5. +
The single most important element
in your campaign
6. +
Database development
Define your marketing goals, first
Think beyond name, rank and serial number
Incorporate behavioral data
Keep your data clean
Measure list and campaign results
7. +
List segmentation
Prospective attendees vs. past attendees
8.
9.
10. +
List segmentation
Prospective attendees vs. past attendees
Demographics and psychographics
11.
12.
13. +
List segmentation
Prospective attendees vs. past attendees
Demographics and psychographics
Behavioral data
Recent subscribers
Inactive prospects
Preference surveys
Loyal participants
21. +
Mail Panel Personalization
Hi Kimberly,
You might be interested in
the new Producer
Seminars (p. 6) and the
Women in Concrete
luncheon (p. 2).
Kimberly Hardcastle
Marketing Design Group
420 Walnut Ave
CB1109 San Diego, CA 92103
34. +
What to remember if you forget
everything else you heard today
Utilize strategies and tactics that address the individual wants
and needs of your target markets.
The most critical element in your targeted marketing campaign
is your database.
Whether using traditional or new media channels, execute in a
way that is as relevant and personalized as possible.