2. DESIGN MIND SALON LEARNINGS
01
TECHNOLOGY BRINGS A
LOT OF GOODNESS.
MEETING PEOPLE IS EASY. YOU CAN REACH ANYONE IN THE WORLD,
FAMOUS AND THE NOT YET FAMOUS. YOU CAN SHARE WHAT YOU MAKE
WITH THE WORLD. YOU CAN POTENTIALLY MAKE AND GET ANYTHING. YOU
CAN GET YOUR 15 SECONDS OR CLICKS OF FAME. YOUR REACH IS BEYOND
YOUR REACH.
3. DESIGN MIND SALON LEARNINGS
02
TECHNOLOGY TAKES AWAY
A LOT OF GOODNESS.
TECHNOLOGY KILLS UNDERGROUND. IT CREATES TOO MANY CHOICES.
ANYTHING IS POSSIBLE IS FRIGHTENING. EVERYTHING YOU BUY HAS BEEN
UNDATED BEFORE YOU ARE AT HOME OR LEAVE YOUR HOME. EVERYTHING
STARTS LOOKING, SMELLING, SOUNDING, FEELING THE SAME WHILE YOU
WANT TO BE DIFFERENT. YOU DON’T WANT OR NEED TO SEE, HEAR AND
KNOW EVERYTHING.
4. DESIGN MIND SALON LEARNINGS
03
NEVER LEAVE THE
HOUSE NAKED.
ALWAYS PREPARE YOURSELF WELL. YOU WILL LOOK STUPID IF YOU DON’T.
PREPARE QUESTIONS. CREATE THE RIGHT CIRCUMSTANCES TO ASK YOU
QUESTION, TO HAVE YOUR PROJECT TAKE PLACE IN. IF YOU START A
PROJECT AND HOPE IT WILL INSTANTLY TAKE OF, PREPARE IT THOROUGHLY
TO BE ABLE TO ACT AND RESPOND IF SOMETHING HAPPENS.
5. DESIGN MIND SALON LEARNINGS
04
THE IMPORTANCE
OF THE CATWALK.
FIND OR CREATE A SPACE OR PLACE WHERE YOU SHOW THINGS LIKE YOU
WANT THEM TO BE, NOT BECAUSE SOME ONE IS ASKING YOU TO. IT WILL
BRING YOU MORE OF WANT YOU WANT TO DO, INSTEAD OF DOING MORE OF
THE SAME.
6. DESIGN MIND SALON LEARNINGS
05
80% OF WHAT I DO IS
THE SAME. MOSTLY THE
START AND THE ENDING
IS DIFFERENT.
EVERYTHING IS CONNECTED. EVERYTHING I LEARNED ADDS VALUE IN THE
NEXT PROJECT.
7. DESIGN MIND SALON LEARNINGS
06
ALLOW NATURE IN. TRY NOT
TO DIRECT THE OUTCOME
TOO MUCH.
CREATE THE SITUATION OR CIRCUMSTANCES AND SEE WHAT HAPPENS.
FEED YOUR IDEAS REGULARLY. IF THEY DON’T GROW, DON’T WORRY. BE
PATIENT. GETTING USED TO NEW IDEAS TAKES MORE TIME THAN COOKING
THEM UP.
8. DESIGN MIND SALON LEARNINGS
07
MAKE SPONGE BOB
YOUR HERO.
SOAK UP THE WORLD. WHEN SQUEEZED, GIVE BACK. CONFERENCES, TED,
THIS MEETING, ITUNES U, MAGAZINES, PEOPLE YOU MEET, ANYTHING.
9. DESIGN MIND SALON LEARNINGS
08
GET REAL.
MAKE THE INTANGIBLE, TANGIBLE. MAKE MERCHANDISE. PROTOTYPE.
CREATE THE WORLD WHERE PEOPLE CAN LIVE IN FOR A WHILE SO THEY
CAN HAVE AN OPINION ON THE EXPERIENCE, NOT THE IDEA.
10. DESIGN MIND SALON LEARNINGS
09
NETWORK IS CRUCIAL.
WITHOUT CONNECTIONS NOTHING WORKS.
11. DESIGN MIND SALON LEARNINGS
10
I’M NOT A BUSINESSMAN.
I AM A BUSINESS, MAN.
WHO I AM AND WHAT I ADDS VALUE. NOT ONLY WHAT I DO AND HAVE DONE.
12. DESIGN MIND SALON LEARNINGS
11
YOU NEVER LIKE
IT TO BE EASY,
DO YOU?
MICHAEL B. JOHNSON
MPG LEAD PIXAR
AT PICNIC 2009
