1. Research in Factual Products
Hannah Sewell

2. What stands out in this leaflet is the way they have incorporated spices (as
there main image theme), the fact that they have changed it to bright pink
so that it suits that target audience which from an ‘Welcome to Yorkshire’
view look’s like it’s a female dominant festival. The spices symbolise the
Asian culture this is known because India use spices on a daily basis in
there curries. By showing this it really captures the essence of what Asia
has to offer and what variety of foods they create. The colour scheme can
be different between Europe and Asian colours, after researching what
the colour pink in India I found that the colour pink is a happy and links
with the an elephant called Ganesha who naturally has a pink head. The
research for having pink
was correct as they
through pink powder at
different celebrations e.g.
a place called Jaipur in
India is known to be called
the ‘pink city’.
They have used a variety of different font looks, for example they have used
the bold technique which really captures the attention of the audience but also
guides theme so that they know that the information is in sections through
titles and sub-headings. For the subheadings they have used the colour yellow
and for the main titles they have used the same bright pink that links with the
colours scheme and also the last page of the leaflet. Yellow is used as it’s the
colour of Turmeric which is a spice that always used in Asia and India. By
having the yellow font for the times/dates and names really help to produce
sub headings that aren’t bold but instead helps to separate the title from the
information.
They have not used
Ambiguity, instead the
information for the public
is shown in a lot of detail
with a variety of different
to present them. They are
making sure that the
audience will not forget
the festival, or not
understand where it is, by
In this leaflet that have used
showing contact details
clarity, conciseness and
will help the customers to
accuracy. This is shown
get in touch and to get
very clearly due to the
involved. There is no
simple text used, they have
uncertainty as the date for
used bullet points so that
the event is clearly shown
the most important points
on the front page and the
are shown for the audience
On the front page they have made sure that it’s concise, this is shown by having the address as
URL for further
to understand.
minimum as possible, the title is shown clearly and strongly and the logo for the company is shown
information on the second
straight away ‘Welcome to Yorkshire’. This tells me that the audience prefer getting the facts straight
page. The fact that they
away and looking at a variety of images that will help give them a feel of the festival. There’s nothing
have used social
complicated about this leaflet which helps to relax the reader. It’s easy to read as they have used a
networking buttons means
font that’s not serif but it still have gaps between each letter which helps to make the letters simpler to
that they target audience
read instead of tight together or to over the top. I’ve noticed that they have used cap locks which tells
understands technology
the audience that they want to let you know about a big event that’s happening, they have used this as
and social networking
the main title of the second and third page too, this guides the audiences to the right places, which
sites.
helps to give it it’s clarity element. They are accurate with the spelling and information as this is their
event that they are controlling and that they don’t need any sources to talk about what’s going on
within there event as a company. The titles are all clearly shown to be spelt correctly which helps to
give a formal look to the leaflet.

3. When reading the article I found that the
written work was very formal, the type of
words used were very sophisticated and you
could tell that it’s written for a much
older, well educated audience. An example
of a formal written sentence that’s in the
article is this (on the right), this sentence is
hard to understand because of the
terminology in it and the fact that there are
so many large words in one sentence shows
that the audience should automatically
understand it as they are much older. I
would say the audience for this article
would be people that are really interested in
the future and science itself, even though it
is well written, any one can enjoy the
magazine. This is known to be called
Register.
This article has subtly put information about
where they got the illustrated image from.
On the bottom of the page on the left hand
side it says who the illustrator is
(‘Magictorch’), it is clearly referencing the
source on the article. This is important for
the audience because if they are interested
in that work then they can look it in the
future.
They have used the same colour scheme
which is different shades of blue which
works well with the imagery. They have
used italics to take you away from the
actual article and instead just to read about
the journalist. The bold font has worked
really well with the title and quoting that’s
in a box. I like this as it points out the most
interesting part of that written section, this
entices and brings the audience in more.
This method is used in a lot of magazines
like Heat and Elle because they want the
When looking at codes of practice I found that the
NUJ (National Union of Journalists) had a lot of
rules that work perfectly with this article, which are:
•Produces no material likely to lead to hatred or
discrimination on the grounds of a person’s age,
gender, race, Colour, creed, legal status, disability,
marital status, or sexual orientation.
•Avoids plagiarism.
http://www.nuj.org.uk/about/nuj-code/
This article works well with the two rules as they
have researched the information and Stephen Baxter
and written the article with his own knowledge and
not using plagiarism to get his success.
The Editors’ Code of Practice had similar rules but
the one I chose was accuracy, this is because this
article would make the proper changes so that the
article is neat, spelt correctly and clear. When
reading this article I found that this article is has a
lot of clarity due to the right balance of imagery and
written work which gives the message across to the
reader.
Due to the sophisticated and high level of English
this doesn’t work with conciseness because this
article has a lot of written work that takes you away
from everything else. It’s also complicated that will
only interest certain people.
The title and subheading are in cap locks which tells
the audience that they are wanting you to remember
the name of the person and the title of the article.
Once the audience know, the more they will want to
read his articles. The use of a Serif font on the title
‘into the future’ makes it much easier to read and
also gives a formal look, whilst the name title is san
serif and quite straight letters. What’s good about
the name title is that it’s large and simple to read, if
it was a much smaller font then I think you were
have to really look to understand the words.

