A Proposed Business Plan

1. C & S BUILDERS
(CEMENT AND SHOVEL)
STRENGTH IN CEMENT
ADAMSON University
College of Engineering
Civil Engineering Department
CE 431- Elective 3: Entrepreneurship for Civil Engineers
Proposed Business Plan
Presented to:
Dr. Tomas U. Ganiron Jr.
Professor, Entrep. for C.E.
Presented by:
Sean Lewis F. Quisao

2. TABLE OF CONTENTS
• EXECUTIVE SUMMARY
• COMPANY DESCRIPTION
• SERVICES
• MARKET ANALYSIS
• MARKETING STRATEGY AND IMPLEMENTATION
• ORGANIZATION AND MANAGEMENT

3. EXECUTIVE SUMMARY
•C & S BUILDERS IS SITUATED IN THE PROVINCE OF MABITAC, LAGUNA. A
MANUFACTURING COMPANY OWNED BY SEAN LEWIS F QUISAO WEHEREIN SERVICES
ARE GIVEN WITH QUALITY WITH AFFORDABLE PRICE.
•C & S BUILDERS, WILL SELL ITS PRODUCTS TO THE COMMUNITY WHO NEEDS GOOD
KINDS OF CEMENT.

4. BUSINESS OBJECTIVE
• THE BUSINESS WILL SELL QUALITY CEMENT GOOD FOR CREATING RESIDENTIAL BUILDINGS, AND OTHER
CONSTRUCTION RELATED STRUCTURES.
• THE BUSINESS WILL HELP THE PROVINCES TO BUILD MORE RESIDENTIAL BUILDINGS AND OTHER
CONSTRUCTION RELATED STRUCTURES SINCE THE C & S BUILDERS IS THE ONLY CEMENT COMPANY IN
MABITAC, LAGUNA.

5. MISSION STATEMENT
•THE MISSION OF THIS COMPANY ARE TO PRODUCE QUALITY CONCRETE CEMENT FOR
BUILDINGS AND OTHER CONSTRUCTION RELATED STRUCTURES.
•THE COMPANY ALSO WANT TO HELP THE ENVIRONMENT BY USING ECO FRIENDLY
CONCRETE CEMENT THAT USES RECYCLED AND LOCALLY SOURCE MATERIALS.

6. GUIDING PRINCIPLES
•SAFETY FIRST – WORKERS AND EMPLOYEES SHOULD ALWAYS WEAR THEIR PERSONAL
PROTECTIVE EQUIPMENT IN SITE.
•QUALITY SERVICES – THE COMPANY AIMS TO GIVE QUALITY PRODUCTS TO CUSTOMERS AND
ALSO GIVE THEIR BEST ON HELPING THE COSTUMERS.
•PLEASING PERSONALITY – OWNERS SHOULD HAVE A PLEASING PERSONALITY SO THEY CAN BE
EASILY APPROACHED BY CUSTOMERS. THEY NEED A PROFESSIONAL MIND AND A KIND HEART.

7. KEYS TO SUCCESS
•LOCATION – LOOK FOR A PLACE WHERE BUILDING COMPANIES IN
THE COMMUNITY HAVE LESS SUPPLY OF CONCRETE CEMENT.
•PROVIDE GOOD AND CUSTOMER FRIENDLY SERVICES.

8. COMPANY DESCRIPTION
•C & S BUILDERS WILL BE ESTABLISHED IN THE YEAR 2030. THE COMPANY WILL BE
LOCATED AT MABITAC, LAGUNA. THE COMPANY WILL BE FULLY OWNED BY SEAN LEWIS F
QUISAO
•THE COMPANY WILL BE OPENED FROM MONDAY TO FRIDAY FROM 8AM TO 5PM. THE
COMPANY WILL BE CLOSED ON HOLIDAYS. CLIENTS SHOULD CONTACT THE COMPANY
FIRST FOR ORDERS TO BE ENTERTAINED.

