Fair & lovely

1. A
presentation
on
fair & lovely
presented by : Hanisha Akoliya
presented to : komal madam
MAM-2
En.no=01
SMT. S. H Gajera MBA Mahila
College
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3. History
• fair& Lovely developed in 1975, is the
world’s first fairness cream. It contains no
bleach or harmful ingredients. Instead, it
provides visible fairness in a safe and
reversible process.
• In 2003, it was rated as the Twelfth Most
Trusted Brand in India by ACNielsen ORG-
MARG. In 2004, it was identified as a Super
Brand.
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4. Con…
• Fair & Lovely’s skin-lightening technology is
known to be the best in the world! However,
this hasn't stopped the brand from
innovating further to pioneer the
development of cutting-edge fairness
solutions.
• Fair & Lovely’s brand-essence of ‘Restriping
Destiny’ has played decisive role in its
noteworthy presence in over 30 countries
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5. PRODUCT
• lovely Original & Lovely Ayurvedic Fair
• Balance & Fair
• Lovely Multivitamin & Lovely Active Fair
• Sun block & Fair
• Lovely Men Active & Lovely Anti-Marks Fair
• Lovely Winter Fairness & Fair
• Lovely Max Fairness For Men & Lovely
Forever Glow For Ageless
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12. Punch line of fair &
lovely
“ khud par karo yakeen”
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15. Competitors
• 1.Fairever (Cavin Care)
• 2. No Marks (Ozone Ayurvedics)
• 3.Vicco
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16. Scholar ship
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17. TARGET MARKET SEGMENTING ON THE BASIS
OF
• DEMOGRAPHY Young women
• aged 18-35 There is repeated evidence that
schoolgirls in the
• 12-14 years category widely use fairness
creams.
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18. GET A HIGHER EDUCATION
• The candidate should have passed 12th
Standard.
• Candidates should have secured minimum
60% in the 10th and 12th standard.
• Scholarship is open only to women with
Indian citizenship.
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19. Con…
• Candidates should want to pursue
graduation, post graduation and PhD
studies from Government Recognised Indian
Universities.
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20. DEVELOP YOUR CAREER
• The candidate should have passed 8th
Standard.
• Candidate should have secured minimum
50% in 8th standard and above throughout
the schooling.
• Scholarship is open only to women with
Indian citizenship.
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21. START A BUSINESS
• The candidate should have passed 12th
Standard.
• Candidates should have secured minimum
50% in the 10th and 12th standard.
• Candidate should have at least 3 years of
relevant work or business experience.
• Scholarship is open only to women with
Indian citizenship.
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22. SWOT Analysis
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23. Strength
• Fair & Lovely brand is Worlds first and
largest Fairness cream brand
• Presence in 40 countries and a value of
around Rs.6 billion
• Line Extension to premium soap „ Fair and
Lovely Soap‟
• Enjoys high levels of Consumer Awareness
for the brand

24. Weakness
• Categorization of women on the basis of
skin color, has led to manyissueswith
activists and human rights leading to
Negative Publicity
• Extremely tough competition in skincare
market

25. Opportunity
• Fair & Lovely Foundation which aims at
empowerment of women
• Fair & Lovely Scholarship for
underprivileged girls
• Introduction of „Men Active‟ fairness cream
for Mint

26. Threats
• Several competitors in the market
• Challenges to deal with consumer choice
and buying behavior
• Legal issues often hamper the brand
imageCompetitors