Kent Life Analysis

1. Regional
Magazines
Codes and Conventions – Kent Life March
2014 Edition

2. This edition of Kent Life,
March 2014 – produced by
Archant makes use of a white
title. This allows it to be in
keeping with the magazines
ethos, whilst standing out
from the background. By
using a traditional font they
are making a clear target at
their audience, an older
generation. They have used
a background of a castle,
making a clear link to the
main topic of the magazine
with another linked main
cover line. They have used
white text throughout the
front cover with yellow to
blend with the flowers at the
bottom of the background
image.

3. They have made use of a
green banner at the top of
the page, which also
allows a contrast against
the background. Drawing
the readers eye to the
magazine and allowing
them to focus on the
information it is covering, in
this case a competition. A
key code and convention
of a magazine to advertise
competitions or chances
to win something to get
the reader to buy it. The
sell lines around the page
are in serif fonts, white and
yellow to contrast from the
background whilst blend
in.

4. Summary of codes and
conventions:
• Use of contrasting
colours on background
and text to make it
stand out
• Clear correlation
between region and
content
• Sell lines and main cover
line alternating typeface
and colours
• Colours blend with
background whilst
creating house style
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5. A double page spread
advert for Farleys in
Ramsgate is featured in this
edition of Kent Life. By
allowing a small store to
advertise in this magazine
they are continuing the
regional feel for the reader.
They have used a mixture of
yellow and blue colours, the
house style for Farleys. They
have then used two images,
advertising their products on
either page. They have used
entire bedrooms – this
suggests to the reader that
they provide the complete
bedroom package. With blue
writing at the bottom of the
page, they are promoting
their business to the reader.

6. In this edition, they have
made use of a editors
welcome page. This takes up
a single page, with an advert
on the right hand side. They
have used a green colour
scheme to tie the page in
with the rest of the magazine
and uses a mixture of
traditional fonts with serif
ones. The editors welcome in
this case, summarizes the
content covered and what it
means to them. This creates a
personal feel for the reader,
and makes them feel as if the
magazine has been
compiled and created with
them in mind.