9. LEGAL FORM
•C & S BUILDERS WILL BE ORGANIZED , OWNED, AND OPERATED BY SEAN
LEWIS F QUISAO. THE BIR IS REGISTERED AT THE DISTRICT OF MABITAC,
LAGUNA

10. START UP SUMMARY
•THE ESTIMATED CAPITAL NEEDED IS PHP 5 MILLION, 50% WILL COME FROM
BANK LOANS, LEWIS WILL GIVE 30% FROM THEIR SAVINGS AND THE
COMPANY WILL BORROW 20% FROM RELATIVES.

11. LOCATION AND FACILITIES
•C & S BUILDERS IS LOCATED AT MABITAC, LAGUNA, NEAR THE TOWN PLAZA OF MABITAC.
•MABITAC, LAGUNA IS A PROVINCE WITH A POPULATION OF 20,530(2015).

12. SERVICES
•THE COMPANY AIMS TO PRODUCE QUALITY CONCRETE CEMENT AND ECO FRIENDLY
CEMENT FOR CONSTRUCTION RELATED STRUCTURES.
•WE ALSO DELIVER OUR PRODUCTS TO OUR CUSTOMERS.

13. COMPETITIVE COMPARISON
•AS OF NOW, IN THE PROVINCE OF LAGUNA THERE ARE FEW CEMENT COMPANY , BUT THE
LARGE MANUFACTURERS ARE LOCATED NEAR IN THE PROVINCE OF RIZAL.
•THE NEAREST MANUFACTURER IS THE HERLANDEZ COMPANY, LOCATED AT STA CRUZ
LAGUNA, A 1HOUR DRIVE AWAY FROM MABITAC, LAGUNA.

14. SUPPLIERS
•C & S BUILDERS’ WILL ACQUIRE ITS SUPPLIES THROUGH THE OWNER, ENGR. SEAN LEWIS
QUISAO’S CONNECTION. THE COMPANY WILL MAKE SURE TO GET QUALITY BRANDS OF
CEMENT TO ENSURE SATISFACTION FROM THE CUSTOMERS AT A VERY REASONABLE AND
ECONOMICAL PRICE.

15. MANAGEMENT CONTROLS
• APPOINTMENTS – IN ORDER FOR C & S TO SCORE FOR A CUSTOMER, IT WILL HAVE TO SET AN APPOINTMENT TO MEET FUTURE
CLIENTS AND TO DISCUSS THE NEEDS AND WANTS OF BOTH PARTIES.
• WEEKLY INVENTORY- THIS MUST BE CONDUCTED TO MONITOR EVERY ASPECT OF THE COMPANY. E.G. SALES, EMPLOYEES AND
COMPANY PROFIT.
• MONTHLY EVALUATION – TO ENSURE THAT THE PERFORMANCE OF EVERY EMPLOYEES ARE RECOGNIZED AND GIVEN CREDITS FOR
THEM TO PERFORM BETTER. WORKERS FROM ALL LEVELS OF THE COMPANY WILL BE INVOLVED.
• EMPLOYEE SAFETY – WELFARE OF THE COMPANY EMPLOYEES WILL BE GIVEN ATTENTION TOO TO MEET ABRAHAM MASLOW’S
HIERARCHY OF NEEDS.

16. ADMINISTRATIVE
SYSTEM
• WEEKLY PRIME COST –AN EMPLOYEE WILL NOTE OR RECORD THE
COMPANY’S WEEKLY COST FOR EVERY PROJECT THEY DEALT OR EVERY
AMOUNT OF CEMENT SOLD.
• PAYABLES/PURCHASE RECORDS – A COMPANY BOOK KEEPER WILL BE
HIRED FOR HIM TO FULLY ACCOUNT EVERYDAY EXPENSES OF C & S.
• PAYROLL PROCESSING – MONTHLY COMPENSATION WILL BE GIVEN IN
TWO PARTS, EVERY 15TH AND 30TH OF THE MONTH. DURING THE 15TH
PAYROLL, EMPLOYEE’S BENEFITS WILL BE DEDUCTED FROM THEIR
COMPENSATION. A PAYROLL MANAGER AND HIS INFERIORS WILL BE
RESPONSIBLE FOR THIS TASK.
FUTURE PLANS
• C & S PLANS TO EXPAND AND SELL OTHER
PRODUCTS ASIDE FROM LOCAL BRANDS OF
CEMENT AND BASIC BUILDING EQUIPMENT SUCH
AS SHOVEL. THE COMPANY INTENDS TO SELL
OTHER BUILDING EQUIPMENT ASIDE FROM THE
MOST BASIC TO WIDEN THE SCOPE OF THEIR
CLIENTS OR RETAILERS.
• EVENTUALLY, THE COMPANY WILL CONSTRUCT
BRANCHES OUTSIDE LAGUNA TO REACH MORE
CLIENTS.

