Hannah Rudman provides a summary of trends related to digital technology and social media. She notes that digital connectivity is increasing globally through various devices and platforms. Rudman also discusses how people want to participate and create online rather than just consume content. Finally, she suggests that organizations develop social media strategies focused on connecting with users and building relationships with them.
1. 2nd March 2009
HANNAH RUDMAN
The Booth: Looking to the Future
www.slideshare.net/hanrudman
RUDMAN
Hannah@envirodigital.com CONSULTING
2. Diminishing digital divide?
• Connectivity and kit
– 87.6% UK homes have digital TVs
– 300m smartphones in the world,
– Nokia making an entry level handset,
– Malawi building IT infrastructure for smartphones not
PC
– 4bn mobile users in 12mths
– 10% global population on
broadband in 12 mths
RUDMAN
Hannah@envirodigital.com CONSULTING
3. It’s not about the technology
• Convergence
– In a few years time,
mobile devices will
hold 10TB data
(10,000 GB)
RUDMAN
Hannah@envirodigital.com CONSULTING
4. Digital Development:
• It’s NOT about the technology!
• Grownups believe the world is just like when they
were growing up and that everything happening
now is an exception.
• Change blindness is rife…
• Its actually about keeping up with the socio-
economic / cultural behaviour changes
RUDMAN
Hannah@envirodigital.com CONSULTING
5. What trends are we looking at?
Microtrends 1-3 years Fashion, fads,
technology
devices/platforms
Macrotrends 5-15 years Business cycles,
technologies
impacting
socio/cultural/econ
omic behaviours
Megatrends 15-50 years Societal shifts,
industrial shifts
Gigatrends 50+ years New Societies
RUDMAN
Hannah@envirodigital.com CONSULTING
6. People want to do more than attend
• Personalise
• Participate
• Co-produce
• Create meaning
– Alan Brown’s latest research: WolfBrown
RUDMAN
Hannah@envirodigital.com CONSULTING
11. Develop a social media strategy
• Connect
• Build relationships
• Collaborate
• Know your market
RUDMAN
Hannah@envirodigital.com CONSULTING
12. The end of control?
In the past, you were what you owned. Now you are what
you share.
Charles Leadbeater, We Think.
You may struggle to own the content. But you can own
the
CONTEXT, MEANING, RELEVANCE, EXPERIENCE,
EMBODIMENT, TIMING
RUDMAN
Hannah@envirodigital.com CONSULTING
15. And a word of warning…
• Formally… • Now..
– Audience – Users
– Consumer – Co-creators
– Listener – Contributors
– Customer – Peers
– Buyer – Producers
– Promoters
These people are your new sales & marketing, press
& PR teams - don’t underestimate the importance of
building a relationship with them!
RUDMAN
Hannah@envirodigital.com CONSULTING
16. From push to pull
• Business is changing
– Networked, distributed
RUDMAN
Hannah@envirodigital.com CONSULTING
35. New business for new consumers:
Questions…
• Who are your crowd/network, are you in contact
with them?
• API’s/ Free the data?
• Crowd source funding?
• Open Source Funding?
• User-owned IP?
• Shared asset ownership?
RUDMAN
Hannah@envirodigital.com CONSULTING