14. rs/
i to
s
vi
que
uni
on o
lli m
mysite
i
m
90
-1
180
representative sample only
15. rs/
i to (social =
s
vi 22% of time)
que
uni
on o
lli m
mysite
i
m
90
-1
180
representative sample only
16. rs/ 1 billion tweets/day
i to (social =
s
vi 22% of time)
que
uni
on o
lli m
mysite
i
m
90
-1
180
representative sample only
17. rs/ 1 billion tweets/day
i to (social =
s
vi 22% of time)
que
uni
on o
lli m
mysite
i
m
90
-1
180
65 million unique users/mo
representative sample only
18. rs/ 1 billion tweets/day
i to (social =
s
vi 22% of time)
que
uni
on o
lli m
mysite
i
m
90
-1
180
100,000,000 65 million unique users/mo
videos
representative sample only
19. rs/ 1 billion tweets/day
i to (social =
s
vi 22% of time)
que
uni
on o
lli m
mysite
i
m (% doesn’t even register)
90
-1
180
100,000,000 65 million unique users/mo
videos
representative sample only
20. rs/ 1 billion tweets/day
i to (social =
get your content off
s
vi 22% of time)
que
uni
your site and out to
on o
lli m
mysite
i
m (% doesn’t even register)
90
180
-1
where people are
spending their time
100,000,000 65 million unique users/mo
videos
representative sample only
55. The Law of the Few...
the success of any kind of social
epidemic is heavily dependent on
the involvement of people with a
particular and rare set of social
gifts
106. FB & Museums
• Connect the museum to the public
• Promote exhibitions & programs
107. FB & Museums
• Connect the museum to the public
• Promote exhibitions & programs
• Provide customer service
108. FB & Museums
• Connect the museum to the public
• Promote exhibitions & programs
• Provide customer service
• Expose people to more art
109. FB & Museums
• Connect the museum to the public
• Promote exhibitions & programs
• Provide customer service
• Expose people to more art
• Foster community
110. If you know a company’s
mission, you can figure out
how to work with them.
114. Talking about This
Metric
It shows you the number of unique people who have created a ‘story’ about your Page in the
last 7 days. The ‘story’ might include people:
Liking your Page
Posting on your Wall
Liking, commenting on or sharing a post, photo, video etc that you put on your Page
Answering a question you asked using the ‘question’ feature
RSVPing to an event
@ mentioning your Page in a post they make
Tagging your Page in a photo
Liking or sharing a check-in deal
Checking in at a Place
115.
116.
117. Talking about This
Metric
The Point: The more people talking about your business, the more people you’ll be
able to reach on Facebook. You’ll see now why it’s so important to get people
interacting and engaging with your content.
You might also be interested to know that top brands are currently getting 0.7%
engagement (on average) on this new metric.