4. This newspaper front cover is all about libel, after the murder of Jo Yeates they went straight for the landlord, this landlord was searched for any peculiar
personality or secrets that he had, they checked the school that he worked at to see what kind of man he was. After attacking him from 8 different respected
newspapers e.g. The Sun, The Daily Mail and The Daily Mirror, it seems that by all of them ganging on him it would help to brainwash to audiences decision
into who the murder was. This turned out to be one of the most outrageous libel in all of the newspapers because the fact that they were giving out all
lies, Christopher Jefferies was a respected teacher and by saying that an old student called him strange is disrespectful and tells the audience straight away that
he’s a freak and pervert. All 8 newspapers ended up agreeing to give compensation to Christopher for the fact that they were sorry and shouldn’t have published
information that would distract the court case but also hurtful to him.
Another legal Constraint that was involved in
The title really stands out on this front page of
this story was contempt of court. This was a
the newspaper, they have purposely used a big
story that was constantly shown and would be
white font because it will automatically get the
very difficult not to know about it e.g. the courts
audience’s attention. If they used a font that was
would be majorly distracted because they need to
similar sizes to the article writing then it
focus on the evidence and the actual murder case
wouldn't cause a scene but instead they have
instead of being brain washed by the media. This
used a font that's bright white which is sensitive
was a story that was major public interest so by
to the human eye and also underlined which
the public saying that he was the murderer meant
makes it look more like a main title. There is
that it puts pressure on the courts to make the
clarity and conciseness, this is because of the
correct decision. When you are a suspect it’s
simple title that’s only four words that get
important to keep your identity very quiet so that
straight to the point. Whilst the conciseness is
no one knows about you and that you are
the little box of text on the right that has a little
protected, the fact that he was wrongly accused in
amount of information, this is clearly shown by
the 8 newspapers means that he wasn’t protected
having a picture, text and title section. It’s clear
and instead in had a lot of grief. The contempt of
to understand and that’s a good thing as people
court in this case is that the publications
will pick the message up straight away even
distracted the court and that it took more time to
from a distance. The fact that they have put ‘JO
find the actual murder because of all the
MURDER: LANDLORD HELD’ in cap locks
information that was coming out about one man.
and red writing shows that they are telling a
The courts might have thought that if the
message but also the red symbolises bloodshed
journalists are finding weird things about this
and hurt that has happened to both the victim
man then he might be a major suspect which is
and the man accused of the murder.
dangerous for Christopher Jeffries.
This article is completely biased it makes that man look
They have picked these images just to show the
Evidencing of an argument is present here, even
like he is the problem and instead not talk about both
contrasts in personalities and looks, they have
though it talks about one subject at hand I feel
sides of the story. In the court your innocent until you
found an image of Christopher that look a bit
that this ended up being an argument after the
here that your guilty. Jefferies was told that he was the
scary and having blue hair gives him and edge
murderer and everyone agreed straight away because of newspaper was posted. After realising that all
like he is a mysterious weird man. By having a
the constant coverage and brain washing. This leads on to these comments were fake then ending up
image of the victim that looks normal on a day
the type of writing on the article and I feel it’s an informal debating both sides about what journalists should
to day basis shows that he was the problem
because he was different. By having the title and register because it’s very aggressive writing that is used write and how much control they should have in
the industry.
to reach to people from different backgrounds.
image link really sells the story.

5. This Article also links with the Editors code of practice, this is because they have broken
these rules which means some journalists would have to be fired or fined massively for the
damage that they have caused. The rules that I have chosen that fit with this article are:
- Harassment: When Christopher Jefferies was under the lime light he got followed around on
the street and got asked questions that were hurtful, this lead the journalists to go through
information about his past like old teacher photo’s and his connections was is major
harassment for a man that didn’t do anything. In the Editors code of practice it says that they
‘must not persist in questioning, telephoning, pursuing or photographing individuals’ this is
something that they have clearly done to this man.
- Privacy: For the privacy rule it says ‘everyone is entitled to respect for his or her private and
family life’ this didn’t happen because they accused him of being ‘strange’, ‘weird’ and
‘peeping Tom’ which is not respecting that person when they are trying to get home or do a
normal day to day activity. Editors should notice when journalists are writing information
that's against these rules, once they know that then they should stop the writing from being
published.
- Accuracy: these two rules worked well with this article because they ended up doing the
opposite, these are ‘The Press must take care not to publish inaccurate, misleading or
distorted information, including pictures.’ and ‘A significant inaccuracy, misleading statement
or distortion once recognised must be corrected, promptly and with due prominence, and where appropriate - an apology published.’ The first one stood out because it tells you that
you shouldn’t write about a subject that isn’t true or doesn’t have any real evidence towards
it, they carried on writing about how he was a weird teacher around children which is
another lie on top of the murder. Once they published a misleading statement then the 8
newspapers apoligised and gave money to Christopher which meant that they stuck by the
second rule.
I have learnt whilst looking at these leaflets that they have a variety of images that help tell
the message and to also bring in the reader to boost there interest.
The first leaflet shows images that are advertising the festival and what it has to offer, by
taking pictures of quests it has helped them to raise awareness about the celebrities that go
to that event. The second is an article that just has one image that links with the text, the
illustration of the image helps the audience to visualise what the subject is about. Finally the
last article is having a mixture of images that show’s someone in the past and making them
look different to an audience.

