A corporate lead summit focusing on how big business can utilize the power of social media fully. Join leading brands like AMEX, Dell, Gap, Whole Foods, KLM as they tackle external engagement, customer service, monitoring and integration. It is the only summit designed exclusively to take your social media strategy to the next level.

1. The 3rd Annual Corporate Social Media Summit
The No 1 Social Media focussed corporate event –
your One-Stop-Shop for everything you need know
Fully integrate social media
throughout your company to engage
consumers, enhance your brand
and boost your bottom line
usefulsocialmedia.com/newyork #CSMNY
Two day business conference, June 13–14, 2012
The New Yorker, New York City
A practical and interactive business conference built for a corporate audience:
Improve engagement, customer Measure your social media impact to show
satisfaction and sales via a turbo-charged business worth, inform future strategy and
external social media policy and make your meet your business priorities
brand friends for life
Lay the foundations for future success by
Create a cohesive internal structure fully understanding the changing market
that’s embedded throughout to boost issues to gain competitive advantage
communication whilst reducing business risk
…of speakers are corporate …of sessions are designed to enhance
practitioners and improve your social media strategy
…of topics have been requested by your peers and deal with the
major issues affecting your company today – and tomorrow
Speakers include: Co-Sponsor:
LOOK INSIDE to check out our top level corporate speakers and business-focused agenda

2. Dear Colleague
The Corporate Social Media Summit is back. Fast becoming
THE meeting place for the corporate social media practitioner,
this is your One-Stop-Shop for all things social.
What’s changed for 2012? THIrD, it is now acknowledged that social
media is not merely something for marketing
THere’S More.
Because this year, we have grown even better.
FIrST AnD ForeMoST, the furious pace teams. Social is permeating through ALL With more interactive and productive session
of advancements have transformed the social business functions. 2012 represents the Year formats, bigger brand speakers and a networking
landscape as we knew it even twelve months of Change for social media as we know it. space no-one in the USA can beat – this is the
ago. Facebook has surpassed 800 million 58% of companies will use social for customer One & Only social media event to attend in 2012.
users. Twitter 100 million. And the number of service, 65% for reputation management,
41% for employee engagement and 27% for If your company wants to take its social media
platforms are increasing also, especially with
commerce. Companies that are not running a strategy to the next level this is definitely the
Google+ and Pinterest joining the party. It all
fully integrated, grown-up social media program only conference you need to attend
means that you, the social media practitioner,
have an even tougher job ahead of you. And in a are being left behind in the social arms race. Don’t miss the opportunity to get to the
world of uncertainty, you can be sure only that it Social is no longer experimental. forefront of corporate social media. Reserve
will get harder still. It is fundamental. your place at The Corporate Social Media
Summit today.
SeConD, companies understand even more Your social media strategy needs to be part of
than before that social media is becoming more your long-term business plan and integrated
businesses-critical. 64% of companies report across the whole company.
their social media budgets are going to increase
And there is only one place to learn how to Sincerely,
throughout 2012. 92% of the Fortune100
achieve this: The Corporate Social Media Summit.
companies now have a Twitter account. Even
70% of local businesses have a Facebook Just like last year, you will hear only from corporate
page. It all goes to say that US corporations are speakers – the Summit Agenda has once again
not only becoming more aware, they are also evolved from three months of primary research
growing more active through social. – and networking with your corporate peers is Harry rollason
given an even higher priority. Useful Social Media
There is plenty of choice when it comes to social media summits. But the
Corporate Social Media Summit is different – and better than all the rest.
A bold claim. But one we make from a position of strength.
How so?
Simple. We only have businesses talking to businesses.
The
Summit
is: Designed for you, Best practice from A proven track Fabulous High end
the corporate: your corporate record: 98% of last networking: discussion:
Three months of peers: All speakers year’s delegates con- With 200+ delegates, Go back to the office
solid research to are from big firmed they learned this is the event armed with the
ensure every session corporations and useful strategies for successful knowledge to drive
gets to the heart have been tasked and best practice at practitioners who your social media
of this year’s social with delivering the Corporate Social want to get on strategies forward
issues and keeps practical solutions Media Summit with their social – immediately. Learn
you those vital steps and informed (and we have taken strategy in 2012. how to stay ahead
ahead in an ever- opinions, rather than the feedback from of the curve.
changing landscape. empty classroom the other 2% firmly
theory. on board!)

