2. Indian Edible Oil Industry India is the 4th largest edible oil market after USA, China and Brazil The domestic edible oil market is estimated at USD 25 billion (Rs.120,000 Crores) India is expected to import 10 million tonnes of edible oil in 2011/12; Palm and soy oils constitute more than 95% of total edible oil imports Increasing trend of consumer shifting towards branded/packaged oil Branded oil segment in India is annually growing at the rate of 20%, with sunflower and soy oils leading the market
3. Indian Edible Oil Industry Major Players The total edible oil consumption in India is around 18 million tons pa National Dairy Dev Board ITC Agro-Tech (Sec’bad) Marico Industries (Mumbai) Ahmed Mills (Mumbai) Adani Wilmar (Mundra) Hindustan Lever (Mumbai) Wipro (Bangalore) Rasoi (Kolkotta) Avi Industries (Mumbai) Kaleesuwari Refinery (Chennai)
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5. Market Segmentation Income High: highly health conscious – premium brands, olive oil, PUFA (Poly Unsaturated Fatty Acid) Oils Medium: safety – refined sunflower, soya oil Low: utility – loose oil manufactured by local players Region North – Mustard, Rape East - Mustard, Rape West - Groundnut South – Groundnut, Coconut