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1. START TIMER
What is Web
Analytics ? Google Analytics Masterclas
The Process of analyzing
the behavior of visitors
on a website
TIFOSILINUX.WORDPRESS.COM

2. The Benefits of Understanding
Web Analytics
Know where visitors come from
Know the ROI or results of marketing efforts :
1. Transaction
2. Lead
Behavior of visitors
And which pages/
products get more
views
TIFOSILINUX.WORDPRESS.COM

3. Who needs to understand web
analytics?
1. Digital marketer / Social media
executive
2. CEO/ Manager/ Owner
CEO/ Manager/ Owner
Customer (Direct Feedback + Behavioral Data to
CEO/ Manager/ Owner)
Social Media and Content Creator
Product Person
Digital Marketer / Social Media Exec
Product and Content Improvement
Insights + Improvement
Decision
TIFOSILINUX.WORDPRESS.COM

4. Identify Goals
& Objective
Setup Goals
Tracking
Monitor &
Analyze
Make
Decision &
Improvement
Analytics Steps:
It is important to make this right before running marketing campaign
TIFOSILINUX.WORDPRESS.COM

5. E-Commerce B2B Local Business B2C Service
Business
Examples
E-Commerce
Website
Ingredients Supplier,
Packaging Supplier,
Design Service, etc
Restaurant,
Barbershop, coffee
shop, salon, spa, etc
Makeup artist, Hair
Stylist, Wedding
Photographer, etc.
Objective
Get Transactions
and Leads
Get Leads
Raise awareness and
Get Leads
Get Leads
Macro Goals
Transaction Add-to-
cart
Submit enquiry,
email, message/ live
chat, call
Call for direction,
message, email
Submit enquiry,
email, message,
call
Micro Goals
Subscribe, Add to
wishlist, view
Instagram
Subscribe View map, Subscribe
View Instagram,
Subscribe
TIFOSILINUX.WORDPRESS.COM
Identify Goals and Objectives

6. Awareness
Consideration
Conversion
View your website or social media accounts
View your products, subscribe, submit enquiry, call,
email, message
Buy online or offline
• Some people prefer to buy via chat or phone call for big ticket items
• Some people prefer buying offline in the shop
They become returning customer
They tell their friends and family
• Loyality
• Advocacy
Customer Journey
TIFOSILINUX.WORDPRESS.COM

7. Create Goals, Analyze Reports, Make
Decisions
TIFOSILINUX.WORDPRESS.COM
*Create Google Analytics Account –> SetTracking Code on Property to your S
IT’S FREE !! SETUP EASILY

8. Terms
Dimension
Metrics
Usage
Describe Data
Measure Data
Example
Direct Traffic
Web Sessions
Understanding Dimensions and Metrics
Note
• If the dimension is direct traffic and the metrics is web sessions, it will show
how many people actually visited the website through direct source
Noted
• A session counts whenever a visitor spends at least 30 seconds (custom) on
the site. During a session, a user can do a lot of things on your website
TIFOSILINUX.WORDPRESS.COM

9. Nanda
• Session
• Session
Gita
• Session
• Session
• Session
Total Users : 2
Total Sessions : 5
TIFOSILINUX.WORDPRESS.COM
Sessions and Users Difference

10. Actions and Events happen within a
session
• View Homepage
• View Product Category
• View Product Page
• Subscribe
• Sign Up
• Add to Cart
• Purchase
Our goal is to know which kind of visitors actually do the
actions we want
TIFOSILINUX.WORDPRESS.COM

11. Metrics Meaning
Pages per session Number of pages viewed in a session
Avg. Session
Duration
Duration of the session
% Bounce Rate
% of users that leave the website without any
interaction
% New Sessions Percentage of first time visit
Metrics Meaning
Goals
Number of goals achieved. Goals can be created
accoirding to what need to track
Transactions Purchase on website
Conversions
Number of major goals achieved. Usually
transaction and lead
% Conversion
Rate
Percentage of visitors that converts
Engagement Metrics
Conversion Metrics
TIFOSILINUX.WORDPRESS.COM