3. SUMMIT AGenDA DAY 1
Improve your consumer engagement Incorporate commerce into your Create a more robust and responsive
by way of a more advanced social broader social media strategy to customer service function: Turn your
media strategy to inspire even better directly impact your bottom line customers – and your critics – into
brand interaction Gone are the days where social media was just brand ambassadors
‘experimental’. It must now deliver genuine worth to
As social media evolves, the number of fans engaging push those budgetary floodgates open. As your online Good customer service leads to positive sentiment, and
with your brand online is rocketing. It’s now common for fans increase, your ability to move from followers to the advance of social media has changed customer
brands to have large numbers of Fans and Followers – dollars improves –dramatically. But how do you make service beyond recognition. Already, 42% of companies
but to what extent do they truly engage with your brand? social media part of the sales process? use social media as a customer service tool, and this is
predicted to increase to 59% by the end of the year.
90% of Facebook users don’t return to the brand page Adding commerce to the social mix remains tough.
after the ‘Like’. The reality is that brands now not only Talking in the right voice and making the right sounds Good customer service has the power to create better
face the problem creating new fans – but keeping has never been more crucial. Get it wrong and you brand reputation, increase retention rates and boost
existing fans engaged. run the risk of jeopardizing all your previous hard work, competitive advantage. Social customer service is
as followers become alienated through a bullish sales becoming the norm for any company that wants to
In this session our distinguished panel of corporate
technique. communicate proactively with their customers, so time
experts will spell out on how to make true Friends
to get with the program.
through REAL relationships: Both KLIM and Whole Foods have been models of
excellence as social commerce early adopters. In this In this session Frank Eliason, who is wrote to book on social
• umanize your brand: Transform your corporate
H
session they will demonstrate how to develop real customer service from him time as @ComcastCares, will
image into something approachable and engaging,
relationships that work for you. be joined by leading airline JetBlue. Both JetBlue, one of
and boost consumer interaction
the earliest adopters of social customer service, and Citi
• etention is the new acquisition: Build robust and
R • ocial commerce: Learn the best ways to incorporate
S will demonstrate how to build a successful social media
lasting relationships to future-proof your business loyalty programs, customer benefits, and rewards customer service function at your company.
for the new economic situation programs into your existing websites and campaigns
• onversation overload: Ensuring you respond
C
• apitalize on every conversation: Move from a
C • oving from followers to customers: Avoid the pitfalls
M effectively to the rapidly increasing number of customer
content strategy to a conversation strategy and of overselling to your brand loyalists by deploying requests – and route queries to the right people
maximize interactions for enhanced loyalty and softly-softly sales techniques that will not alienate
anyone • onstructing response models: How to deal with trouble-
C
brand appreciation
makers – and know when it’s time to cut them loose
Part One • rofit from staying in touch: Discover how to create
P
an environment where your customers are actually • ove beyond social media: Dealing with problems
M
American express Laura Fink Vice-President eager to help sell your products for you that can’t be answered in 140 characters or less
Social Media • chieve seamless integration by ensuring what’s said
A
Whole Foods Bill Tolany Head of Integrated Media
Gap Rachel Tipograph Director, Global Digital on social platforms fits in with existing CRM systems
and Social Media Air France KLM Viktor Van-der-Wijk
Director E-Acquisition
Citi Frank Eliason Senior Vice President of Social Media
H&r Block Scott Gulbransen Director JetBlue Morgan Johnston Head of Corporate
of Social Media Communications
Part Two Reputation preservation and
AVG Jill Hunley Vice President of Global Social Media enhancement: Use social media to Creating marketing synergy: Boost
Diageo/Smirnoff Michelle Klein Smirnoff Vice maximize the impact of your brand
President, Global Marketing your external impact by developing
Social media has changed the way brands communicate
Boeing Todd Blecher Communications/Social once and for all. Traditional barriers between brands and a fully-integrated marketing mix
Media Director stakeholders are now almost non-existent – which brings Gone are the days when social sat at its own table.
both opportunities and dangers. Companies have woken up to the fact that social needs
Use social correctly and you can manage your online to be part of the broader marketing and communications
Global versus Local: Manage multiple reputation far more effectively than before. Look at strategy. Just look at this year’s Super Bowl half time
Southwest Airlines, who told the world about their adverts, the majority contained a hashtag and were
identities whilst maintaining brand promoted via social channels before there airing. What
emergency with Flight 1919 to Chicago via social rather
identity on a universal scale than traditional media and emerged from a crisis with was the unknown 12 months ago is now becoming main
its reputation enhanced, rather than damaged. This stream marketing practice.
