Why banks should use social media to build relationships
•
16 gefällt mir•2,807 views
why should banks consider social media marketing as a tool to market themselves in web 2.0 era?
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (19)
Andere mochten auch
Andere mochten auch (20)
Ähnlich wie Why banks should use social media to build relationships
Ähnlich wie Why banks should use social media to build relationships (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Why banks should use social media to build relationships
- 1. Why should Banks use Social Media? Hassan Khan Marketing Consultant
- 2. “As the Web 2.0 agedawns, banksmustwake up tothefactthatthesuccessfulcompanies of thefuturewillnothavecustomers, theywillhaveparticipants, and thatratherthanhaving a business, theywillhave a community” Chris Skinner http://twitter.com/Chris_Skinner
- 5. Test and get feedbacks on new products
- 7. Develop conversations and build trust
- 8. Increase web visits and conversions
- 9. Share their brand via network friends (viral)
- 10. Product/Services alerts via tweets/ messagesHow can Social Media Help Banks?
- 11. BANKING IS ABOUT RELATIONSHIPS WITH CUSTOMERS
- 12. BANKING IS ABOUT RELATIONSHIPS WITH CUSTOMERS TRANSPARENCY
- 13. BANKING IS ABOUT RELATIONSHIPS WITH CUSTOMERS INFORMATION TRANSPARENCY
- 14. BANKING IS ABOUT RELATIONSHIPS WITH CUSTOMERS COMMUNITY INFORMATION TRANSPARENCY
- 15. SOCIAL MEDIA IS ABOUT BULDINGRELATIONSHIPS
- 16. SOCIAL MEDIA IS ABOUT BULDINGRELATIONSHIPS LISTENING
- 17. SOCIAL MEDIA IS ABOUT BULDINGRELATIONSHIPS ENGAGING LISTENING
- 18. SOCIAL MEDIA IS ABOUT BULDINGRELATIONSHIPS CONNECTING ENGAGING LISTENING
- 19. COMMUNITY INFORMATION TRANSPARENCY CONNECTING ENGAGING LISTENING
- 20. COMMUNITY INFORMATION TRANSPARENCY BUILD RELATIONSHIPS CONNECTING ENGAGING LISTENING
- 21. WHICH BANK IN OUR COUNTRY WILL BE THE FIRST TO LEVERAGE SOCIAL MEDIA TO BUILD BETTER COMMUNITY RELATIONSHIPS?
- 22. RIGHT NOW, THERE IS A HUGE OPPORTUNITY FOR YOUR BANK TO GAIN MARKET SHARE BY DIFFERENCIATING FROM THE COMPETITION.
- 23. HOW?
- 24. BY BUILDING BETTER COMMUNITY RELATIONSHIPS THROUGH SOCIAL MEDIA!
- 25. TRANSPARENCY The current financial crisis has led many customers to distrust banks, which is one reason why many banks are now turning to social media as a way to become more transparent and build trust. LISTENING
- 26. Wachovia bank had been involved with listening on social media for years before they decided to open a Twitter account, which they use to help customers with questions related to checking products and online banking.
- 27. INFORMATION Find out what customers think or use social media as one tool to encourage customers to help develop new products ENGAGING
- 28. Social media was a big part of formulating a new and popular type of checking account at 1st Mariner Bank. The company’s marketing department used social media tools to take a look at their customer’s needs and used that to build new products and services.
- 29. COMMUNITY Community building is something that banks should be doing more because many of the most important touch points from attending college, to buying our first cars and building a home, to starting a business and saving for retirement all involve a relationship with a bank. CONNECTING
- 30. Missouri Bank is not using social media to “sell” anything, but instead utilize social media as a way to build upon the community-minded philosophy that they have spent years developing.
- 31. Thank you! E: mail@hassankhan.pk M: +92 344 9400400 http://www.twitter.com/hassank http://www.hassankhan.pk