17. MARKET ANALYSIS
• LAGUNA HAS BEEN ONE OF THE LEADING PROVINCES WHERE MOST INFRASTRUCTURES ARE BUILT. THE
COMPANY OWNERS RESIDES HERE, SO THEY WILL OBTAIN CONNECTIONS HERE BECAUSE THEY ARE
FAMILIAR WITH HUGE NUMBER OF PEOPLE OR POTENTIAL CLIENTS HERE.
• THE FACT THAT CEMENT IS ONE OF THE MOST IMPORTANT MATERIAL NEEDED FOR BUILDING, IT WILL BE
EASY TO MARKET THE PRODUCT THE COMPANY SELLS, SINCE IT IS A BASIC NECESSITY FOR BUILDING
EVERY FUTURE STRUCTURES AROUND LAGUNA.

18. INDUSTRY ANALYSIS
• POTENTIAL CLIENTS ARE FROM DIFFERENT CONSTRUCTION FIRM OR ENGINEERING FIRM OR EVEN SMALL
RETAILERS OF CONSTRUCTION MATERIALS. THE COMPANY DESIRES TO CATER TO ALL LEVELS OF
CONSTRUCTION BUSINESS PRESENT IN THEIR AREA FOR FASTER GROWTH AND RECOGNITION OF C & S
BUILDERS.

19. • MARKET SIZE – LAGUNA HAS A HUGE NUMBER OF DISTRICT SO THE COMPANY WILL FOCUS ONLY
ON THE 3RD AND 4TH DISTRICT FIRST. THESE DISTRICTS HAS 22 TOWNS SO THE MARKET SIZE IS
LARGE HENCE IT WILL BE EASIER FOR C & S TO INTRODUCE THEIR PRODUCTS TO THE MARKET.
• INDUSTRY PARTICIPANTS- FROM SMALLEST CONSTRUCTION BUSINESS TO LARGE FIRMS WILL
BE A PART OF TARGET CLIENTS OF C & S.
• COMPETITORS – THERE ARE ONLY FEW CEMENT SELLING COMPANY IN THIS AREA SO THE
COMPANY WON’T HAVE TO STRIVE SO MUCH FOR CLIENTS BUT WILL ENSURE QUALITY BRANDS
OF CEMENT THAT THE COMPETITORS HAVEN’T RELEASED TO THE MARKET.

20. MARKET SEGMENTATION
•THE COMPANY WILL GIVE MORE ATTENTION TO THE SMALL RETAILERS BECAUSE IT IS
THE MOST COMMON FORM OF SELLERS OF CEMENT IN EVERY TOWN. BUT THE COMPANY
WOULD ALSO DEAL PROJECTS WITH LARGE FIRMS FOR IT WILL HELP THE COMPANY TO
BE RECOGNIZED FASTER.

