Ads are no longer to watch. Learn how interactive media ads are different from normal ads and how they will take your advertising campaigns to the next level.
2. Whats a rich media ad anyway?
Rich media is a term for an ad that
includes advanced features like video,
audio, or other elements that encourage
viewers to interact and engage with the
content. It offers more ways to involve an audience with an
ad. These are few Rich Media creative types:
• Expand
• Float
• Peel down
And much more when the user clicks!
3. Pretty exciting, right? So, what makes rich media banners stand out
from static banners?
Static Banner Ads Interactive Banner Ads
1 Usually includes text with a visual. Has audio/video in it; rich in its behaviour
2 Small file size Large file size
3 Little to no interactivity Dynamic
4 No other technology can be used with
standard banners
Can sync with technologies like java, JavaScript,
DHTML.
5 Leads to advertiser’s landing page Can have many interactions
7. SOME STATS!
People exposed to rich media
ads are 3X more likely to visit
a website than if they had
been exposed to a standard
banner ad.
Website traffic can increase by
6X! Thus it will create a positive
effect on paid & organic search
performance.
A user’s interaction with a rich
media ad increases their brand
recall when they do a later search.
According to eMarketer.com,
Rich Media ads has an average
CTR of 0.44%, while standard
banners only have 0.12%.
Average engagement for Rich
Media ads is 16.85%, and only
2.14% for standard banners.
8. Here are few examples to
inspire great ideas in you…
15. Emirates
engages a
user in a
process of
discovery
that leads
the user to
make an
informed
purchasing
decision.
16. So, is it time for you to consider rich media for your online ad campaign?
We are here! Let’s talk ☺
hello@happymarketer.com | www.happymarketer.com
@hmarketer
Presented By,
Mary Merrin
Paid Media Analyst
Happy Marketer
Twitter: @marymerrin
LinkedIn: https://in.linkedin.com/in/mary-merrin-66339176
17. CREDITS
Special thanks to all the people who made and released these resources for free:
• Presentation template by SlidesCarnival
• Reference
• http://www.slidescarnival.com/
• http://digitalsynopsis.com/inspiration/50-incredibly-creative-online-banner-ads/
• www.mobileads.com
• http://slate.jivox.com/