Hannah Paramore is the opening Keynote speaker at the 2012 International Council of Museums MPR Conference in Palermo, Italy on Creating Marketing Campaigns that Work. Starting with understanding where you fit in the hierarchy of the stuff in your customer's lives and ending with the selection of appropriate media to improve your ROI, this presentation is lively, entertaining and informative.

1. hi
www.paramore.is

2. hannah
www.paramore.is

3. www.paramore.is

4. technology has
changed our lives

5. contact to connection

6. examining to explanation

7. information to interaction

8. reading to reviewing

9. 40 billion

11. information grows
30% per year

12. 5,000 messages/day

15. auto-pilot

16. text

17. text

18. 7 things

20. Breathe

21. Breathe
Eat

22. Breathe
Eat
Sleep

23. Breathe
Eat
Sleep
Drink

24. Breathe
Eat
Sleep
Drink
Have sex

25. Breathe
Eat
Sleep
Drink
Have sex
Achieve homeostasis

26. Breathe
Eat
Sleep
Drink
Have sex
Achieve homeostasis
Excrete

36. movie? golf? museum?

38. Approachable

39. Approachable
Confident

40. Approachable
Confident
Transparent

41. Approachable
Confident
Transparent
Unexpected

42. Approachable
Confident
Transparent
Unexpected
Bad Ass

44. Approachable

45. Approachable
Confident

46. Approachable
Confident
Transparent

47. Approachable
Confident
Transparent
Unexpected

48. Approachable
Confident
Transparent
Unexpected
Bad Ass

53. USA

55. Visitors Members Donors

60. Boy Meets Girl - Awareness

61. Boy Gets girl - Acquisition

62. Boy Loses Girl (sorry)

63. Boy Gets** Girl (Conversion)

64. Boy KEEPS Girl - Retention

66. TV

67. radio

68. outdoor

69. print

70. online
display

71. online
display

72. social

73. social

74. social

75. social

77. response cards

78. lead gen

79. paid search

81. email

83. social

84. social

85. the consumer is in control

86. They want 4 things:

87. 1. speak to me directly

88. 2. give me complete,
accurate information

89. 3. listen to me

90. 4. respect my time

91. you may ask yourself...

92. how did we get here?

94. choice + control = commitment

95. choice + control = commitment

99. but not...

104. one of my husbands

106. if you’re not going to do
what I say

108. why did you ask what
I thought?

110. D-I-V-O-R-C-E

113. Pretty pictures work
• Everyone loves a pretty
picture ...

115. Mavens are
good
• Develop a loyal fan base
and they will help you
manage the on-going
conversations on your
wall...

125. stuff in my life?

126. stuff in my life?
5 words?

127. stuff in my life?
5 words?
relationship cycle?

128. communication has changed

129. if you know this when you
use social...

130. you can know that I am...

131. single

140. www.paramore.is

141. Twitter: hannahparamore
Facebook: hannahparamore
LinkedIn: hannahparamore