The document contains 10 questions from Chapter 8 about identifying market segments and targets. It asks about niche marketing reflecting grassroots marketing, the definition of a segment, mass marketing involving one product for all buyers, customerization combining mass customization and customized marketing, psychographic segmentation dividing buyers based on attitudes and beliefs, demographic segmentation dividing the market based on attributes like age and income, using segment-by-segment invasion plans to enter the market, a macrosegment being sets of segments with exploitable similarities, selective specialization involving selecting attractive segments, and product specialization involving making one product for different segments.
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