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Bar Camp Ingredients Of Successful Web Biz Nov 2008
- 1. Ingredients of a Successful Web Business Chris Harvey Chairman, Caravat.com General Director, VietnamWorks.com 15 November 2008
- 2. Our Objectives Today • A few thoughts on the ingredients of successful web businesses • Discussion
- 3. Main Ingredients 1. A CLEAR objective – Fill a NEED! 2. CLEAR positioning (What is this site about?) 3. CLEAR and PRACTICAL monetization model 4. UX: Think like a user, i.e. “Don’t make me think!!”
- 4. A CLEAR Objective – Fill a need! • What consumer problem does the site solve? • Users don’t care about “cool” – they care about value • Don’t try to fill too many needs – be a CATEGORY KILLER
- 5. CLEAR POSITIONING – What is this site about? • Technology is necessary but not sufficient • It’s all marketing • Communicate your value clearly and quickly – “Why should I care?”
- 6. What is this site about?
- 7. What is this site about?
- 8. What is this site about?
- 9. What is this site about?
- 10. CLEAR and PRACTICAL Monetization Model • Users pay for value they can’t get elsewhere. What unique value do you provide? • “Hard value” – Users pay for transactions (VietnamWorks, Caravat, eBay, VinaGame) • “Soft value” – Users don’t pay, just advertising (YuMe.vn, VNexpress, blogs, video sites, news sites) • Hard value if easier to monetize than Soft value • Payment payment payment!
- 11. UX Rule: Don’t make me think! • “UX” = “User Experience” • Bad UX: Users have to think • Good UX: Users don’t have to think • Go buy “Don’t Make me Think” by Steve Krug
- 12. UX Rule: Don’t make me think!
- 13. UX Rule: Don’t make me think!
- 14. Discussion