We confined in the cube all together, 3C, 4P, 4M, SWOT, the basic elements of marketing theory. You can try "three-dimensional consideration" about "goods ⇔ customers" , "company ⇔ competitor", other elements of relationship . If you have time, try to make your own.

1. ■psycho-logic branding
promotion
人的資源 man price 価 格
machine company place
SW
設備資源 顧客接点
4M
素材資源 material 企 業 promotion 販促手法
資 金 money personality 役割人格
product concept communication customer
price
商 品 コンセプト コミュニケーション 顧 客
政治的要素 political strength 強 み
PEST
経済的要素 economical competitor OT weakness 弱 み
社会的要素 social 競 合 opportunity 成長機会
技術的要素 technical threat 衰退脅威
place