2. The Athens Tourism &
Economic Development
Company is the official
tourism board of the city of
Athens and was formed to
draw up a strategy for the
promotion of Athens and
present the capital of Greece
as an attractive year-round
tourist destination.
Athens Tourism & Economic Development Company
Our Mission:
The Company acts as
platform of cooperation
between all tourism related
agencies and organizations
in the city’s region.
3. Athens: The Reinvention
Key factors brought on by the Olympics :
• Monumental mega-
infrastructure
improvements
• General overhaul of hotels
and new class of
accommodations
• Improvements in the city’s
urban setting
• Aesthetic improvements to
Athens’ classic architecture
• A greener, cleaner Athens
• The Athens Tourism &
Economic Development
Company
• Variety of trade, cultural and
sport events
4. Athens Today: Winning Examples
• Award-winning Athens
International Airport
• The Attiko Metro
• Attiki Odos
• The Tram
• The Museums: Athens New
Modern House of Culture
• The Suburban Railway
• Utilization of Olympic
Stadiums for Event Venues
• Remodeling of Central
Squares
• Unification of
Archaeological Sites
5. Athens Today: Winning Examples: Athens International
Airport
Did you know?
AIA is considered one of
Europe’s best. Recipient
of numerous awards and
aggressive in increasing
business and leisure
travel to Athens.
More and more
International
commercial
flights and
LCCs are
coming into
AIA.
6. Athens Today: Winning Examples: The Metro
Athens’ urban planning Incorporates art, culture and technology
New Metro stations act as
mini-museums.
Did you know?
7. Gaining Global Recognition through Reinvention of the Building Image: Athens
Athens Today: Winning Examples: Attiki Odos
Athens’ urban planning works around it’s topography
8. Gaining Global Recognition through Reinvention of the Building Image: Athens
New roads offer alternative routes and eased traffic
congestion in the Athens and Attica region
Athens Today: Winning Examples: Attiki Odos
10. 2004: Badminton Stadium
Today: Badminton Theatre
with top-notch shows events &
concerts - Mamma Mia in May!
2004: Tae Kwon Do Stadium
Today: Faliron Pavillion
Housing trade, and cultural events and
shows such as Peter Pan on Ice, City
Break Expo in June 2007
Athens Today: Winning Examples: Utilization of Stadiums
12. Showcase for traditional
& modern culture:
Well-known international
name brand outposts •
Traditional Greek art &
folklore shops •
Hundreds of chic
boutiques &specialty
stores
The “new kid on the block” are
the glitzy department stores •
traditional markets &
bazaars • elegant displays of
haute couture, prêt a porter
Athens Today: Winning Examples: Shopping
14. Athens Today: Winning Examples: Unification of
Archaeological Sites
Beautified the area
surrounding the
Acropolis into Europe’s
largest archaeological
park.
The experience of
walking among some of
the world’s most
significant ancient
treasures, in an
archaeological park 4.7
km (3 miles) wide, will
move you.
15. The project
transformed the
area once filled
with cars and noisy
traffic, to an area of
paved pedestrian-
only pathways
graced with green-
topped hills,
historically
significant ancient
ruins and
renovated 19th
century
neoclassical
buildings.
Athens Today: Winning Examples: Unification of
Archaeological Sites
19. Gaining Global
Recognition through
Reinvention of the
Building Image: Athens
Athens: Wineries & Fine Dining Venues
The Athenian food scene, in
recent years, has experienced
a gourmet revolution.
20. New Metro Stations
The Acropolis Museum
The Votanikos Project
Marina Development
New Cultural & Entertainment
Venues
Onassis House of Arts & Letters
Marina DevelopmentMetro Expansion
New Acropolis Museum
Athens: Future Urban Development
21. VOTANIKOS TODAY: AN UNDERDEVELOPED AREA NEXT TOVOTANIKOS TODAY: AN UNDERDEVELOPED AREA NEXT TO
THE CITY CENTRETHE CITY CENTRE
Before
After
Today
Athens: Future Urban Development: The Votanikos Project
22. Athens Hosted Events Highlights
The 2004 Summer Olympics
Euroleague Basketball Championships 5-2007
Champions League Final Four 5-2007
PanEuropean Beach Soccer Championship 6-2007
IAAF World Cup 2006
World Canoe Kayak Slalom Championships
Beach Soccer Championships -- 2007
SWATCH – FIVB Beach Volley Championships 2006
David Copperfield Show
St. Petersburg State Ice Ballet
Handball World Championships
23. Athens Hosted Events Coming Up
The Mediterranean Games
The International Children’s Games
The Special Olympics
Mamma Mia
Greece Hosted Events Coming Up
24. Athens Tourism in Numbers
International Tourist
Arrivals
2004- 2006: +39 %
Today: Athens as a
leading City Break &
Conventions Destination
Utilization of Olympic
Facilities:
•Business
•Marinas
•Metropolitan Park Ellinikon
•Conventions
•Water Park -- Canoe Kayak
•Shopping Mall
•Government Buildings
•Cultural Centers
25. Athens Tourism in Numbers
GREATER CITY AREA HOTEL CAPACITY
Total Number of Hotels in Greater City Area: 689
Total Number of Rooms: 32,816
Total Number of Beds: 61,194
CITY OF ATHENS HOTEL CAPACITY
Total Number of Hotels in the City of Athens: 252
Total Number of Rooms: 16,581
Total Number of Beds: 30,498
OCCUPANCY RATES
2006: 49.30%
2005: 44.20%
2004: 44.10%
26. Strengths
Increased Brand-Name
Awareness post Olympics
Safe destination
Athenians are hospitable
Unique for its sea and city
Historic destination
New and easy to get
around
Climate
