The presentation includes my work done in digital marketing agency in fulfilment of my MBA degree. The creation of ERP from scratch for a digital marketing domain. It covers understanding of business flow, defining the business rules, analysing the AS IS process and based on it suggesting the TO BE process. The business continuity was kept in mind so the system could be made flexible and not risk the business.

1. Harnoor Singh
PRN 14030141064
MASTER OF BUSEINESS ADMINISTRATION (MBA – IT)
SYMBIOSIS INSTITUTE OF COMPUTER
STUDIES AND RESEARCH
“Building future leaders for the IT industry worldwide”
PROJECT PRESENTATION
ON
SIX MONTHS INDUSTRIAL INTERNSHIP

2. Amura Marketing
Technologies
Digital Marketing Operations ERP

3. AGENDA
 ABOUT COMPANY
 INTRODUCTION
 THE NEED
 SCOPE AND OBJECTIVE
 VISION
 METHODOLOGY
 IMPLIMENTATION PLAN
 BUSINESS PROCESSS MANAGEMENT

4. AGENDA
 TECHNICAL ANALYSIS
 PROJECT MANAGEMENT
 ‘AS IS’ PROCESS
 ‘TO BE’ PROCESS
 BRD FRD
 Wireframes
 Screens
 Achievements
 Learnings
 What WE Baked

5. ABOUT COMPANY
 Founded in 2009
 Founder – Vikram Kotnis with 4 other COEP
graduates (Vinayak Katkar, Ketan Sabnis, Kiran
Narasareddy and Pratik Rokade)
 Best lead generation company for real estate
digital marketing space.
 First innovation - Lead capture platform that
incorporated live chat and peripheral tracking.
 Global digital marketing services and platform
company 25 clients in 2010, the company today
has over 100 clients for services and over 150
clients using Sell.Do.
 The company’s projected growth by 2020 is
nearly six times to its current position in market.
 The operational offices are located in Pune,
Mumbai, Bangalore and Chennai.
0
200
400
600
800
2009 2010 2015 2020
Organization Growth
Employees Location Clients

6. INTRODUCTION
● Why? The company is growing at fast rate and management finds the
need to have automation in place for the organisational processes, as the
functional units that have grown to different areas over the country have
been performing manual integration which have impacted the
performance. Moreover, to scale more employees there is great need to
have some system in place.
● What? The system is expected to have interaction between four functional
units and client using web interface. The four functional units namely Sales
Team, Account Managers Team, Finance and PPC team responsible for
execution of digital marketing campaign are made to use the ERP for task
allotment and sharing of resources as required for delivery of project.

7. The Need
 1. Real-time information for decisions.
 2. Best practice procedures
 3. Improved visibility
 4. Faster month-end close
 5. Increased customer satisfaction
 6. Managed and controlled costs
 7. Better operational efficiency
 8. Accurate records
 9. Reduced lead times and increased throughput

9. METHODOLOGY
 Agile Methodology
 Agile Software Development is a set of software development methods in which
requirements and solutions evolve through collaboration between self-organizing,
cross-functional teams. It promotes adaptive planning, evolutionary development,
early delivery, continuous improvement, and encourages rapid and flexible
response to change.
 This is followed for early delivery of the solution and imbibe the change as there
are no ideal process that could rigid the business framework for this business.
 There is team of 10 of which performing functions of Product owner, Developer,
Tester, Scrum master, Business Analyst, Build engineer and architect.

10. The Role

11. SCOPE AND OBJECTIVE
 Scope :- The system will cover the operations of Sales On-Boarding Team,
Account Managers Department, Finance Department and the PPC
Department. Client will have the provision to reports of his live campaign
and the past execution in its portfolio.
 Objective :- The objective of this system is to make the system process
dependent from people dependent. For this it automates most of the
processes by storing information in standard shared repository.

12. VISION
Vision :- To become the largest
performance-driven digital marketing
company in India.

13. BUSINESS PROCESS MANAGEMENT
 A systematic approach in making organization's workflow more effective, more
efficient and more capable of adapting to an ever-changing environment.
 The business process that will accomplish goals of business will be :-
 Sales Process.
 Key Account Managers Process.
 Finance process.
 PPC process.
 The close interaction with the team and the client is to be considered while
developing the proposed plan.

14. ‘AS IS’ PROCESS
 The current process is manual and deals with indirect and direct mode of
communication.
 After the client is confirmed the sales team email the client details and get the
contract signed. The management then allocate a senior account manager for the
delivery of work that need to be delivered. The senior account manager assign the
project to an account manager which communicate with the client. A kick off
meeting happens and the details are captured. The media plan is prepared and
shared. After the approval of media plan the first invoice is raised. The account
manager and the management request the finance team to raise the first invoice.
After the payment the budget is set and finance team acknowledge the payment.
The campaign or the IT service delivery is initiated and the campaign is deployed
with all the resources the client has provisioned.
 The above interaction take place through e-mail and phone conversation.
 The approval is taken from client over e-mail.
 The contracts are stored in a drive hard disk storage.

15. ‘TO BE’ PROCESS
After the analysis upon current operations and the processes, a need has arise to have
a system in place which should be user friendly and must notify the next task that
need to be performed and help the management to monitor the project status of all
the project running in the organizational environment.

17. Functional Specification
 The functional spec is the moment of true alignment between business
and IT. Other documents, such as business process models and business
needs assessments might be primarily reviewed by business stakeholders.
 More technical documents such as technical design specifications, are
often primarily reviewed by BAs, QAs, and technical stakeholders.
 So at initial stage was involved in business need to decide the features of
the product and discuss upon other automation techniques that are
feasible for this product. At the time of product development I was actively
involved in writing functional specifications and making use cases for the
system.

18. TOOLS & TECHNOLOGY USED
● Microsoft Office/Libre Office/Google Docs
● Microsoft Project Planner
● Bonitasoft BPM v7.1.3
● Microsoft Visio
● Balsamiq v3
● Google Drive
● Sublime editor
● Rails Server
● Github – Code Repository
● Nifty – Admin UI snippets and bootstrap

19. Wireframes

20. Proposed Sample Screens

21. Achievements and Learnings

23. My Learnings
 Knowledge of Digital Marketing Domain.
 The entrepreneurial view of business.
 Working with mockup tools.
 Business Process Management.
 Requirement Management.
 Study of various department and their operations.
 Alignment of business to the company’s vision.
 Little of Marathi Language..

24. What we baked…

25. Thank You
WHAT NEXT? Its not the end but a professional beginning…