It’s essential to maintain a clear brand identity for social
media success. But that’s easier said than done, session shows you the do’s and don’ts of reputation What else can you do with social to make your traditional
especially when your brand’s presence makes itself management via social media from three of the US’s marketing work harder? Or are you still keeping
felt in different geographical markets through multiple biggest brands, McDonalds, Citi and Southwest Airlines. marketing and social at separate tables –
platforms. Today’s average company has six different • isk management and crisis response: How to
R and limiting your potential impact?
Twitter accounts, so it’s clear segmentation is happening. identify escalating situations on social networks and In this session American Eagle and Mercedes-Benz will
But should it? How do you send out a united message deal with them appropriately spell out precisely how social media impacts on your
when the communication landscape is so disjointed? traditional marketing communications – and the necessary
• uild trust and passion: Use social media to share
B
• ocalization of content: How to create on-message
L good news stories, build brand advocates and steps to create synergy across your entire marketing mix.
content that also meets local demands spread positive impact • oosting impact: Techniques to enhance and amplify
B
• eeping up appearances: Ensuring your brand voice
K • nformation at the speed of light: Dealing with the
I your storylines and brand messages through social
remains consistent – rather than confused - even sheer speed and spread of social news to keep • ntegrate your offline channels with social: Persuading
I
when it’s spread across many different social media several steps ahead consumers to shift their conversations about your
locations brand online
McDonald’s Heather Oldani Director, U.S.
• raining, equipping and synergizing multiple teams in
T Communications • nderstand the dangers: The risks of failing to
U
different regions to truly create a ‘glocal’ social media properly integrate your marketing mix in 2012
function Citi, Jonathan Young, Assistant Vice President
Social Media and Corporate Communications American eagle Jessica Berlin Social Media Manager
BAe Systems Steve Field Director of Digital Media
Southwest Airlines Brandy King Senior Mercedes-Benz USA Melissa Newell Social
General electric Andy Markowitz Director, Communications Manager Media Specialist
Global Digital Strategy
Join the conversation! You can follow us at: usefulsocialmedia.com #CSMNY

4. SUMMIT AGenDA DAY 2
Lay the foundations for long-term Design an internal governance model The social mobile customer: Boost
business success: Structuring, to train and create employee brand your impact by combining the power
embedding, operationalizing and ambassadors - not liabilities of mobile with the strength of social
communicating social media inside Social media carries many associated risks. None more – the Cars.com way
so than the fear of someone doing something ‘wrong’ -
your organization and with 73% of companies having at least three people • case study on how Cars.com have utilised mobile
A
active on ‘official’ social media, you need to be certain successfully for their company
As your social media develops, so too must your
strategy and your model of adoption. Coming up with an responsibilities are clear. Cars.com Sharon Knitter Senior Director of Mobile
effective internal social media structure is hard enough Unfortunately, the nature of the beast means one small
– but coming up with one which is effective and meets mistake can escalate quickly, and before you know it,
key business priorities is even harder. Adding additional you’re obliged to fight fire with fire. From Mattel’s deleting of
pressure to you, the social media manager in what is Using the social media data you
Facebook posts, to Habitat’s loose hashtag, examples of
already pressure filled role. social media going wrong are all too easy to find. gather to inform future strategic
In this session you will hear from Dell, Wells Fargo and But you can’t afford not to be on social media. So you brand strategies
Adobe who will give you a 360 view of what a successful need to make sure that your employees know the rules
internal structure looks like. Turning social media data into actionable insights that
of engagement. In this session hear from two very big inform strategy is imperative to future business success.
• here to embed social at your company? Create
W brands in two very different industries. Bank of America But with the wealth of social media data out there, how
nimble infrastructures and secure the coordination and Dunkin’ Brands will share their experience on how do you sort the wheat from the chaff?
required for internal cohesion to use social media effectively in tandem with broader
company goals. Social media should hold sway over brand decisions. For
• etting to Yes: The secrets of achieving genuine
G instance, Gap, through social media, felt the backlash
support from the C-suite • ocialization for success: Train your biggest assets
S to their change of brand logo in 2010 and reverted to
to know the rules of engagement the traditional version. Just one case of where listening
• chieving maximum productivity from your internal
A
resources: How to pick the best person for the job • reate an appropriate governance policy:
C to and reading social media discussions correctly is
Develop internal rules to guide your employees imperative to inform business decisions. In this session:
• romote internal cohesion: Improve your internal
P
in representing your company • urn data into action: How to analyze data to
T
communication channels to ensure your company’s
social media deployment is efficient and productive • inding the right balance: Empowerment or constant
F understand what your consumers want from you
supervision? What works best for your business?
