The slides I used during the workshop I held at WISE 2014 conference (organized by Qatar Foundation) in Doha, Qatar. The audience was very prominent as it consisted of award winners. This is a quick and simple, step-by-step overview of what to think of when introducing social media into an educational organization.

1. Social Media in the Educational Sector
An Introduction
By: Haris Alisic (@harisalisic)

2. 1. Al Jazeera Arabic
2. Al Jazeera English
3. Al Jazeera Balkans
4. AJ+
5. Al Jazeera Turk
6. Al Jazeera Mubashr (Mubashr Misr)
7. Al Jazeera Documentary
8. Al Jazeera America
9. Al Jazeera Training Center
10. Al Jazeera Research Center
11. Al Jazeera ……

3. TRAINING GOAL
To familiarize audience with possible
usage scenarios for social media in
their respective organizations.

4. OUTLINE
1. Challenge: Your goal with usage of social media
in your organization (10 minutes)
2. A step-by-step process to introduce social media
(15 minutes)
3. Q&A (5 minutes)

5. Challenge
Your goal with usage of social
media in your organization
Individual Activity (30 seconds)

6. Challenge
Your goal with usage of social
media in your organization
Small Group Activity (3 mins)

7. Your goal with usage of social
media in your organization
Big group activity (2 mins)
30 sec/Team
Challenge

8. OUTLINE
1. Challenge: Your goal with usage of social media in
your organization
2. A step-by-step process to introduce social media
3. Q&A

9. Start internally
(Define goals, identify resources, choose channels)
• Is it only for branding/promotion?
• Who is your target audience?
• Will you engage with the audience and provide “customer support”?
• Do you want to find talent this way?
• Who will be in charge? Full time or not?
• Do you have any budget?
• What tools will you use?
• What platforms will you utilize?
• Twitter? Blogs? YouTube? Facebook? Instagram…?
Key word here is meaningful!

10. Define strategy
With your (meaningful) goal in sight decide:
•Who will post – only teachers, students too, everyone else?
•How often and when
•Will you document and how
•What will the tone of voice be
•Ensure internal workflows are in place to channel feedback and utilize it
•Decide on KPI’s and reporting structure
restaurangskolan.se

11. Execute
• Start by listening – conversations about you, your competitors,
identify interesting colleagues, other institutions, influencers and key
topics
• Measure all the time
• Develop content calendar on a weekly basis and start posting
• Engage meaningfully with the audience - respond
• In case of criticism, have plans ready for how to tackle it
• Make your mark – create hashtags and launch chats (#edtech,
#edchat)
• Engange with #EdCamp once you feel ready
• Be ready for the organizational impact (“open editorial”)
• Face internal criticism

12. Resources
Services:
• YouTube for schools: https://www.youtube.com/schools
• Twitter for teachers: http://www.edudemic.com/wp-content/
uploads/2013/09/twitter-for-teachers.jpg
Examples:
• Khan Academy: https://www.khanacademy.org/
• Restaurangskolan http://restaurangskolan.se/
Initiatives:
• EdCamp: http://edcamp.org/
Tools:
Topsy: http://topsy.com/
Tweetdeck: https://tweetdeck.twitter.com/

13. OUTLINE
1. Challenge: Your goal with usage of social media in
your organization
2. A step-by-step process to introduce social media
3. Q&A

14. Social Media in the Educational Sector
An Introduction
By: Haris Alisic (@harisalisic)