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Gently
Encouraging
Self-cooked
Meals
“One
cannot love
well…
if not
dined
well.”
Virginia Woolf
if not dined
well.”
Virginia Woolf
45% purchase
ready meals due
to lack of time.
euromonitor.com
Why
Ready
Meals?
No
Time
Afford-
able
No
Skills
93% believe
homemade
meals are
healthier.
primecp.com
Homemade=
Healthy?
YES NO

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