This document describes a unified communications solution called Talk2Me Enterprise that allows businesses to generate and manage leads from multiple marketing channels. It verifies and authenticates leads and connects them to agents based on business rules. The solution works across print, online, radio, TV, and billboard advertising. It provides features like monitored direct calls, automated SMS callbacks, web callbacks, click-to-call, and click-to-video capabilities to connect prospects to agents. The solution is built on a hardware platform that integrates internet, telephony, email, and SMS to provide a consistent user experience across channels and measure effectiveness.