Dell Richard Binhammer Director, Social Media • rowd sourcing and internal innovation: Using
C
and Community • ow to prosper in a regulated industry: Learn
H what you hear to directly influence your product
how the thrive in even the toughest social media development teams
Wells Fargo Nathan Bricklin Senior Vice
environment • ctionable insights: Create free-flowing and easily
A
President - Head of Social Business Strategy
Adobe Maria Poveromo Director of Social Media Bank of America Chris Smith Senior Vice understood information across business departments
President of Social Media
Bank of America Emily Berg Senior Vice
The impact of social media: Should you President of Enterprise Social Media Marketing How gamification can boost customer
look further than ROI to assess success? Dunkin’ Brands Jessica Gioglio Public Relations interactions, train staff and improve
and Social Media Manager
Even in 2012, putting a firm price on what social media stakeholder engagement
delivers remains contentious, and 74% of companies Gamification is fast moving from a perceived flash in the
admit they are not confident in attributing the right ROI pan into marketing mainstream thinking. Consultancy
to their social efforts. Techniques to stop, look and listen to firm Gartner predicts that by 2015, more than 50% of
However the days of social media being allowed to run what is being said about your brand organizations that manage innovation processes will
its own course are over. At the very least, it must now gamify those processes, and predict that by 2014, a
on social media channels gamified service for consumer goods marketing and
deliver real impact. But should this impact be measured
purely in financial terms? Or are their other metrics your Social media monitoring delivers a deluge of data – some customer retention will become as important
business should measure – and take into account? relevant and some not. It’s easy to feel overwhelmed. as Facebook, eBay and Amazon.
The real challenge is not to track and measure But why? If you bring gamification into your own
In this session New York Life Insurance will walk you everything, but to single out the business-critical
through a variety of popular ROI models – financial marketing strategy, what are the potential positive
information to your brand. - and negative - effects?
and non-financial – that they are applying. Protiviti will
share a continuum of metrics corporate directors are But with 65% of companies confessing their current In this session two leading corporations, Siemens and
seeing when management presents social media in the measurement of social media impact is ineffective, Recycle Bank will introduce you to gamification and
boardroom. And Lego will go through four very new and how do you find the stuff that really matters? explain how it can impact on your bottom line:
distinct ways they are looking to create value through PepsiCo is a real leader in this very area. Having just
social media that show returns. • amifying for the right reasons: Identify the
G
opened a Mission Control Hub, they will demonstrate circumstances when adding a ‘game layer’ to your
• he Holy Grail: Firmly establish what you want to
T how to monitor the right things and track your social business adds value
achieve from your social efforts – is it more than just media success:
the value of a shared voice? • actics for engagement: How to harness the
T
• etermine your priorities: Identify what your company
D ‘stickyness’ of game dynamics
• he social ROI formula: Find a clear route to your
T should be looking to achieve through the wealth of
social impact – and attribute it back to specific social social media data • he best ways to incorporate loyalty programs and
T
media campaigns and efforts customer benefits… without giving too much away
• inding critical data: How to fish in the right pools
F
• he next generation: Is ROI redundant, or not?
T to deliver the information you need recyclebank Samantha Skey Chief Revenue
Is it time to focus on new and different monetary Officer
• ignal versus Noise: Adding a relevant corporate lens
S
metrics that show bang for your buck? Siemens Oliver Fleischhut Director, Online
to cut through the chatter and find the most pertinent
new York Life Insurance Gregory Weiss information Communications
Assistant Vice President, Social Media
PepsiCo David Weiner Digital Media Manager
Lego Lars Silberbauer Social Media Director
Protiviti Gregory Hedges Managing Director
Social Business
@usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup usfl.so/B

5. neTWorKInG
Is social media is important to your company?
If so, the Corporate Social Media Summit is important, too What your peers have said:
With our high caliber corporate speakers, you hear only from
those that are walking the walk instead of just talking the talk. Great content, Perfectly
You’re assured of unbiased information – well-balanced and
great speakers. targeted at the
innovative – so you can make better-informed decisions the I will be able social marketer
moment you get back to the office.
to use what I with corporations
have learnt here - Great examples
This is the meeting place for corporate practitioners – and a
great way to meet your peers. immediately back of thought
in the office leadership
You’ll acquire premium market intelligence. As the sessions
knit together you’ll be able to benchmark from social media Lori DeFurio Jennifer Wendt
leaders learning how to recognize- and avoid – the mistakes Social Media Strategist, Adobe Social Media Director,
they have already made. Schneider Electric
An even more interactive format carves out extra time for you This event
to ask important questions that will shape your future strategy
had the three The summit was
elements of a filled with won-
Get the tools you need to define and measure the
effectiveness of your social media policy – and make the great conference derfully useful
C-suite smile.
