Marketers and Hoteliers can follow these 10 simple ways to increase their hotel bookings throughout the year. www.happymarketer.com

2. Segment your Audience
Business persons
Couples
Tourists
Families
Single
Market Analysis
Segment your audience based on the purpose of visit, i.e. leisure,
business, or family vacation.This will allow you to evaluate the visit
duration and plan to get the best ROI out of the paid media budget.

3. Booking behavior and habits within Asia in
Q1 of 2015.

4. Seasonality,as it relates to your Hotel
Plan your hotel ad budget based on peak demand times or slower months.
Booking
Revenue
Month

5. Wise Budget Allocation
Evenly distribute your budget across all relevant platforms.
PPC
Deals
Mobile
Website
Walk-ins
CRS
SEO
Email
Social
Media
SEM

6. Analyze the Marketing Funnel
It helps you get insight into your users behaviour so that you can
optimize your marketing efforts at every stage of the funnel.

7. Right Ads to the Right Audience
Connect with your audience.The Right
story,
person,
time.
Age
Define your target
audience Gender
Education
Interests
Occupation
Location

8. Google Ad Extensions –
Give Potential Guests More Reasons to Click.
Adding relevant information such as your address, phone number,
more website page links, or a third-party review within text ads ALWAYS HELPS.

9. Retarget your audience -
don't let your customers go. 7
Hotel
A prospective guest
searches for a hotel
Your Website
The guest finds
your website
The guest leaves your
site without booking
Hotel Booked
The guest clicks your ad and
arrives at your site ready to book
Brand Recall! The guest sees your ad
while surfing the web later

10. Your Landing Page
Your landing page is the first impression a potential guest gets of your hotel.
Have a strong and visible call-to-action such as “Book Now” and “Reserve Now”.
Book Now ”“

11. Clear Navigation
Promos
Discounts
CTA
(call to action)

12. Word-of-Mouth Advertising
An unpaid form of promotion in which satisfied customers tell other
people how much they like a business, product or service.
92%
Of people trust
recommendation from
individuals whom they
know
72%
Of consumers trust
online reviews as much as
personal recommendations

13. Repeat the Process!
Research &
Discovery
Strategy
Data
Collection
Track &
Optimize
Implementation
Analyse Data

14. happymarketer
Reach out to us for a Paid Media Consultation at
www.happymarketer.com
or
hello@happymarketer.com
Roshan Salian
Head-Paid Media, Happymarketer
@roshan_ms