1. Recap
• Question 1a is looking at how you have
developed your skills in this area across ALL of
your coursework.
• How did you improve?
• What mistakes did you make initially and
crucially, how did you learn and develop your
skills from this?
7. Marks and timing
• In the exam, you only have 30 minutes to
answer this question.
• Aim for 2/3 examples per section (i.e. 3
examples from each piece of coursework).
8. The Mark Scheme
As in all Media Studies exams, you are marked
on three different aspects:
• Explanation / analysis / argument (10)
• Use of examples (10)
• Use of terminology (5)
9. For top marks
(out of a possible 25)
Explanation/ analysis/argument (9-10 marks)
• There is a clear sense of progression established by the
answer, and a range of articulate reflections on the
production process are offered.
Use of examples (9-10 marks)
• Candidates offer a broad range of specific, relevant and clear
examples of the use of technology in relation to creative skills
development.
Use of terminology (5 marks)
• The use of both production terms and conceptual media
terminology applied throughout is excellent.
10. An example question:
How have your skills with digital
technology developed, and how has
this influenced your productions?
12. The introduction
Your intro must have 3 sections (3 sentences):
1. Answer or give point of view to question.
2. Outline briefly what you made each year.
3. Explain to the examiner how you are going to
structure their essay.
You now have 5 minutes to write your
introduction.
13. PEA Paragraphs
Point
- Make a clear point
Example
- Demonstrate what you mean with detailed examples
Analysis
-
WHAT is the effect?
Explain WHY?
WHO does it affect?
LINK back to the question.
- Be critical of your choices – if it does not support the
question, do not include it.
14. Sample PEA paragraph
Point
I developed my skills in the use of digital technology by utilising
the editing software Final Cut Express throughout my coursework
portfolio.
Evidence
For my AS film title sequence, I used Final Cut Express to cut and
manipulate my rushes into an appropriate order that conformed to
the conventions of the comedy genre. Having been inspired by the
film ‘Superbad’, I explored different font styles within the software
that reflected this style and complimented the comedic theme that I
wanted to create. I was able to develop this further as part of my
music video by exploring the movement of text by creating paths
and experimenting with transitions.
Analysis
Practice with the software over the course of the two years has
enabled me to explore new techniques such as the movement of text
in a music video. This in turn has enabled me to develop my
creativity as I began to challenge the conventions.
15. How do I develop my analysis?
Can you analyse your point with reference to the key
concepts?
• Genre
• Representation
• Audience
• Institution
• Narrative
• Form and conventions
16. Your essay plan
1)
Intro
2)
Examples from AS pre-production, linked to
explanation of how these were developed at A2.
3)
Examples from AS production, linked to
explanation of how these were developed at A2.
4)
Examples from AS post-production, linked to
explanation of how these were developed at A2.
5)
Conclusion – answer the question.
17. Homework
• Answer the question on digital technology.
• You may spend as much time on your answer
as you like.
How have your skills with digital
technology developed, and how has
this influenced your productions?
19. Second practice question
1a) “Digital technology turns media
consumers into producers”. In your own
experience, how has your creativity
developed through using digital technology to
complete your coursework productions?
