3. Product Elevator Pitch What is it: Product overview Data Center appliance used to accelerate the delivery of web-based applications over the internet and across WANs. Target Market: Customer profile and deployment opportunity Beneficial to any Enterprise organization that delivers critical web applications to end users over WAN or internet links. Why is it Needed: Customer issues Distributing increasing amounts of content to remote users over a link with any degree of latency consumes excessive resources (specifically end user productivity and network bandwidth). Value Proposition: Customer benefits Improve end user Quality of Experience and Productivity, reduce bandwidth requirements and cost, eliminate branch server deployments, offload server resources to maximize investment and institute corporate application service level agreements. Product Solutions: Bundling options Nortel Application Switch, Business Continuity System, Microsoft OWA and Microsoft SharePoint (via MSFT) and Nortel Professional Services (Application Performance Engineering). Pricing: Price range (MSRP) $28,990 for the low end and $39,990 for the high end.