– Great content, information and
interesting peo- has given me
ple and great food so much to bring
The response to last year’s Corporate
back to my
Social Media Summit was excellent Michael Brenner
Marketing Senior Director, SAP
company
90% 98%
Sheerah Singer
The blockbuster Director - Marketing &
Communications, Penn Mutual
79% Would
recommend
learnt
something
line up was
impressive –
Smart, engaging
new that well done!
of last to someone they could and thought
years in their take back Tom Hoehn
attendees position Interactive Marketing Director, provoking
to the office
were with them
Kodak
speakers from
corporates straight a cross section
working in away Really great
big brands
of industries
content. Quality delivering useful
of presentations best practice
very high
Lauren Alba
Amber Banks Manager, Social Marketing and
Account Manager, BO.LT
Communications, American
Express Publishing

6. neTWorKInG
Last year’s Corporate Social The demographics
Media Summit had the below of 2011’s audience
companies in attendance:
18% Service
3M Dassault Ogilvy Providers
Air France Systemes PepsiCo
AT&T DTE Energy Samsung
Best Buy eBay SAP
Citi Exact Target Social Media
Coca-Cola Intuit Today
Comcast Kellogg’s T-Mobile
Conversocial Mediacom Verizon
Mercedes Benz Weber Shandwick
and many more…
In 2011 we had the below
3% Journalists
companies in attendance: and news
Cisco Intel Southwest Airlines
79% Corporate
Santander Expedia American Express
Sunny Delight American Licorice BP
Dunkin’ Brands Nokia Canon
Siemens U.S Bank Avon
Make-A-Wish Radian 6 Bitly
Foundation Dollar General Siemens
Adobe World Wrestling Whole Foods The seniority of
Qualcomm Entertainment Nutricia
Sony Dell Paddy Power
2011’s audience 14% VP /
HP J&J GlaxoSmithKline Senior VP
PayPal Prudential 20th Century Fox / Senior
Boingo New York Life Capital One
Hitachi Insurance Director
Save the Children
Brandwatch Marriott
to name but a few... 32% Director
A few facts about
our previous summits:
63% of out from over 10% Senior
attendees were 250 different Managers
Senior Manager/ companies
Director level throughout the
executives or US and europe
more senior
79% of past
We’ve had senior attendees
directors speak are from big 37% Manager
from Coca-Cola, corporate’s 7% Ceo’s
Pfizer, Best Buy,
UPS, Cisco and 98% of previous
many more attendees said
they learnt
We have had over something new
600 delegates at the summit @usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup

7. We promise REGISTER NOW
you will Two day business conference, June 13–14, 2012
get
The New Yorker, New York City
Choose Your Pass
1
Insight from the
very best in the social Standard Book by April 5th
• ccess to all super-panels, workshops
A $1400 SAVe $400
media arena and case studies Book by May 4th
• etworking lunch and coffee breaks
N
2
$1650 SAVe $150
• Evening drinks reception Full price
A corporate event with
+ Access to presentation slides post-conference $1800
a corporate audience,
no sales pitch or
Premium
‘blue sky’ thinking Book by April 5th
• A
ccess to all super-panels, workshops and case studies
3
$1600 SAVe $400
• N
etworking lunch and coffee breaks
Book by May 4th
experience and • Evening drinks reception
$1850 SAVe $150
+ Access to presentation slides post-conference
learning that you can Full price
+ MP3s of every session at the conference
take back to the office $2000
and apply instantly
Platinum
Book by April 5th
4
• A
ccess to all super-panels, workshops and case studies
The key learnings • N
etworking lunch and coffee breaks
$2495 SAVe $400
Book by May 4th
your social media • Evening drinks reception
$2745 SAVe $150
+ Access to presentation slides post-conference
strategy needs to take + MP3s of every session at the conference
Full price
$2895
it to the next level
InCLUDeS neW 66-PAGe BUSIneSS rePorT
5
Register for a Diamond Pass and receive a copy of our brand new report. Measuring your
The report will enable you to truly understand how to measure the ROI
To meet the very
Social Media
of your social media initiatives and make better business decisions.
