Our introduction to Wordpress CMS use including themes, plugins, interface use.

1. Google Marketing Bootcamp
Wordpress 101

2. Why Choose Wordpress
• A long time in refining
• Active in development
• Large community of contributors
• Amazingly extendable
• Detailed Feature list
2/8/2010 2

3. Google Marketing Bootcamp
Basic Wordpress
Concepts

4. Common Terms
• Posts
• Pages
• Categories / Tags
• Comments
• Permalinks
• RSS
2/8/2010 4

5. Common Terms (2)
• Plugins
• Themes
• XHTML
• CSS
• PHP
2/8/2010 5

6. Google Marketing Bootcamp
Hosted vs Self-Hosted

7. Getting started with Wordpress.com
2/8/2010 7

8. Installing Wordpress manually
• Preparing the environment
• Downloading Wordpress
• Uploading the files
• Creating database
• Installing Wordpress
2/8/2010 8

9. Google Marketing Bootcamp
The WP Admin Panel

10. Dashboard
2/8/2010 10

11. Content Panels
2/8/2010 11

12. Settings Panels
2/8/2010 12

13. Customization Panels
2/8/2010 13

14. Google Marketing Bootcamp
Adding Content

15. New Post
2/8/2010 15

16. Basic Post Options
• Categories & Tags
• Adding an image to the post
• Using Visual editor vs HTML editor
• Drafts, timestamps and managing posts
2/8/2010 16

17. Advanced post options
• Excerpt
• Trackbacks
• Discussion
• Custom Field
• Password and private protection
• Post slug
2/8/2010 17

18. New Page / Post
2/8/2010 18

19. Google Marketing Bootcamp
Managing Comments

20. Edit Comments Tab
2/8/2010 20

21. Comments Options
• Approve
• Unapprove
• Spam
• Delete
• Edit
• Reply
2/8/2010 21

22. Google Marketing Bootcamp
Extending with Plugins

23. Manage Plugins Screen
2/8/2010 23

24. Plugin Options
• What are plugins?
• What are widgets
• Most popular plugins
• Enable / Disable plugins
• Uninstall plugins
2/8/2010 24

25. Search / Add New Plugins
2/8/2010 25

26. Common Plugins
• SEO plugins
• Contact Forms
• Feedburner / Twitter Integration
• Google Analytics / XML Sitemap
• Lightbox / Slimbox
• Anti-spam
• Super Cache
2/8/2010 26

27. Google Marketing Bootcamp
Extending with
Themes

28. Does a Wordpress Site Have to Be a Blog?
2/8/2010 28

29. Searching for New Themes
2/8/2010 29

30. Google Marketing Bootcamp
Making Your Own
Wordpress Theme

31. The Two Essential Files in a Theme
Template from pulling out Style sheet for customizing
content from the database the appearance of the
(posts, pages etc) and content.
displaying it
2/8/2010 31

32. The Other Important Files
2/8/2010 32

33. The Wordpress Theme Hierarchy
2/8/2010 33

34. The Loop (Displays Content)
• <?php
• get_header();
• if (have_posts()) :
– while (have_posts()) :
• the_post();
• the_content();
– endwhile;
• endif;
• get_sidebar();
• get_footer();
• ?>
2/8/2010 34

35. Reference Resources
• The Theme Development Codex
– http://codex.wordpress.org/Theme_Development
2/8/2010 35