The importance of ecosystems and communication in accelerating change

1. Public
The importance of
ecosystems and
communication in
accelerating change
Kia Haring,
Head of Global Communications
@kiaharing

2. Ecosystems open up new creative
potential that has previously been
off limits.
This sort of co-creative process is
only possible in our modern
digitalized world.
Establishing mutual trust is
necessary
Ecosystems are
essential for
companies
Clients
ConsumersPartners
Other stakeholders
Startups
Tieto

3. © Tieto Corporation
Public
Ecosystems create a new paradigm for
communications
The pace is changing
– everything is real-time
Ecosystems require collaborative
communications between
different stakeholders
Social media is becoming normal
for B2B companies
Transparency and openness
change how we communicate.
Content consumption is changing
– it is no longer limited by devices,
channels or time.
Ambassadors are crucial and
require capability building.

4. People make the difference
Our potential
reach is
approximately
36 000 000
people
Almost
60 000
followers on
LinkedIn
3700
followers on
Twitter
799 subscribers on YouTube
(330 000 views)
Over 55 presentations
on Slide Share
6400
likes on
Facebook

5. Two concrete examples of
how we’ve been accelerating
ecosystem innovation
Tieto Perspectives site
– a digital ecosystem
Ultrahack – Europe’s biggest
hackaton event to develop and test
new innovative ideas

6. Perspectives site – a digital ecosystem
http://perspectives.tieto.com/
• Approx. 15 000 external visitors
per month
• Partners, customers & Tieto experts
discussing, blogging and exploring ideas
at the intersection of business and
technology
• Participants: Caterina Fake (Flickr),
Anni Ronkainen (Kesko), Taavi Kotka
(Estonia), Ola Ahlvarsson (Epicentre)
& many more
TietoPerspectives site:
Bubble sessions
& Tieto Blog

7. © Tieto Corporation
Public
Great example of the power of ecosystem
7
On our
Bubble
Sessions
On our
events
On our
blog

8. Europe’sbiggesthackaton:
Ultrahack
• Joint effort of two Tieto start-ups: Customer
Experience Management and Industrial
Internet
• Partners & Tieto experts co-creating
innovative ideas for the future of the retail
industry
• Ultrahack teams presented their innovations
for judging on November 6 - 8, 2015
• The winner was Quno that developed a
technical prototype of software that via
analysing photos and videos guides
customers to the shortest queue during peak
times - no more queues

9. Social media visibility
Trade
media
Flickr
Twitter
Blogs
– Enhanced impact by
shares and likes

10. © Tieto Corporation
Public
Social media visibility
10

11. Public
Join the discussion!
www.perspectives.tieto.com
@TietoCorp
www.linkedin.com
/company/tieto
www.youtube.com//
TietoCorporation
www.facebook.com
/TietoCorporation
www.slideshare.net/
TietoCorporation

12. Public