How is Facebook like a cereal box? And what does that mean for marketers? Steve Dwyer and Mike Osswald discuss how open graph, graph search, video ads and Facebook exchange are changing how we market via the social giant. www.hansoninc.com/summit

1. HAVE
CONVERSATIONS
FACEBOOK

2. MINDY WITHROW
CONTENT STRATEGIST
STEVE DWYER
CONNECTION STRATEGIST

3. SOCIAL TRENDS AND PLATFORMS
FACEBOOK
Facebook is outdated.

4. SOCIAL TRENDS AND PLATFORMS
FACEBOOK

5. SOCIAL TRENDS AND PLATFORMS
FACEBOOK

6. MARKETING ON FACEBOOK

7. SOCIAL TRENDS AND PLATFORMS
OPEN GRAPH

8. SOCIAL TRENDS AND PLATFORMS
GRAPH SEARCH

9. SOCIAL TRENDS AND PLATFORMS
FACEBOOK
Less promotional restrictions.

10. SOCIAL TRENDS AND PLATFORMS
FACEBOOK VIDEO ADS
Facebook’s video
advertisements are expected
to generate more than
$1 billion in sales in 2014.

11. SOCIAL TRENDS AND PLATFORMS
FACEBOOK EXCHANGE

12. See more at
HANSONINC.COM/SUMMIT