Cycle

13. Why India?

15. Regulatory Environment being strengthened for fast growth of industry.

16. Indian Consumers willing to spend more on entertainment.

17. Growing middle Class with more disposable Income

18. Huge Potential in Kids Segment (among top three nations with highest populations under 15 years of age)

20. SWOT & Porter’s Five Forces Analysis

21. SWOT Analysis of Cartoon Network entering Indian Music Industry

23. Initial investment is not very high

28. In the music album market in general, following are the competitors:

29. BMG Music

30. EMI owned ‘Virgin’

31. Universal

32. Sony

35. Segmentation primarily on demographic profiles

39. Inherent strengths and existing connection with children

40. Pre - schoolers: lullabies, soothing music and fun type of music

42. Current Scenario

44. Skimming strategy (initially)

45. Competitive pricing (on stagnation)

46. From market survey, price = Rs. 150 in India

47. Market penetration pricing (later)

48. Music album available through cartoon network portal

49. Download price = Rs. 100 (since from survey, 88% buy music from traditional stores and 12% buy online)

50. Selling online helps in collecting crucial consumer insights through surveys

53. Advertisements on Cartoon Network and its sister channels across the world using a brand ambassador

54. Sales promotion to music record stores

55. Public relations and publicity consisting of press conferences, kids-centered events at schools and nurseries

56. Tying up with a major record making companies like EMI records so that the album can come under that brand to enable personal selling

59. Restrictive governments like in China

60. International music albums launched in a staggered manner worldwide similar to movies

62. Profit Analysis

64. In this regard, Cartoon Network has decided to outsource the work of manufacturing of its music albums

66. Alternate Strategy

67. Kidzone(Children’s Magazine)

68. Kidzone (Children’s Magazine)