Impact and ROI
An invaluable guide
to finding and
optimising your
elusive social media
best in the business
ROI
• eep rooted insights from brands from FMCG, retail, entertainment,
D
PLUS sophisticated
analysis of cross-industry
measurement strategies,
must-have scorecard
metrics and mistakes
to avoid
finance and automotive
world, saving you • etailed b2b and b2c case studies
D OPEN NOW for your
selected findings
• est practice benchmarking on measurement
B
new ground breaking from this
weeks of meetings
report
www.usefulsocia
lmedia.com/impa
ct
• istakes made by major brands – and what they learnt from them
M
and countless days
Register your place
The Corporate Social
CALL US: EMAIL US:
Media Summit represents
a worthwhile and +1 800 814 34 59 register@usefulsocialmedia.com
necessary investment
TWEET US: VISIT OUR WEBSITE:
in the future of your
social media strategy. @usefulsocial www.usefulsocialmedia.com/newyork
Social is no longer TERMS & CONDITIONS Places are transferable without any charge. Cancellations after 13th April 2012 incur an
experimental. administrative charge of 25%. If you cancel your registration after 11th May 2012 we will be obliged to charge the full fee.
Please note – you must notify Useful Social Media in writing of a cancellation, or we will be obliged to charge the full fee.
It is fundamental The organizers reserve the right to make changes to the programme without notice. All prices displayed are exclusive
of VAT unless otherwise stated, but VAT will be charged, where applicable, at the prevailing rate on the invoice date
and the relevant details will appear on the invoice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT

8. The 3rd Annual Corporate Social Media Summit
The No 1 Social Media focussed corporate event –
your One-Stop-Shop for everything you need know
Fully integrate social media
throughout your company to engage
consumers, enhance your brand
and boost your bottom line
usefulsocialmedia.com/newyork #CSMNY Why you should attend:
Two day business conference, June 13–14, 2012 Hear from the very best
The New Yorker, New York City leading social media
corporate experts
Hear from 20+ corporate social media leaders: From American Express through
to Dell, our speakersv have got
Whole Foods BAe Systems Dunkin’ Brands, Inc. Mercedes-Benz Citi
Bill Tolany Steve Field Jessica E. Gioglio Melissa Newell Jonathan Young the knowledge to help you and
Head of Integrated Media Director of Digital Media Public Relations and Social Media Specialist Assistant Vice your company.
Social Media Manager President Social
American express oPen Wells Fargo Adobe Media and Corporate
Laura Fink Nathan Bricklin new York Life Maria Poveromo Communications Big brands talking
Vice-President Social Senior Vice President - Insurance Director of Social Media
Media Head of Social Business Gregory Weiss recyclebank
about the big issues
Strategy Assistant Vice President, H&r Block Samantha Skey that affect you
Dell Social Media Scott Gulbransen Chief Revenue Officer
Richard Binhammer Theory is never as good as
Air France KLM Director of Social Media
Director, Social Media Viktor Van-der-Wijk American eagle
and Community Jessica Berlin
Hilton Worldwide practice. The biggest global
Director E-Acquisition JetBlue Airways Vanessa Sain-Dieguez
Social Media Manager
Morgan Johnston Director, Social Media brands in the world attend our
Citi
Frank Eliason
Gap
Siemens Corporate Planning & Integration conferences to share and learn.
Rachel Tipograph Communications
Senior Vice President Oliver Fleischhut You should too.
Director, Global Digital Lego
of Social Media Director, Online
and Social Media
Communications Southwest Airlines Lars Silberbauer
Diageo/Smirnoff Brandy King Social Media Director
Social media is no
Michelle Klein McDonald’s Bank of America Senior Manager of
Smirnoff Vice President, Heather Oldani Chris Smith Communications Ge, Corporate longer experimental,
Director, U.S.
Global Marketing
Communications
Senior Vice President,
PepsiCo
Commercial and
Communications
it fundamental
Social Media
AVG Technologies David Weiner Andy Markowitz You can no longer afford to play
Jill Hunley Cars.com Bank of America Digital Media Manager Director, Global Digital
Vice President of Global Sharon Knitter Emily Berg Strategy catch up. 2012 is the year to get
Social Media and Online Senior Director of Mobile Senior Vice President of your social media strategy right
Engagement Enterprise Social Media
the first time. Don’t miss out.
Join the conversation! You can follow us at: Co-Sponsor:
@usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup usfl.so/B