Women in the media

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hanyouakumu

Slides for week 2

Bildung Technologie Business

http://static.ﬂickr.com/3017/2628757856_65eef08894.jpg
Women in the Media

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What
is
Perfection?

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Can we achieve
Media
Perfection?

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We are the most used in Advertising.

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Target Audience
is  
KEY

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We
Self
Obsess

╔══════════════╗
╚══════════════╝
↳
↳
↳
What feeds Ads?
Effecting our bodies?
Making Stereotypes?

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Unattainable Physical Perfection

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3,000 ADs a day!
=
$180 Million

http://static.ﬂickr.com/8376/8543799230_06cb9347d4.jpg
We sell: Cars, Beer, Clothes, Make up etc.

http://static.ﬂickr.com/3515/3962892765_d07aa5e7af.jpg
81%
of 10 year olds
are AFRAID

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‘I’m Fat’

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Based on
absolute
Flawlessness

What are companies looking for?
╔══════════════╗
╚══════════════╝

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Sex Object

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We have many accomplishments

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A much healthier outlook

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Know the differences

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Love your body

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Recognition
Acceptance
Knowledge

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