Dynamic Search Ads are the easiest way to find customers searching on Google for precisely what you offer. Ideal for advertisers with a well-developed website or a large inventory, Dynamic Search Ads use your website to target your ads and can help fill in the gaps of your keywords-based campaigns. Without Dynamic Search Ads, even well-managed Google Ads accounts with many keywords can miss relevant searches, experience delays getting ads written for new products, or get out of sync with what's actually available on advertisers’ websites.

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2. What is dynamic search ad?
 Dynamic search ads are ads that show based on the
content of your website without using keywords.
 Google crawls your site and then matches to search
terms that are closely related to the content of your
site.
 The headline and landing page are dynamically
generated to match the search term.

3. Why Dynamic Search Ads are
required?
 To Close the gap in keyword coverage
 DSAs allow advertisers to quickly close the gap in keyword
coverage and product inventory.
 The tool can crawl your website, or crawl a page feed that lists all
products.
 Not only will it help you close the gap in coverage, but DSAs can
also show on keywords that would typically be flagged in Google
Ads as having “Low Search Volume” which cannot show.

4. How to setup Dynamic Search
Campaigns?
 To create a
dynamic search
campaign, follow
the steps below
 1. Login to your
google ads account
 2. From the page
menu on the left
click the
campaigns button.

5. How to setup Dynamic Search
Campaigns?
 . Then click the plus button and select new campaign
 4. Select goals for your campaign and select search
network.

6. How to setup Dynamic Search
Campaigns?
 5. Select the ways you would like to reach your goal.
(website visits, phone calls, shop visits, app downloads)

7. How to setup Dynamic Search
Campaigns?
 6. Enter your website address and then click continue
 7. Name your campaign and select your location,
language targets, budget, delivery method and bid
strategy.
 8. Expand Additional settings and click on Dynamic
search ads

8. How to setup Dynamic Search
Campaigns?

9. How to setup Dynamic Search
Campaigns?
 9. Check the Enable Dynamic Search Ads for this
campaign checkbox.
 10. Enter the domain name and select a targeting
source.
 11. Click Save and Continue to continue onto the next
stage
 12. From the Ad group type select dynamic and name
your Ad group.
 13. You can either select the categories from the
recommendations or choose specific web pages or
select all the web pages as dynamic Ad Targets.

10. How to setup Dynamic Search
Campaigns?
 14.Then click save and continue.

11. Dynamic Search Ad
 15. Create new Ad.

12. Dynamic Search Ad
 16.The final URL, headline and display URL will be
dynamically generated.
 17.Enter the description text and click save and
continue.

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