Google Analytics for Mobile has integrated with Appsee's Qualitative App Analytics. This unique combination of robust quantitative and qualitative analytics will enable you to zoom in on your app's user experience and optimize your app more accurately and confidently.

1. How to Add
User Session
Recordings
to Your App’s
Google
Analytics Brought to you by:

2. What are user recordings?
User session recordings are a type of qualitative
analytics tool that enables you to watch videos of
actual in-app user sessions
Here is a quick summary of some of their noteworthy
benefits:
• Drill down to the single user level
• Highlight user sentiments such as impatience and
frustration (elements that cannot be conveyed by
numbers)
• Visualize bugs and crashes
• Examine why certain users dropped off of specific
funnels
• Pinpoint areas of friction within your app’s UX

3. Why does it matter for your Google Analytics?
• Thanks to Google Analytics' integration with Appsee, the market
leader in qualitative app analytics, you now have the ability to watch
user session recordings directly from your high-level GA reports.
• Technically, you will be able to add the ‘secondary dimension’ of
Appsee’s user recordings to your user reports.

5. Examples of this combo in action
• You are surely well-versed in the
importance of measuring and
optimizing your app’s “user
engagement”. In order to do this, you
want to understand from your Google
reports how long your users are
spending on each screen and many
users are bouncing from your app, and
better yet- why.
• From dimensions such as screen name
and user type you can see how many
new users vs. returning users are
bouncing from your app and then
watch corresponding user recordings to
show you the exact cause(s).
User Engagement

6. Examples of this combo in action
• Another powerful way to harness this
combo is for understanding the in-app
purchase patterns of your users. Let’s say
you want to examine average order value,
goal conversion rate, and per session
value of your users drilled down by day of
the week and hour of the day.
• You see that Thursday and Friday are not
performing as well as anticipated- why is
that? By diving into the additional
dimension of Appsee’s user recordings,
you can see exactly how users behaved
in your app that day and what ultimately
caused them to not convert.
In-App Purchase Patterns

7. Examples of this combo in action
• So you want to understand the quality of your
app’s users obtained from specific acquisition
campaigns. You first zone in on conversion
value and run a report in GA with the following
metrics: users, new users, goal X, goal
conversion rate, per session goal value.
• You might use this report to examine how often
your Facebook acquired users from specific
campaigns are converting compared to Google
Adwords.
• What happens if you notice any irregularities or
noteworthy stats in this report? Again, you can
add the drilldown dimension “Appsee User
URL” and watch real-time videos of user
sessions filtered by those specific metrics. This
enables you to actually see why certain
campaigns are performing better than others.
Acquisition Optimization

8. • Any time you have a question about a
certain statistic for your in-app metrics (e.g.
% quit rate or avg. # of screens visited) you
can utilize user recordings to explore the
‘whys’ behind those numbers
• By combining quantitative analytics (GA)
with qualitative analytics (Appsee) you are
able to obtain a complete, accurate picture
of what’s going on inside your app
• This understanding will allow you to sort
the ‘wheat from the chaff’ within your
numeric data and make key decisions for
your app with more confidence and trust in
your data
The ultimate result? The most actionable
insights on your app

9. How do you get access to the user recordings?
Integrate for Free
Request a Demo