21. MARKETING STRATEGY AND IMPLEMENTATION
• WITH THE BUSINESS PARTNER OF ENGR. SEAN LEWIS, MISS CHESKA MILITSALA, A GRADUATE OF BA
BROADCAST COMMUNICATION, SHE WILL HANDLE THIS TASK FOR THE COMPANY. SHE ACES IN
MARKETING AND HER PLANS ARE THROUGH INTRODUCING IT THEIR CONNECTIONS SUCH AS RELATIVES,
FRIENDS AND POTENTIAL BUSINESS PARTNERS IN THE CONSTRUCTION INDUSTRY. PROMOTION WILL BE
IN A FORM OF SOCIAL MEDIA SO A FACEBOOK FAN PAGE WILL BE AVAILABLE FOR A LARGE NUMBER OF
CLIENTS TODAY ARE SOCIAL MEDIA SAVVY. PUBLICATION MATERIALS SUCH AS TARPAULIN WILL BE UP
AND HUGE DISCOUNT WILL BE OFFERED ON ITS OPENING DAY. CLASSIFIED LOGO OF THE COMPANY WILL
ALSO BE MADE FOR THE CLIENTS TO DISTINGUISH THE COMPANY FASTER. A COMPANY TAGLINE
“STRENGTH IN CEMENT” WILL BE UNDER THE LOGO OF C & S AS ITS PROMISE TO GUARANTEE QUALITY
BRAND OF CEMENT.

22. •STRENGTHS: CEMENT IS WIDELY NEEDED SO IT’S EASY TO
MARKET THIS TO CLIENTS OR CUSTOMERS.
•WEAKNESSES – MIGHT BE THE SERVICE OF NEW EMPLOYEES
•OPPORTUNITIES – FEW NUMBERS OF CEMENT SELLING COMPANY
THAT SELLS OTHER BRANDS OF CEMENT PRESENT IN THEIR AREA
•THREATS – DELAY IN DELIVERY OF PRODUCTS DUE TO WEATHER
CONDITIONS

23. UNIQUE SELLING POINT
•THE COMPANY HAVE AN ADVANTAGE DUE TO THEIR SUPPLIER THAT WILL GIVE THEM A
DISCOUNTED PRICE THAT WILL HELP THEM INCREASE THE PRODUCTION SO THE SUPPLY
WILL BE HIGH AND THE DEMANDS ARE ALSO HIGH.
•THE COMPANY ALSO HELPS THE ENVIRONMENT BY USING ECO FRIENDLY CEMENT SO
THAT IT WILL BE ECONOMICAL FOR THE CONSUMERS.

24. COMPETITIVE EDGE
•C & L BUILDERS HAVE AN COMPETITIVE EDGE BECAUSE IT WILL BE THE ONLY ONE TO
HAVE A LARGE MANUFACTURING COMPANY AND ALL COMPETITORS ARE SMALL
MANUFACTURERS. CLIENTS WITH BIG PROJECTS WILL NEED A BIG PRODUCTION OF
CEMENT THAT THE COMPANY CAN OFFER.

25. POSITIONING
•THE C & L BUILDERS WILL ENSURE THE QUALITY OF THE PRODUCT FOR THE
CLIENTS AND IT ALSO HELPS THE ENVIRONMENT SINCE WE HAVE AN ECO
FRIENDLY CEMENT.

26. POSITIONING STRATEGY
•WITH THE COMPETITIVE EDGE SAID, THE COMPANY AIMS TO GIVE A
QUALITY PRODUCT AND HIGHLY SATISFIABLE SERVICES FOR THE
COSTUMERS WITH A REASONBLE PRICE.

27. PROMOTION AND ADVERTISING STRATEGY
•SOCIAL MEDIA SUCH AS FACEBOOK, TWITTER AND
INSTAGRAM.

28. Sean Lewis Quisao
(President)
CHESKA MILITSALA
(Vice President)
Manager of
Finance/Payroll
Department
Manager of Labor
and Services
The President is
incharge on
monitoring the whole
company.
The Vice President is
incharge of seeking
for the suppliers and
ensures the safety of
every managers and
workers
He can also
entertains the clients.
Laborers
Manager of
Finance/Payroll
is in charge of
bookeeping and
payroll
processing.
Manager of
Labor and
Services is in
charge of
monitoring and
recruiting
laborers.
Laborers are in
charge of
creating
concrete
cements.

29. MANAGEMENT
Position Salary
President Php 800.00/day
Vice President Php 700.00/day
Manager of Finance/Payroll Php 600.00/day
Manager of Labor and Services Php 550.00/day
Laborers Php 450.00/day
PERSONAL PLAN