Learn to Leverage Social Media

1. Leveraging Social Media for
Professional Growth

2. Why is social media important
• Using social media helps you grow and nurture your relationships
with customers
• Due to the sheer amount of users (3.81 billion to be exact), sharing
business-related content on your preferred platforms will likely
expose you to new customers.
• A direct result of increased brand awareness is driving leads, and
37% of consumers name social media as the most significant source
of inspiration for their purchases

3. Why Linkedin??
• As what Suzy Welch said:If you maximize
your LinkedIn profile, you may not be
looking for your next job. It could come find
you.

4. Why joining the platform can benefit you
as a student:
• Establish your personal brand
• Seek a job or internship
• Learn from experts
• Put out your opinions by creating content
• Network with the community

5. 8 Ways Marketers Can
Leverage Social Media
• Learn About Your Personas
• Promote Content Through
Diverse Channels
• Keep Engagement High
• Provide Customer Support
• Influencer Marketing
• Nurture Leads
• Sales Prospecting
• Show a New Side of Your
Business

6. Five Reasons Why Every
Student Should Be on
LinkedIn
• To build a strong network of
professional contacts
• To get job alerts
• Let the companies find you
• Prepare for interviews
• To prove your dedication

7. Tips for creating a LinkedIn profile as a
student:
• Use a professional profile picture.
• Join groups and follow companies that you share an interest in.
• Don’t forget to complete your profile!
• Join LinkedIn in your first year of university so that you can show a
progression across your years of studying.
• Begin building up a strong network as soon as you have completed your
profile. Don’t just leave your account sitting dormant, make the most of it
and start building those all-important connections!

8. How to start using LinkedIn
from TODAY
• Optimise your profile
• Connect with your target
audience
• Create content
• Engage and network with
your connections

9. If you look at it the right way, LinkedIn is more than a ‘job portal,’ and it can be
used in great ways to benefit you as a student, only if you’re willing to invest
your time in it.
So, if you don’t know where you belong or are uncertain about what to do
next,
Use LinkedIn, allow yourself to experience it, and let it shape you.
I promise you, it’ll change your opinions for the better.
Wrapping it up

10. https://www.linkedin.com/pulse/linkedin-students-ultimate-guide-leveraging-
kickstart-bautista/