22 Ways to Generate Leads

THE MARKETING CHECK LIST FOR GROWTH:
22 Ways to Generate Leads Online

1. Reach Your Customers Using Facebook Ads ⎕
Return on Investment from Facebook Ads was reported at an astounding 152% in
2013. That number is high because Facebook Ads are ultra-specific. You can target
your exact demographic by age, gender, location, and more. Facebook Ads are
great for small business. You can pay as you go, setting a budget that fits your
business.

2. Capture an Underrated Market with Bing Ads ⎕
Bing serves more than 30% of internet searches. It’s not Google - which is a
good thing because that means less competition for you. Plus, Bing Ads typically
have a Cost Per Click (CPC) that is 50-70% cheaper than Google Adwords.

3. Get Heard on Podcasts with Midroll ⎕
Radio may be dying but podcasts are thriving. 21% of people from the United
States listen to podcasts. That’s the same percentage that use twitter. Midroll
lets you tell your story on popular podcasts like WTF with Marc Maron and
The Nerdist Podcast. With this marketing channel, you can tell your story to
a new audience.

4. Promote Your Products with Instagram Influencers ⎕
Instagram influencers are people in your niche who have accounts with 100K+
followers. You can arrange a featured post with these influencers for a very
reasonable price. Reach out to an influencer in your niche and ask if they’d be
willing to promote your products. Smaller accounts might even be willing to do so
for a sample of your product.

5. Host an Event on Meetup to Build Your Network ⎕
This tactic is a must if you are a financial advisor, real estate agent,
accountant, or any kind of freelancer. Put together a happy hour get
together for local business professionals. You’ll be the center of the event.

6. Answer Questions in LinkedIn Groups ⎕
Instead of spamming potential clients, engage them by answering their questions.
You can do this by finding out which groups they frequent on LinkedIn. Then you
can join these groups and answer their questions. Don’t forget to send them a
contact request! You’ll notice more people will accept your contact requests if they
recognize you as the helpful person who answered their question.

7. Become a Thought Leader on Quora ⎕
Quora is like Yahoo Answers, on steroids. This question and answer platform is full
of engaged readers. It’s also full of leads. Get started by answering questions in
your niche. Give thought out and complete answers and you’ll notice people will
start to take notice. Within a few days, you can easily get several thousand views.
Don’t waste all those views - include a link back to your website in your profile. Or
better yet, link back to your website in your answers!

8. Make Emails Count with Branded Signatures ⎕
If you send a lot of emails, then you should make the most of each one. At the
bottom of your email signature include a link to your website and social media.
Don’t forget to add a logo for good measure!

9. Leverage Community with Reddit ⎕
To succeed at generating leads from reddit, you have to be authentic. You have to
offer value. Reddit users love sarcasm and they’re a bright bunch. If you try a
typical pitch, you’ll get shut down. But if you show them the human side of your
business, they might send you enough traffic to shut down your website. The key
is to know your audience. Find your niche by searching through the subreddits
on Reddit, then provide value for them.

10. Build a Rabid Following on Tumblr ⎕
Already blogging? Try repurposing your posts for Tumblr. Tumblr users
are engaged. 70% of Tumblr users say it’s their favorite place to spend
time online. Instead of long form content, engage them using humor and
memes. This is a great way to get traction for fashion brands or similar
products.

11. Present Your Best Content with Slideshare ⎕
Slideshare is a website where you can post your presentations online. If
your business is in the B2B space, then using Slideshare is a must. You
can put together a presentation explaining how your service solves your
client’s needs.

12. Leverage Video to Entertain Viewers with YouTube ⎕
Video content is engaging and entertaining. Nobody likes reading long paragraphs
of text. Most people would rather watch a quick video. So repurpose your blog
posts into video format. You don’t even need to do much. Simply answering
customer’s most common questions is one way to differentiate and attract new
eyeballs.

13. Supercharge Your Content Marketing with Taboola ⎕
Taboola is the world’s leading content discovery platform and you can use it to reach
over 1 billion unique visitors each month. You can share your blog content through
Taboola’s network to reach even more eyeballs.

