1. 1
Hannelie Erasmus
EXEMPLARY COMMUNICATIONS | MEDIA RELATIONS | EVENTS
23 Charters Avenue, Bluff, Durban, 4052
Cell: 0721004707
E-mail: hanneliee@yahoo.com
linkedin.com/in/Hannelieerasmus
Summary
Social Media Marketing – Competitive Intelligence
Dedicated Public Relations and Communications Professional highly skilled in interpersonal
communications, organisation and event planning to generate awareness of company brand.
Knowledgeable in the use of social media marketing to increase publicity on sites including
Facebook, Twitter, Instagram and D6 Communicator. Creative and strategic thinker with a solid
ability in developing innovative strategies to generate new business leading to increased revenue
and profitability. Passionate about increasing market penetration through executing strategic PR
methodologies.
Areas of Interest
 Public Awareness
 Social Media Marketing
 Branding and Identity
 Event Planning and Promotion
 Fundraising
 Client Relations
Work History
Date: 01 April 2008—current
Company: Glenwood High School, Durban
Job: Public Relations, Marketing, Media Relations, Events & Publications
Job Description: Co-ordinate the marketing & public relations efforts at Glenwood High
School.
Reference: Gareth Sedgbeer-Williams / Cell: 082 972 9341 / E-mail:
williams@glenwoodhighschool.co.za
Date: 22 August 2007—28 September 2007 (Contract)
Company: Rushmans Ltd, Durban Kingsmead
Job: Assistant Accreditation and Media Liaison Manager, Twenty20 Cricket World
Cup 2007
Job Description: Media Services
Supervise all operations pertaining to media in the media centre, press box
and at press conferences.
Reference: Ed Walsh (Media Liaison Manager, Twenty20 Cricket World Cup)
Cell: 0837895509
Mike Jordan (Accreditation Manager, Twenty20 Cricket World Cup)
Cell: 0833251821
Date: 2011—current
Company: Classic Portraits
Job: Social Media / Photographer

2. 2
Job Description: My husband has a home-based photography business and I assist him as
photographer and marketer. I update the social media for this business.
Reference: Andries Erasmus (Owner) / Cell: 0827731459 / E-mail:
classikportraits@gmail.com
Date: 01 May 1995— 31 December 2001(Freelance)
01 May 2002—01 March 2007 (Freelance)
Company: 1 Medical Battalion Group, SA Military Health Services (Durban)
Job: Corporate Communications Officer (Freelance)
Job Description: Internal & External Public Relations / Media Relations / Events / Publications
Reference: Col Louw Lodder (Retired Officer Commanding) / Cell: 0826535200
Reason for leaving: The SANDF could no longer ensure constant work for Freelance Staff.
Date: 01 May 1990—30 April 1994
Company: SA Military Health Service, Pretoria
Job: Corporate Communications Officer & Editor
Job Description: Internal & External Public Relations / Media Relations / Events / Publications
Reference: Col Gideon Brink
Reason for leaving: My husband was transferred to Durban.
Date: 01 May 1988—29 Feb 1990
Company: Rapport, Johannesburg
Job: Journalist
Job Description: Writing articles / Research / Interviews / Layout & Design
Reference: Maretta Bellingan
Reason for leaving: Moved to Pretoria.
Education
Course: Bizskills Marketing Programme
Course information: Schools’ Marketing, Market Research and Social Media
Course facilitator: Bizskills—Daryl Weir / Cell: 0832821867 E-mail: Darryl@bizsport.co.za
Venue: Kings Park, Growth Point
Date: 2015 / 2016
Course: Introduction to Desktop Publishing & Design (Short Course)
Course Information: The course equips you with software skills in Adobe Photoshop, Adobe In
Design & Adobe Illustrator. You are trained to apply the software to relevant
communication mediums.
Course facilitator: Mike McFadyean / Cell: 0829536757 E-mail: mike@sheerdesigntraining.co.za
Venue: Vega School, Durban
Date: 18 May 2015—28 August 2015
Course: Marketing Schools South Africa Course for SA Marketers
Course facilitator: Marketing Schools South Africa, Colleen Dardagan / Cell: 0721478258 E-mail:
colleen.dardagan@inl.co.za
Venue: Durban
Date: September 2009
Course: Basic Public Relations Course
Course facilitator: SA Military Intelligence College
Venue: Pretoria
Date: 19 April 1993—30 April 1993
Course: BA Communication IV
Course information: Public Relations (IV), Journalism (IV), Advertising (IV) & Audio-Visual (IV)
Venue: Potchefstroom University, Potchefstroom
Date: 1983—1987

3. 3
Course: Matric (Grade 12)
Course information: Afrikaans, English, History, Biology, Typing, Home Economics
Venue: Port Natal School, Durban
Date: 1982
Skills
 Comprehensive knowledge of Microsoft applications, including Word, Outlook, Explorer,
Acrobat, Photoshop, InDesign & Illustrator.
 Experience of the following industries: public relations, marketing, advertising, health care,
educational services and public sector.
 Familiar with the media and communications industry and how it works.
 Familiar with social-media industry and how it works.
 Developing a strategy for regional PR activity and events.
 Writing press releases and submitting them.
 Experience with liaising with the media.
 Excellent written communication skills.
 Able to multi-task and work on a variety of projects simultaneously.
 Able to work independently.
 Can produce demand-generation content.
 Employing creative approaches to engaging with new and existing audiences.
Key Competencies & Skills
 Public Relations
 Marketing
 Functions & Events
 Writing skills / Editing skills
 Compiling publications
 Layout & Design skills
 Media relations
 Administration
 Well organised
 Methodical
Publications
 Schools Water Polo SA Programme (132 pages)
 Glenwood Diary 2016 (2013—current)
 Glenwood Falcon (Schools’ Quarterly Magazine) 2009—current
 Glenwood Record (Schools’ Year book) 2007—current
 Old Boys’ Newsletter (Quarterly Newsletter) 2014—current
 Glenwood History Book, 2010
 Glenwood Recipe For Life, 2010
 Milmed (In-house Journal of the SA Military Health Service), 1990—1994 and 1996—2001
 Rapport Magazine, 1988—1990