6. Berengueres | 6
1. What is Lean UX?
LEAN UX minimize
time by making
iteration cycle faster
7. Eric Ries @ http://theleanstartup.com/principles
Experiment/Feedback Loop
1. What is Lean UX?
8. Berengueres | 8
Outline
1. What is Lean UX?
2. Prototype vs. MVP
3. Types of Prototypes
4. Examples of MVPs
5. Further reading
6. Workshop time!
9. 2. Prototype vs. MVP
Prototype vs MVP
A Prototype’s goal is to test
product design or technical hypotheses.
An MVP’s goal is to test business hypotheses
as well as product design or technical hypotheses.
15. Paper prototypes are best for
• Producing tangible ideas from abstract ideas
• Preliminary team discussions
• Drafting layouts and flows
3. Types of Prototypes
17. Low fidelity prototypes are best for
• Content driven
• Focuses on layouts and flows
• Free from arguments related to aesthetic values like
colors, typography, illustrations, images.
3. Types of Prototypes
19. High fidelity prototypes are best for:
• Content driven
• Focuses on layouts and flows
• Represents the look and feel of the real product
• Can be used for user research
3. Types of Prototypes
20. Functional Prototypes
Tools often used:
● App Inventor
● Origami
● Framer
● Twitter Bootstrap
● HTML & CSS or more
3. Types of Prototypes
21. Functional prototypes are best for
• Content driven
• Focuses on layouts and flows
• Represents the look and feel as well as the actual
experience of the product
• Best for user research
3. Types of Prototypes
22. Key Takeaways
• Different types of prototypes with their own usecase
• Prototypes are meant for iterations and progressions.
for e.g. sketching to low fidelity prototype to high fidelity
prototype to functional prototypes
• Testing technical hypotheses
3. Types of Prototypes
23. Berengueres | 23
Outline
1. What is Lean UX?
2. Prototype vs. MVP
3. Types of Prototypes
4. Examples of MVPs
5. Further reading
6. Workshop time!
29. Key Takeaways
• An MVP is the first version of your idea intended to communicate value to
your target users or customers
• Almost anything can be an MVP as long as it can prove your idea to be a
viable business opportunity
• It’s absolutely normal for your MVP to suck
• The MVP should be a way to learn more about your users and the
problem you’re trying to solve
4. Examples of MVPs
40. • Bachelors who are university students and
professionals
• Age 20 to 35
• Primarily expatriates
• Do not own cars
Customer Segment
41. • Don’t know who to call or where to find affordable
places
• Difficulty in knowing whether a roommate is the right fit
• Don’t know if the neighborhood has all the necessary
facilities nearby (including supermarkets, hospitals,
public transport)
Problems
42. User Personas
Janet
● 19 years old
● International Student from South Africa
● Lives on Campus
● Prefers roommates who are clean, non party animals and ready to give
space during study hours
Mike
● 28 years old
● Banking professional at EmiratesNBD
● Lives in Discovery Gardens
● Prefers roommates who do their share of the cleaning, cooking as well
as pays rents timely
43. Map the User Journey (number the steps, story)
& draw the UVP
Group - 15 minutes
46. Pool best ideas from sketches into
one final version then use Marvel to prototype
Group - 20 minutes
47. So what next?
Depending on your level of confidence:
• Start with a low fidelity prototype - useful if you’re
working with a team of developers and a designer who
can convert to high fidelity
• Or skip to high fidelity prototype - useful if you’re skilled
in Sketch or Photoshop to create a glimpse of the look
and feel
• Or skip to functional prototype if you have mapped out
all the use cases thoroughly.
There are 3 ingredients for a project’s success (or life). What is the Area under the triangle? = Success What is the most important? Correct answer: Time (and timing). Of the three time is the only one no one can control. It never stops. You can (somehow) control quality and the money (rise funds). But timing, timing is everything.
Other methodologies based on minimizing dev time are : design thinking, Toyota Production System, Human Centered Design and Agile
What is the most important? Correct answer: Time (and timing). Of the three time is the only one no one can control. It never stops. You can (somehow) control quality and the money (rise funds). But timing, timing is everything.
Note that in Agile the Build is replaced by CODE, product by prototype. Hago una web, eso no es un producto, hago una web, hago spam doy una charla y contrato google ads, eso es un producto.
The famous Maslow pyramid applied to Lean UX.
A minimum viable product doesn't mean half finished. It's doing small number of things to a high standard. @boagworld
Divergence, North.
Add some examples
Add some examples
The Half Baked
Facebook
Blog-first
Groupon
Videos
Dropbox at hackernews
Pebbl Crowdfunded e
Airbnb
Jeff Hawkin’s Palm Pilot Prototype
Bicyle Moto Car
http://world.honda.com/history/limitlessdreams/joyofmanufacturing/
A bad example.
http://world.honda.com/history/limitlessdreams/joyofmanufacturing/
What is the most important? Correct answer: Time (and timing). Of the three time is the only one no one can control. It never stops. You can (somehow) control quality and the money (rise funds). But timing, timing is everything.
Its better to have 10% of a segement thant to have 0.5% of all segements. – Peter Thiel.
IKEA Illustrative case.