We’ve created a nifty presentation that you can use to help get your employees started using social media effectively. The best part? There are monthly and weekly checklists designed to help your team members use social media well without wasting unnecessary time in the process. Feel free to download it and tailor it to your needs!
3. Improve your business’ brand image,
transparency and reach
Stay connected and on top of trends
Influence online discussions
Develop stronger relationships with clients
Ultimately, increase sales
How can my involvement
with Social Media help?
4. Participate in online discussions
Follow thought leaders, industry celebs, clients
and prospective clients
Curate and contribute valuable content
Represent your company in a professional but
personal way that shows your expertise
What can I do?
5. {Identify your areas of expertise or
the areas in which you want to
become an expert
How do I get started?
6. 1. If you haven’t already, create a LinkedIn
profile, a Feedly account, a Twitter handle, a
Google + account, and a TweetDeck account
2. Identify blogs, websites and news outlets that
publish content related to your area(s) of
expertise, and subscribe to them on Feedly
3. Identify companies, individuals and hashtags
to follow on twitter, and start following them
4. Join related groups on LinkedIn and other
social media sites
4 Easy Steps to Get Started
7. 1. Check your RSS and Twitter Feeds a few times
2. Read just the articles that interest you most
3. Retweet or reply to 1-2 people on LinkedIn
4. Share 3-5 interesting articles on Twitter and/or
LinkedIn (use relevant hashtags)
5. Comment on at least one blog post or article
6. Comment on or start at least one LinkedIn (or
other social media site) discussion
7. Share something from your company, such as a
press release, a new blog post, a new white
paper, a webinar signup/video, etc.
Your Weekly Checklist
8. Search for new people, groups, blogs, social
networks to join/follow/like/friend…
Unsubscribe from the ones that are not helpful
for you
Follow people back on Twitter who have started
following you (where it makes sense)
Your Monthly Checklist
9. Your username is used with an @ before it and is
referred to as your handle | @TeamSpectate
Hashtags are used so people can talk about a
common topic or event, even if they don’t know
each other | #contentmarketing
RT is a retweet; it is when someone shares a tweet
verbatim that someone else posted
MT is a modified tweet; it is when someone RT’s
something but they modify it slightly
When you Reply to someone’s tweet or mention
them, you use their handle, including the @ sign
I recommend TweetDeck’s desktop application
for following your Twitter feed, RT’s, search
terms and hashtags
Twitter Basics
10. Make sure your profile is as complete as possible
with your name, company, title, etc.
Add blog posts that you’ve authored to your
profile, so when people check you out, they’ll see
your posts on your company and personal sites
(this could directly drive traffic and increase leads)
Discussions are not easily searchable, so the best
way to get involved is to sign up for relevant
groups and then follow their discussions
Connect with people once you’ve established a
relationship with them (this will grow your
personal network as well as the audience of people
who will see the content you share
If you have a company page or group, be sure to
subscribe to that and participate in it, too
LinkedIn Basics
11. Instagram
YouTube
Pinterest
Facebook
Niche networks
Do a Google Search to find the lesser known social
media sites where people are talking about the
topics you’re most interested in
Other Social Networks
12. Yes, it is scary, but ultimately it will benefit you and
your company by expanding both networks and
driving more traffic to your sites
Keep it classy, and keep it you
Consider whether it makes sense to tweet about
politics or religion! It is still your personal account,
but make sure you are respectful and thoughtful in
all your interactions
Do tweet about your personal interests; you are
human, and you want your followers to know that
Don’t be scared to interact with people you don’t
know; that’s kind of the point!
Blurring Personal and
Professional Lines
