1. EVALUATION
Hattie Jane Freer

2. 1. IN WHAT WAYS DOES YOUR MEDIA
PRODUCT USE, DEVELOP OR
CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA
PRODUCTS?
The most dominant thing on my front cover is my main image. This is
to make evident that the artist is the main focus of my magazine. This
is something most magazines try to achieve. The headline on my
magazine also has a dominance on the page, because this is the name
of my artist. The masthead is positioned on the left hand side and the
top of the page, I changed this numerous times to truly get the right
size of the box and the writing. Seen as the masthead is one of the
most important things to involve. The anchorage is the third biggest
writing on the page, explaining a little more about the chosen artist.
The cover lines are positioned around the main image, because they
involve information about what’s inside the magazine. I involved a line
with information about a competition. This is more selling lines for
people to be attracted to the magazine. I positioned it underneath the
masthead, so it’s hard to miss. There is also another selling line at the
top of the page, which is an ‘extra.’ The barcode is positioned at the
top right of the cover, which I thought was a good place, being that
it’s a different place for a barcode to appear. The secondary lead, was
put in because I needed to fill in the space. But it turned out to be
another good thing to appear on the cover. I included a picture, and a
caption, making it seem that the people in the photo had said what was
in the caption. The date line, and issue number for my magazine is
positioned at the bottom, which is where you would find most on
other magazines. The most dominant things on my contents page is
the masthead which I repeated on to this page, the writing saying
‘contents’ and the main image, for the interview artist.

3. 2. HOW DOES YOUR MEDIA PRODUCT
REPRESENT PARTICULAR SOCIAL
GROUPS?
I left the text quite plain and simple, because the magazine reaches out to a variety
of people. This leaves it open and available to appeal to a range of people. My
magazine represents a range of different types, and genres of music, so it has a
large audience of interest. I wrote about the festivals coming up in 2012, so
people interested in going to festivals would read this magazine. I also included a
range of musicians and artists so many people would be interested in reading it.
The social group, or groups of my magazine I would say are halfway between
‘pop’ and ‘indie.’ The ‘indie’ scene has turned into something that I wouldn’t want
my magazine being judged with. I’ve made it halfway between these social groups,
and made it more ‘pop’ for this reason, this is also the scene I am interested in
myself. But with the festival information and different artists, it becomes indie as
well. My magazine I designed, has quite a girly feel about it, with the pink, and the
main image having a very feminine feel, with the model’s long hair. It would
appeal more to the females in my target audience, but would have some male
attraction as well.

4. 3. WHAT KIND OF MEDIA
INSTITUTION MIGHT DISTRIBUTE
YOUR MEDIA PRODUCT AND WHY?
There are two big leading magazine publishers in the UK.
IPC Media, and Bauer Media. IPC Media produces over 60
iconic media brands, with print alone reaching almost two
thirds of UK women and 42% of UK men, almost 26
million UK adults. Their websites collectively reach over 20
million users every month. Bauer Media reaches over
nineteen million UK adults across multiple media channels.
They have more than eighty influential media brands, some
of these including: heat, GRAZIA, Closer, MCN, FHM,
Parkers, MATCH, Q Magazine, Kiss 100, Kerrang! and
4Music. The main magazine that IPC Media distributes is
‘NME magazine.’ Probably the most popular music
magazine in the UK. I used this to help represent my
magazine, as ‘NME’ also uses a range of different artists
and musicians; the audience is also wide. Other popular
magazines that IPC Media distributes are Look, TvTimes,
Marie Claire, and most ‘television guide’ based magazines.

5. 4. WHO WOULD BE THE AUDIENCE
FOR YOUR MEDIA PRODUCT?
The audience for my particular music
magazine, would be from teens to adult. Seen
as it talks about festivals and such like, things
that young children would not be taking part
in. My audience is targeted for people who are
interested in attending the festivals, like V
Festival and Leeds Festival. The audience are
people who are interested in a range of artists,
so, not particularly people who belong to a
certain social class. The magazines includes an
interview with an artist, and in a real
magazine, such as ‘NME,’ they would choose
an artist or musician that appealed to the
target audience. To get an idea of who would
read my magazine, I created a questionnaire.
It included a list of questions based around
my magazine, and what types of people would
actually read it. It gave me an idea, and helped
me figure out my audience variety.

6. 5. HOW DID YOU ATTRACT/ADDRESS
YOUR AUDIENCE?
The layout of my magazine is designed in a simple way, the
colours used seem feminine, with the colours used. To not make
it feel utterly designed to attract only the females in my target
audience, I used a certain type of pink, not a bright, ‘Barbie’
pink. The black, simplicity adds to the simple design. Black was
a safe colour to choose, but it works well. Using the colour black
for the headline, brings it to stand out more. Big, black, bold
letters are perfect for letting something stand out on the page.
To attract the target audience for my magazine, the covers lines
create a sense of what my magazine is about. For the double
page spread I have also used a simple design, to make it feel like
a real interview page. I used the image I wanted for the double
page spread, and displayed it over one whole side. The main way
I have attracted my audience is by using particular words, in
particular fonts, to make them stand out. The red lettered words,
‘WIN,’ ‘PLUS,’ and ‘EXCLUSIVE’ attract the audience straight
away. My editorial in my magazine, is in conversational speech
because it is an interview. This attracts the audience further as
they feel they are reading the exact words that the interviewee
have said. This means they can relate further with the audience.

7. 6. WHAT HAVE YOU LEARNT ABOUT
TECHNOLOGIES FROM THE PROCESS
OF CONSTRUCTING THIS PRODUCT?
During the constructing of this product, I have learnt
further how to use programs such as Adobe Photoshop,
and Adobe InDesign. I learnt how to create something
using Photoshop, and then moving it and putting it in to
InDesign. This was because we had to create the final
product in InDesign, but certain things were easier to
create and tweak in Photoshop. I learnt the technique of
writing a piece of writing in Microsoft Word, and then
moving it across to InDesign, which is a much easier way
of creating writing in columns in the right way. I learnt
how to construct a magazine in the correct way using
both these Adobe programs, making it easier to create.
I’ve learnt more about presenting things on my blog,
which helped me during and after, the process of
producing this magazine.

8. 7. LOOKING BACK AT YOUR
PRELIMINARY TASK (THE COLLEGE
MAGAZINE), WHAT DO YOU FEEL YOU
HAVE LEARNT IN THE PROGRESSION
FROM IT TO FULL PRODUCT?
The difference between my ‘College
magazine’ and my ‘Music magazine’ is huge.
With the college magazine, I was at the stage
of not fully knowing how to go about
producing a magazine. It seemed to me that
it was my experimental product, before I
produced a more official one. I didn’t know
entirely how to present everything on the
magazine, and what needed to be included.
Looking at my college magazine, after
producing my music one, I realise that if I
did it again, I would have to include much
more, for it to be a proper magazine. It’s
missing a lot of things, which my music
magazine includes. My college magazine
looks very plain, compared to my music one.
It’s good it works out this way though,
because it therefore shows my progression,
from one magazine to another.