1. RETAILING AND
WHOLESALING
PRESENTEDBY:
SAIKUMAR 2B4-01
BHAVESHPATEL 2B4-03
KUMARIARCHANA 2B4-13
HARISH.M 2B4-15
RAKESHPAGADALA 2B4-25

2. RETAILING

3. What is retailing?
 Retailing can bedefined asthebuying and selling of goods
and services. It can also bedefined asthetimely delivery of
goodsand servicesdemanded by consumersat pricesthat are
competitiveand affordable.
 Theterm 'retail' isderived from theFrench word retailer which
means'to cut apieceoff or to break bulk'. In simpleterms, it
impliesafirst-hand transaction with the
customer.

4. Functions of retailer
1. Buying
2. Storage
3. Selling
4. Grading and packing
5. Risk-bearing
6. Transportation
7. Financing
8. Salespromotion
9. Information

5. TheAdvantagesof Retail Marketing
Personal Interaction
Real-TimeControl
SeriousCustomers
Createseconomic utility
Yieldsbenefit for consumers, manufactures
and wholesalers

6. TheDisadvantagesof Retail
Marketing
Increased cost
Lossof focus

7. Typesof retailers

8. Amount Of Service
• Self Service
• Limited Service
• Full service Retail

9. Product Line, Depth, Breadth
• Specialty store
• Department store
• Supermarket
• Convenience store
• Service retailers

10. Superstores
• Supercenters
• Category killer
• Hypermarkets

11. Organization
• Chain stores
• Franchise organizations
• Merchandising conglomerates

12. Relative prices
• Discount stores Off-price retailers-
• Independent off-price retailers-
• Factory outlets-
• Warehouse club-

13. WHOLESALING

14. What iswholesaling?
Wholesaling isadistribution channel function
whereoneorganization buysproductsfrom
supplying firmswith theprimary intention of
redistributing to other organizations(but, in
general, not to thefinal consumer).

15. Functionsof wholesaling
 Assembling
 Warehousing or storage
 Dispersion
 Transportation
 Financing
 Risk-bearing
 Grading and packing
 Pricing

16. Advantagesof wholesaling
Selling and promoting
Buying assortment building
Warehousing
Transportation
Financing
Risk-bearing
Market information
Management servicesand advice

17. Disadvantagesof wholesaling
Limited quantity
Higher production levels
Production consistency
Pricing

18. Typesof wholesalers

19. Wholesalers v/s Retailers
Volumeof transaction
Purchaseand sale
Specialization
Scope
Knowledgeof salesmanship
Natureof selling
Importanceof place

20. Wholesaler Marketing Decisions