digital marketing is a online marketing where we can promote our products and services on digital platforms

1. WHAT IS DIGITAL MARKETING?
Digital Marketing is any form of marketing products or services
that involve electronic devices.
It is advertising delivered through digital channels. Channels such
as social media, apps, Email, web applications, search engines,
websites, or any new digital channel.

2. What is Digital Marketing. Difference between Conventional
& Digital marketing with Examples

4. The pros & cons of traditional marketing with examples:

5. The Pros & Cons of Digital Marketing with examples:

6. TRADITIONAL MARKETING
Five major CONS
1) TARGETED AUDIENCE VERY LESS
2) CONVENTIONAL MODE ALMOST LOW
3) PRINT (MAGAZINES, NEWSPAPERS, ETC.) BUDGET HIGH
4) BROADCAST (TV, RADIO, ETC.) NOT POSSIBLE FOR EVERYEONE
5) OUTDOOR (BILLBOARDS, FLIERS, ETC.) WASTE OF MONEY

7. What Is Inbound Marketing?
Inbound marketing is a business methodology that attracts
customers by creating valuable content and experiences
tailored to them. It is the method of growing your
organization by building meaningful, lasting
relationships with consumers, prospects, and
customers. It’s about valuing and empowering these
people to reach their goals at any stage in their journey
with you.
Why? Because when your customers succeed, you
succeed.

8. The inbound methodology can be applied in three
ways:
Attract: drawing in
the right people
with valuable
content and
conversations that
establish you as a
trusted advisor
with whom they
want to engage.
Engage:
presenting insights and
solutions that align with
their pain points and
goals so they are more
likely to buy from you.
Delight: providing help and support to
empower your customers to find success with
their purchase.

9. KEYWORDS:-
A word that is relevant to our
product or services while search on
Google search engine that particular
word is known as keyword.

10. KEYWORDS
TYPES:-
1) SHORT OR BOARD:-
A word like Amazon ,mantra ,buying, online, etc.
these are short keywords which have a lot of traffic
already & competition also at peak.
2) LONG TALE:-
A long tale like vegetarian food restaurant in delhi
or near me which are long in length and specific
traffic and less competition.
THERE ARE TWO TYPES
OF KEYWORDS
1) BOARD OR SHORT
TALE KEYWORDS
2) LONG TALE
KEYWORDS

11. What is SEO?
SEO is stands for SEARCH ENGINE OPTIMIZATION
SEO is the process of optimizing content, technical
set-up and to increase the flow of organic traffic to
your website, by having it rank higher up on SERP.

12. TYPES OF SEO
BLACK HAT WHITE HAT GREY HAT

13. There are two form Of Search Engine Optimization:

14. On-Page SEO involves optimizing your website’s content and HTML source code of
your website.
Some of the components that can be optimized are:
IMAGE ALT TEXT
PAGE SPEED
INTERNAL SPEED
SITEMAP
HEADER TAG
META
DESCRIPTION
TITLE TAG
SCHEMA

15. For Example:
TITLE TAG
URL
META
DESCRIPTION
SITE LINK

16. Off- Page SEO involves using promotion methods (beyond optimizing your website)
for enabling your website to improve its organic ranking.

17. BLACK HAT V/S WHITE HAT

18. Introduction to Google Ads
The Advertising platform came in October 2000 as Google Ad words,
But After some modification in 2018, it was renamed Google ads.
SEO , Can’t be rushed
Google Ads as your way to go for more immediate results
Operates On
PPC Model
PPM Model

19. Factor For AD Rank

20. Concept Of Google Ads Auction