We created #HackThePrice - a socially-driven sale campaign, inviting customers worldwide to join together to collectively drive down the price of a OnePiece Original jumpsuit. Customers simply have to share the hashtag #HackThePrice on Facebook, Instagram or Twitter to enter into the promotion, and will receive an email to purchase the discounted jumpsuit whatever the final price. Here is our case study.

1. #HACKTHEPRICE
A SOCIALLY-DRIVEN SALE
ONEPIECE
harkable.com

2. ONEPIECE ARE FASHION INNOVATORS.
PIONEERS OF THE ONESIE - WORN BY
MILLIONS ACROSS THE WORLD

3. THEY WANTED TO ACTIVATE THEIR
GLOBAL AUDIENCE WITH A CAMPAIGN
THAT GAVE SOMETHING BACK
FOR THEIR LOYALTY

4. SO WE CREATED AN ONLINE
CAMPAIGN TO DO JUST
THAT

6. #HACKTHEPRICE INVITED CUSTOMERS
WORLDWIDE TO JOIN TOGETHER AND
COLLECTIVELY DRIVE DOWN THE PRICE
OF A ONEPIECE JUMPSUIT

7. FANS HAD TO SHARE THE HASHTAG
#HACKTHEPRICE ON FACEBOOK,
INSTAGRAM OR TWITTER TO ENTER

9. THE ORIGINAL JUMPSUIT
STARTED AT $99

10. AND EACH SHARE WAS
WORTH $0.01

11. BY SHARING THE OFFER WITH
THEIR NETWORK, MORE AND
MORE PEOPLE GOT INVOLVED

12. AND THROUGH OVER
10,000 SHARES

13. WE HIT THE LOWEST PRICE

14. ALL FANS WHO
PARTICIPATED GOT A CODE
TO SHOP FOR A ONEPIECE

15. AND WENT HOME HAPPY

16. AND AS A RESULT…

17. OVER 6,000 CODES
WERE USED

18. STORE SITE TRAFFIC UP 26%

19. STORE SALES UP 135%

20. THE CAMPAIGN REACHED
OVER 3.8 MILLION PEOPLE

21. ALL OF WHICH
CEMENTED ONEPIECE AS
A SOCIAL-FIRST BRAND

22. SAY HELLO…
HELLO@HARKABLE.COM
020 7253 2239
HARKABLE.COM