This presentation is about the services provided by Airtel for B2B Clients and list of their clients and also about the promotional activity they follow
2. New structure to drive the next phase
of companyâs growth
⢠Creation of B2C and B2B business verticals for enhanced
business efficiency and employee value.
⢠The B2B business unit will continue its focus on serving
large corporate and carriers through Bharti Airtelâs wide
portfolio of telecommunication solutions.
⢠With this new identity, Airtel business reinforces its
commitment of delivering innovative business solutions
and a superior brand experience to all its large & small
enterprises, government and carrier customers across
the globe
3. Buying Process
⢠They follow straight rebuy
Corporate
Business
⢠The enterprise solutions
are completely customized
so it is new buy.
Enterprise
Business
Airtel Customer
Salesman
6. New Product Development For
Corporate & B2C Business
⢠Launch of 4G Services
in Metro cities.
⢠Priced very high,
when it was launched
⢠With other
competitors in this
market like reliance
Geo. They are cutting
the cost to a great
extent.
⢠They follow
competitive pricing.
7. B2B Brand Management
IT &
Software
Infosys
Wipro
HP
Customer
Support
Mphasis
IBM
Value added
service
Yahoo
Google
comeviva
10. Pricing & Negotiations
For corporate as well as enterprise they have
customized plan
The pricing is based on the need of the
customer.
For old & loyal customers they reduce margin
even in customized plan but not beyond a level
14. Marketing Research
No Market research will be conducted
The sales team will directly approach newly
constructed Tech parks, Entrepreneurs &
Business
17. Strategic Alliance
⢠Airtel & Cisco (B2B)
Airtel plans to offer a telepresence room or space for high-
end videoconferencing mainly to banking and financial
services, IT and IT-enabled services industry, and small and
medium enterprises.
India's leading mobile phone operator, has partnered
with networking equipment maker Cisco to provide this
service in the country.
Airtel has a share of about a third of the total enterprise
market and serves more than 350,000 business-to-business
or B2B customers.