How does cloud hosting work? What’s the difference between a mobile site and a mobile app? John Ewing, Managing Director of Engineering, and Josh Jacob, Director of Mobile and Emerging Technologies, lead a user-friendly conversation about advances in hardware and operating systems, and the advantages of owning your own data and business logic. www.hansoninc.com/summit

1. HAVE
CONVERSATIONS
TECHNICAL STRATEGIES

2. JOHN EWING
JOSH JACOB
MANAGING DIRECTOR,
ENGINEERING
DIRECTOR OF MOBILE &
EMERGING TECHNOLOGIES

3. TECHNICAL STRATEGIES
•
Hardware and Operating Systems
•
Mobile Apps vs. everything else
•
Own your Data and Business Logic
•
Service-oriented Architecture
•
Hosting in the Cloud

4. TECHNICAL STRATEGIES
HARDWARE
•
New sizes and forms
•
New inter-connected devices

5. TECHNICAL STRATEGIES
HARDWARE
•
Bluetooth LE / “beacons”
•
NFC (Near-field Communications)
Contactless payment
• Proximity marketing
• Check-in coupons
• Indoor location
•

6. TECHNICAL STRATEGIES
HARDWARE
•
Apple M7 motion co-processor
Health Care
• thermometer, glucose, blood pressure
Sports and Fitness
• heart rate, speed/cadence, location
Proximity
• “electronic leash”

7. TECHNICAL STRATEGIES
OPERATING SYSTEMS

8. TECHNICAL STRATEGIES
MOBILE APPS VS. EVERYTHING ELSE
•
On the desktop, marketing is done through the web browser or email
•
On mobile, we have the browser, text messages, and also the context of
easily installing software – AKA Apps
•
Apps can notify users about new versions and content
•
Apps are “closer” to the user than a bookmarked browser link
•
Apps integrate with the hardware of the device — for example taking
photos, or manipulating content in real-time
•
Apps can work offline if need be (upload data later)
•
Apps need to be interesting and “worthy” of keeping

9. TECHNICAL STRATEGIES
OWN YOUR DATA AND BUSINESS LOGIC
Experiences,
Solutions, Sites
Logic/Rules
Data Store
Logic/Rules
Data Store
Logic/Rules
Data Store
Business Data
Products
Users
Analytics
CRM
Transactions
Business Systems

10. TECHNICAL STRATEGIES
SERVICE-ORIENTED ARCHITECTURE
Experiences,
Solutions, Sites
Services Layer
Web Service / Messaging / Communication
Business Data
Products
Users
Analytics
CRM
Transactions
Business Systems

11. TECHNICAL STRATEGIES
HOSTING IN THE CLOUD
Automatic scaling and routing
Clients
(anywhere)
CDN
North
California
Admin
North
Virginia

12. See more at
HANSONINC.COM/SUMMIT