Growth Hacker Marketing isn't something new or revolutionayr. So rather than trying to invent some new strategies, we decided to simply copy and clone what the most successful companies in the world were doing to grow their traffic and sales. Be Like GoDaddy We modeled GoDaddy and their Cart Abandonment Campaign to save 50% of our sales! Be Like Zappos Zappos is know for their "WOW" factor and we decided to model this in our business. Handwritten notes are now automated with a simple little process. Be Like Amazon Amazon patented the 1-click purchase and with Infusionsoft, we decided to add 1-click upsells, bumps, and orders once we have the card on file. We increased our sales by 25% with this simple change! Be Like Apple Apple has the worlds largest database of credit cards and has pioneered the 1-click buy. We built this same technology in our app so users can make purchases with one click since we already have their card on file. Be Like Dropbox Dropbox started out spending a boatload of money trying PPC, SEO, and other "traditional strategies." Then they found the "referral" strategy to grow their business exponentially. Today, Dropbox is the godfather of viral user growth and a model for success. We modeled it in our business and see new users each and every day.

1. 7 Marketing Automation
Strategies for Growth Hackers
chris brisson
www.KillerCampaign.com

2. Perfect Customer Lifecycle

4. we wanted to be like...

5. be used these systems...
aMember

6. Growth hacker marketing
Ryan Holiday

7. be like dropbox
Refer-a-Friend Program

8. Dropbox’s Problem
• They tried every Strategy
• PPC, seo, buying ad’s and doing tradition media
• soon realized they were burning money... fast!
• They needed a better way to grow their business
• introducing the referral program

9. refer-a-friend & get free space

10. dropbox’s explosive growth

11. the “Good karma machine”
• Frank Kern’s Viral Campaign
• After you optin, you get a link to share
• After you send 3 “verified” referrals, you’ll
get access to a new training video
• Worked. Like. mad!

12. the “Good karma machine”

13. have you heard of hipster?

14. 10K signups in 48 hours

15. share & get $25

16. referrals convert 50% faster

17. groupon does it

20. be like godaddy
turn cart abandon’s into cash

22. the Scary truth

23. collect the lead... first!

24. emails drive to pre-filled order form

25. pre-filled order forms

26. the results?
73% of leads become a customer!

27. We applied the “Be Like GoDaddy” cart
abandonment sequence, the exact webpages,
and conversion funnel in our order process and
instantly boosted our revenue $15,000. It’s
crazy good!
!
Joe Troyer
Web 1 Syndication
$15,000 from Cart Abandons

28. “We implemented the “Be Like GoDaddy” shopping cart
abandonment sequence for a recent online sales event and the
results were incredible! 16% of those who abandoned cart
returned to purchase. Plus, we saw an additional 15% increase in
revenue through the built-in 1-click upsell “Be Like Amazon”
component.
!
“We added the refer-a-friend “Be Like Dropbox” component to this
same shopping cart sequence — this significantly boosted total
sales by making it super easy for our customers to spread the
word!”
!
Wardeh Harmon
GNOWFGLINS
Increased Revenue by 15%!

29. be like amazon
1-click purchases, bumps, & upsells

31. billions of dollars!

32. include “bumps” on order forms

33. include “bumps” on order forms

35. the results?
36
People Took
the 1-Click Bump
53% of customers took the “bump” upsell

36. be like apple
1-click “in-app” purchases with credit card

38. the easiest sale in the world

40. be like zappos
automate the wow factor!

41. do you know joe girard?
holds the Guinness book of world records for selling
the most cars ever. Selling13,001 in his career

42. the lost art of saying “thank you”

44. craigslist to the rescue
outsource & automate handwritten thank you notes

46. be like zynga
using game mechanics for traffic, sales,
and retention

47. The trends in gamification

48. gamification for referral traffic

49. onboarding with desk.com

51. be like strategic profits
highly optimized webinar sales funnels

52. your webinar marketing funnel
Sign Up
!
The goal is to get people to
register (sign up) for your
webinar event.
!
• Registration Page
• Webinar Title & Hook
Show Up
!
The goal is to get registrants
to attend (show up) for your
webinar event.
!
• Multi-Channel Com.
• Automated Followup
Pay Up
!
The goal is to segment &
convert people into paying
customers.
!
• Message Matching
• Replay Sales
1 2 3

53. 1MAXIMIZE
YOUR WEBINARS
REGISTRATIONS

54. The BIGGEST WEbinar Marketing
Mistake You Must Avoid...

55. ...using gotowebinars default
registration pages to collecting
registrations.
Whatever you do...
don’t do this

56. do not send this link!

57. kiss of death #1
no customization

58. kiss of death #2
excel hell

59. kiss of death #3
followup failure

60. the wrong way
Manual Work
Time-Consuming
Costly
Repetitive
export registrants from Gotowebinar & manually import into Infusionsoft

61. the right way
Automatic
Integrated
Set & Forget
automatic Gotowebinar registration from infusionsoft

62. 2MAXIMIZE
YOUR WEBINARS
ATTENDANCE

63. THE
POWER
PARTHENON

64. 3,000
YEARS OLD
AND IT’S STILL STANDING

65. The power Parthenon
Jay Abraham

66. The power Parthenon

67. stack your communication columns
Jay Abraham
E
M
A
I
L
S
M
S

68. why sms text messaging?
97%open rate

69. 70% Attendance
WITH an SMS reminder
35% Attendance
without an SMS reminder

70. stack your communication columns
Jay Abraham
E
M
A
I
L
S
M
S
V
O
I
C
E

71. why voice broadcasting?
Text messages will only reach
MOBILE PHONES, voice
messages & phone calls will
reach everyone with a valid
phone number (land lines +
mobile phones)

72. Survive or thrive?

73. automated multi-channel marketing
Generic Email
Reminders
Email Autoresponders
& Sequences
Phone Calls &
Text Messages
+ +
Email, SMS, & Voice Broadcasting

74. 3MAXIMIZE
YOUR WEBINARS
CONVERSIONS

75. your webinar marketing funnel
Sign Up
registered
did not register
show Up
attended
bailed early
saw offer
no show
!
pay Up
purchase
did not purchase

76. attendance insights
No Show They didn’t SHOW UP!

77. attendance insights
bailed early they bailed early!

78. attendance insights
saw offer
hot lead!

79. Post webinar process
Purchased
Webinar Ends
Saw Offer
Bailed Early
No Show

80. Killer campaigns
Turnkey marketing campaigns
www.KillerCampaign.com