6. There is clarity on this ‘how to’ manual,
this is because each part has it’s own
section, it first of all has all the logo and
two images together so that you can see
the different angles of the camera.
Whilst the bottom section has the
instructions and then how to take a
picture with your own hands to make it
easier. When you see the 4 you can see
that this is a manual that has a lot of
pages on how to make the camera
yourself which means it organised and
looks easy to understand.
They have used the same font for their
instruction text which is good as there is
no outstanding features so that you can
read each section without being
distracted. They have only used bold on
the title of the section 4, this lets the
reader know straight away that there is a
new bit to learn with the camera. They
have used a serif font on the instructions
because it is known to be easier and
more clearly to read, whilst Arial is a
harder font because you can flow with
each letter. The title is a san serif font
which you can read quite well because
of the size of the font and the fact it is in
a bold font which will help to make it
stand out more.
The spelling used in the instruction part is correct all the words make sense and the
accuracy in what the manual is saying is correct, you have to wind the lever so that
the camera is ready to produce a picture and then once you have wound it
completely then you stop and press the shutter button. This is correct information
that will be very useful to an audience that want to use this camera.
The register used on this manual is
quite straight forward and simple I
would say that it was informal because
people from different backgrounds
would have to try and understand the
instructions, if it’s to formal then people
would be put of and probably not read
the instructions. Whilst reading it again I
have found that hey say ‘do not’ instead
of ‘didn’t’. This is more formal, it does
sound like very good English but the
simplicity of the words will help anyone
to read the manual. By being formal it
could be that it either an expensive
product so only the wealthy can buy
it, the market is mainly for adults so the
English would be good but also the fact
that his manual was made a long time
ago which meant that the traditional
English language would always be in a
formal way.
This also has conciseness because there is more images than text, this will help the reader to look at there
own camera whilst working it out on the manual. By having bullet points it helps to spread out the wording
so that it’s in single sentences and not too detailed. I like the fact that they have used a numbered section for
one camera and then bullet points for the other, this clearly states which information goes where.
This manual is also avoiding
ambiguity because it’s clearly stating
each step in good detail so that the
reader doesn’t get lost when working
out the camera. There are sections
like this that say ‘the shutter will be
released simultaneously with the
windup’. This sounds very confident
and not uncertain at all, it sounds like
they know what the camera will do
have winding the lever.

7. This is quite different to the old camera
manual. What I have found that is similar
to the old manual is that this is in
section, it has a lot of clarity and is very
clear and easy to understand. What I first
noticed about this page was the fact that
they have used bold on each title of each
box which is good as it points out the
different compartments of the camera.
The use of the imagery is all different but
to a good size which helps when look at
the text, the balance between the imagery
and text is done really well because there
isn’t to much text.
Comparison
There is also conciseness on this page
because of the images and how the text is
short, it isn’t overwhelming and it tells you
straight away about what the camera does
in easy following steps. They have also
used different diagrams and symbols to
help the reader to find the different
compartments of the camera. I think what
would have helped would have been bullet
point in each box like they used in the old
camera manual. It’s good that they have
used bullet points at the bottom because
it points out more information that is
different from the other boxes. It keeps it
neat, tidy and everything is in a similar
size.
The font used is quite thin and in a much larger font that the old manual which makes it much easier to
read and helps you to see the words better in the boxes provided. The font is san serif which is more
harder to read but because it’s a good size then it’s easier to understand. You can tell that is manual
overall looks much more modern and has used better techniques like bullet points, sections, more
images and a bigger font.
I think the fact that they have used
symbols is different from the old
manual and looks much more
modern, this shows that they are
still avoiding ambiguity because
they are using imagery and detail
when they are writing to help the
reader to understand the different
steps of the camera. The fact that
they have used less writing in
certain boxes and then a little
paragraph in another shows how
much detail each part needs. The
tone of the way they are speaking is
also very confident with words like
‘the captured image will be
displayed’ the word ‘will’ says in
that sentence that it will happen
that they know it works that way.
This will reinsure the customer.
The register used is again informal
because it would have to suit
everyone’s needs, technology has
grown massively and that means
more and more people from
different backgrounds can not
afford camera’s like these. Words
like ‘2 sec’ and ‘full auto’ just show
how laid back language has
become, compared to the old
manual where it’s very formal
English. The way they are saying
short words is informal because it
sounds like people should know
what the short versions of the word
should mean.