14. Get Found on Foursquare ⎕
Over 50 million people use Foursquare. If you want to reach local
customers for your restaurant, cafe, or bar then foursquare can help.
Foursquare targets people in your area who are searching for what you
offer, or people who have visited similar businesses but not yours. Even
if you don’t pay to promote your business, you can sign up for free to
get a listing.

15. Educate Prospects with Webinars ⎕
Webinars work great for educating clients on SaaS products. Or for most B2B
services. A webinar is a web seminar. Your goal with a webinar should always
be to educate attendees. For example, if you sell accounting software then you
can host a webinar explaining how your software increases efficiency. An
informed customer is much more likely to buy. Webex and GoToMeeting are
two options for hosting your webinar.

16. Market to Millennials with Snapchat ⎕
Snapchat is a hit with younger demographics. You need to be creative if you
want to succeed on Snapchat. Put your snap code on everything. If your
business is local, give out stickers with your snap code printed on them.

17. Pin Your Products on Pinterest ⎕
Pinterest is THE social network for shoppers. Blatant promotion is encouraged,
because people use Pinterest to add products to their shopping wish list. You can
win leads on this platform by taking great pictures of your products and sharing
them as Pins. You can also create Buyable Pins, which allow customers to buy
your products directly from the Pinterest app.

18. Become an Influencer on Twitter ⎕
Twitter is a great platform for engaging with customers and sharing content.
Instead of spamming your own brand, share valuable content and become an
influencer in your niche. Include a link to your website in your profile but
promote your own stuff less than 10% of the time. Spend your time sharing and
retweeting others. The good karma will pay off, in the form of leads and
customers.

19. Distribute Your Content with Outbrain ⎕
Outbrain has a global audience of 557 million people. If you’re exploring PPC
advertising, then Outbrain is one way to promote your content on a budget.

20. Write a Press Release to Generate Buzz ⎕
Writing a press release helps you generate buzz for your business. Press
releases are ideal for sharing the launch of a new product, new hires, or
involvement in a social cause. Sites like PRlog, Free Press Release.com,
PR.com, and PR Inside allow you to send your press releases out quickly
and efficiently. Reporters check these websites to find newsworthy stories
and content for articles.

21. Do Direct Mail Differently ⎕
Direct mail campaigns have been staples of the advertising agency for
decades. You can integrate your direct mail campaigns with QR codes,
Snapchat codes, and coupons that can be redeemed online. This makes your
direct mail campaigns measurable and different from competitors.

22. Get Targeted Traffic with Google Adwords ⎕
Google Adwords is a fast and flexible platform for getting new leads. You can
create ads specific to what your audience is searching. The volume of traffic
flowing through Google is massive. Google processes over 3.5 billion searches
per day. And businesses who know what they’re doing can make a healthy profit.
Businesses make an average of $2 in revenue for every $1 they spend on
Adwords.

1. Reach Your Customers Using Facebook Ads ⎕
2. Capture an Underrated Market with Bing Ads ⎕
3. Get Heard on Podcasts with Midroll ⎕
4. Promote Your Products with Instagram Influencers ⎕
5. Host an Event on Meetup to Build Your Network ⎕
6. Answer Questions in LinkedIn Groups ⎕
7. Become a Thought Leader on Quora ⎕
8. Make Emails Count with Branded Signatures ⎕
9. Leverage Community with Reddit ⎕
10. Build a Rabid Following on Tumblr ⎕
11. Present Your Best Content with Slideshare ⎕
12. Entertain Viewers with YouTube ⎕
13. Supercharge Your Content with Taboola ⎕
14. Get Found on Foursquare ⎕
15. Educate Prospects with Webinars ⎕
16. Market to Millennials with Snapchat ⎕
17. Pin Your Products on Pinterest ⎕
18. Become an Influencer on Twitter ⎕
19. Distribute Your Content with Outbrain ⎕
20. Write a Press Release to Generate Buzz ⎕
21. Do Direct Mail Differently ⎕
22. Get Targeted Traffic with Google Adwords ⎕

22 Ways to Generate Leads

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22 Ways to Generate Leads