12. Report
What is happening right now on our website ?
The most important ones to focus on:
1. Locations
2. Conversions
TIFOSILINUX.WORDPRESS.COM

13. Report
Who is our visitors ? Where are they ? What do they use to view our website ?
The most important ones to focus on:
Demographic (Age, Gender), Geo, Cohort Analysis (User retention), Mobile, Behavior
(New vs Returning Visitor)
TIFOSILINUX.WORDPRESS.COM

14. Report
How do our visitors discover our website ? How is the performance of our marketing channels ?
The most important ones to focus on:
All traffic > channels, All traffic > Source/ Medium, Search Console > Landing Page, Search
Console > Query, AdWords > Keywords (If you are using Google AdWords (Impressions, Clicks,
Cost, CPC) and then Campaigns > Organic Keywords)
TIFOSILINUX.WORDPRESS.COM

15. Report
TIFOSILINUX.WORDPRESS.COM
All traffic > Source/ Medium
(The Origin of your traffic, such as a search engine. Example : Google)

16. Report
TIFOSILINUX.WORDPRESS.COM
Campaigns > Organic Keywords

17. Report
TIFOSILINUX.WORDPRESS.COM
UTM Tag at a glance
Campaigns, if you want to enable url tracking for
campaigns. Please refer to :
https://ga-dev-tools.appspot.com/campaign-url-
builder/
Share your campaign URL and then convert to
shortlink

18. Behavior
Report
How is the experience on our
website ?
Do visitors get what they want ?
Which product/ content performs
better ?
-------------------------------------------
We focus on :
1). Behavior Flow
2). Site Content
3). Site Speed
4). Site Search
TIFOSILINUX.WORDPRESS.COM

19. Conversion Report
Are we achieving our goals ? Do people actually buy ?
E-Commerce B2B Local Business B2C Service
Business
Examples
E-Commerce
Website
Ingredients Supplier,
Packaging Supplier,
Design Service, etc
Restaurant,
Barbershop, coffee
shop, salon, spa, etc
Makeup artist, Hair
Stylist, Wedding
Photographer, etc.
Objective
GetTransactions and
Leads
Get Leads
Raise awareness and
Get Leads
Get Leads
Macro Goals
Transaction Add-to-
cart
Submit enquiry, email,
message/ live chat, call
Call for direction,
message, email
Submit enquiry,
email, message, call
Micro Goals
Subscribe, Add to
wishlist, view
Instagram
Subscribe View map, Subscribe
View Instagram,
Subscribe
TIFOSILINUX.WORDPRESS.COM

20. Conversion Report
Creating goals with URL Destination, Session Duration, Pages/ Session or Events
[ADMIN]Account > Property >View (Goals)
TIFOSILINUX.WORDPRESS.COM

21. Analy
sis
TIFOSILINUX.WORDPRESS.COM

22. Analy
sis
$-
$10
$20
$30
$40
$50
$60
$70
$80
Read News greater
equal than 5 mins
Mengunjungi berita
tentang virus
User masuk ke
kategori hiburan
User masuk ke
kategori teknologi
User masuk ke
kategori islami
User masuk ke
kategori bebas
User membaca
berita tentang
wisata
Goal Completions
TIFOSILINUX.WORDPRESS.COM

23. Audience Segmentation
 How do we study only the audience that bought ? or
 Spent the most time on our website ?
TIFOSILINUX.WORDPRESS.COM

24. Separate audience into groups of similar
people in terms of demographic, behaviors,
interests, or actions
Audience > New Segment
Segment Group 1 Group 2
Segment1 New Users Returning Users
Segment2 Direct Traffic Others
Audience Segmentation
TIFOSILINUX.WORDPRESS.COM

25. • DataAudience
• Analyze Data
• Lean Process
• Insight
Segmentation
• Improvement
• Others
Making
Decisions
TIFOSILINUX.WORDPRESS.COM

26. Thank
You
• Material of Google Analytics Masterclass with omsetgo 15th-16th
August 2017
• analytics.google.com
TIFOSILINUX.WORDPRESS.COM