A presentation on a future product for gym nutrition. First in a series of presentations covering this product as it develops. These slides cover the initial brief and research into whether the idea is viable.

1. PRODUCT IDEA
GYM POD

2. this
is a tub
of protein
and a
scoop

3. people often take protein after
a workout

4. people often take protein after
a workout
in a number of
awkward
ways, as
follows...

5. Bringing the entire
protein tub
– large volume
– ranging from 2kg to 5kg
1

6. “heavy”

7. “heavy”
“takes up too much space”

8. “heavy”
“takes up too much space”
“pointless to carry the
unwanted protein”

9. Buying convenience
nutrition at the gym
– Protein bars
– Bottled shakes
2

10. “sometimes low
quality, full of sugar and
additives”

11. “sometimes low
quality, full of sugar and
additives”
“too expensive for regular
use”

12. Using a container
– Plastic zip bags
– Tupperware, clip lock
3

13. “hard to find correct size
container”

14. “hard to find correct size
container”
“can burst or pop open in
your bag”

15. “hard to find correct size
container”
“can burst or pop open in
your bag”
“takes time to scoop
protein in and
out, awkward motion”

16. “hard to find correct size
container”
“can burst or pop open in
your bag”
“takes time to scoop
protein in and
out, awkward motion”
“no size markings”

17. SOLUTION

18. SOLUTION
A small, lightweight,

19. SOLUTION
A small, lightweight, inexpensive, durable
(for regular use) product

20. SOLUTION
A small, lightweight, inexpensive, durable
(for regular use) product that self-scoops
and holds 1-2 servings of protein, as
marked on the side.

21. SOLUTION
A small, lightweight, inexpensive, durable
(for regular use) product that self-scoops
and holds 1-2 servings of protein, as
marked on the side.
A GYM “POD”

22. MARKET?

23. MARKET? LUCRATIVE

24. MARKET? LUCRATIVE
Potential users

25. MARKET? LUCRATIVE
Potential users
•Students carrying both books and gym gear

26. MARKET? LUCRATIVE
Potential users
•Students carrying both books and gym gear
•Businessmen and women

27. MARKET? LUCRATIVE
Potential users
•Students carrying both books and gym gear
•Businessmen and women
•Bodybuilders requiring a variety of servings
of nutrition supplements throughout the day
(use several pods)

28. MARKET? LUCRATIVE
Potential users
•Students carrying both books and gym gear
•Businessmen and women
•Bodybuilders requiring a variety of servings
of nutrition supplements throughout the day
(use several pods)
•ANYONE using or thinking of using any
nutritional supplement.

29. NEXT PRESENTATION
SKETCHES &
CONCEPTS
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