3. ALISTUJA
ELLUJÄÄMINE
Law & Order
Past orientation How it used to be
Resistance Rigidity & discipline
Roles and rules to changeDo your duty! Trust an expert…
National chauvinism
Young men in the army
Those
Responsive to in charge know best
authority
hierarchy Class
A woman’s place is in the
Enjoy the quiet life
home
4.
5. VÕITLEJA
PÕGENEMINE
education
Poor Frustrated
Gang culture material desire
Break the rules to survive
Junk food diet Low self-esteem
Tough on
Lacking direction in life outside
the
Escape through alcohol, drugs & TV Self-sacrifice
Alienated in a consumer societybelonging: tattoos & scars
Rites of
depressing
Reality is
Find it difficult to set and achieve goals
Desire outside help
6.
7. PEAVOOL
TURVALISUS
Avoid confrontation Obey the rules
Family & home
Part of the crowd, neighbourhood or
Avoid risk
nation
Conventional & conformist
at all cost
The role of
Comfortable feeling of routine mum or dad
Self-sacrifice
Save for the future – especially for the children
Organisation & order Price conscious Everything has its place
8.
9. IHALDAJA
STAATUS
Material desire rules
Appear rich!
Appeara social world,
It’s
attractive Fashion leaders
and mostly it’s fun What’s the next
Overstretched credit
acquisition?
How am I perceived? Visual gloss
Keep up with society
Everything has an image value Imaginative & complex
Underneath is unsureness Searching for formulae and frameworks
10.
11. EDUKAS
KONTROLL
Enduring institutions
Enjoy seeing diagrams of how things
Competitive work
Complex,
Natural delegators Firm, timely judgement but tidy
Strong goal orientation Keen to understand possibilities
Prestige brands mark discrimination
Work ethics &
Firmness, stability and duration organisation Organising complexity
Meet the challenge with achievement Self-reward and self-affirmation
12.
13. AVASTAJA
Love taking risks +LY Open2change
Who am I? AVASTUS
Shock factor!
Break established Experiment with life
Nothing in Adept at decoding messages
rules & guidelines
boxes!
Extreme adrenaline experience Ridicule convention
Acquisitions ultimately disposable Establishing personal difference
Respond to impulse Ambiguity, crazy logic,
the surreal
14.
15. REFORMAATOR
VALGUSTATUS
Freedom from restriction Free & open
Personal growth
Unexpected Tolerance of chaos
point of view
Curious & enquiring First rule of freedom
is to disagree...
Freedom to ask questions aesthetics & awareness
Creativity,
Decision-making based on intrinsic values
Not one right answer Love words & debate Unimpressed by status
17. DEMOGRAAFIA
MAINSTREAM
Married, retired,
female, home wife,
coping on income
18. DEMOGRAAFIA
MAINSTREAM
Married, retired,
female, home wife,
coping on income
RESIGNED
Retired, widowed,
aged 65+, left school
under 14, laborers
19. DEMOGRAAFIA
MAINSTREAM
Married, retired,
female, home wife,
coping on income
RESIGNED
Retired, widowed, STRUGGLER
aged 65+, left school Unemployed, laborer, difficult
under 14, laborers on income, skilled worker, male
20. DEMOGRAAFIA
MAINSTREAM
Married, retired,
female, home wife,
coping on income
ASPIRER
Single, 18-29, male,
full-time employees,
students
RESIGNED
Retired, widowed, STRUGGLER
aged 65+, left school Unemployed, laborer, difficult
under 14, laborers on income, skilled worker, male
21. DEMOGRAAFIA
EXPLORER
Single, 18-29,
MAINSTREAM students, finished
Married, retired, college at 24-27
female, home wife,
coping on income
ASPIRER
Single, 18-29, male,
full-time employees,
students
RESIGNED
Retired, widowed, STRUGGLER
aged 65+, left school Unemployed, laborer, difficult
under 14, laborers on income, skilled worker, male
22. DEMOGRAAFIA
REFORMER
Full-time employee, single,
30-39, left education at 24-39
EXPLORER
Single, 18-29,
MAINSTREAM students, finished
Married, retired, college at 24-27
female, home wife,
coping on income
ASPIRER
Single, 18-29, male,
full-time employees,
students
RESIGNED
Retired, widowed, STRUGGLER
aged 65+, left school Unemployed, laborer, difficult
under 14, laborers on income, skilled worker, male
23. DEMOGRAAFIA
SUCCEEDER
Comfortable on
income,
married male,
professional
or senior management REFORMER
Full-time employee, single,
30-39, left education at 24-39
EXPLORER
Single, 18-29,
MAINSTREAM students, finished
Married, retired, college at 24-27
female, home wife,
coping on income
ASPIRER
Single, 18-29, male,
full-time employees,
students
RESIGNED
Retired, widowed, STRUGGLER
aged 65+, left school Unemployed, laborer, difficult
under 14, laborers on income, skilled worker, male
24. 100
Reformer
90
SELF-EXPRESSION
80
70 Explorer Succeeder
INDIVIDUALITY CONTROL
60
50
Mainstream
SECURITY
40
Aspirer
STATUS
30
20
Resigned
10 Struggler - ESCAPE SURVIVAL
0
18 to 24 25 to 29 30 to 34 35 to 39 40 to 44 45 to 49 50 to 54 55 to 59 60 to 64 65 to 69 70 to 74 75,
BAV Wave 2:
7 Countries - 13080 Respondents - France, Germany, Italy, Netherlands, Spain, Switzerland, UK
30. Vanemad Õppimiskurv
täiskasvanud
Õnnestuja
KONTROLL
Reformaator
ENESETEOSTUS
Peavool Avastaja
TURVALISUS INDIVIDUAALSUS
Ihaldaja
STAATUS
Alistunud
ELLUJÄÄMINE Võitleja
ESCAPE
Noorte puhul
31. Succeed
er Reformer
CONTRO SELF-FULFILMENT
L
Explorer
INDIVIDUALITY
Mainstrea
m Asp
SECURITY irer
Resigne STA
d Strugg TUS
SURVIVA ler
L ESCA
PE
