2. Firm that
creates new promotional ideas,
designs print, radio, television, and internet advertisements,
books advertisement space and time,
plans and conducts advertising campaigns,
commissions research and surveys, and
provides other such services that help a client in entering and
succeeding in a chosen market.
In general, advertising agencies are not deemed agents of the
advertisers, because they act as principals for the services
they buy on behalf of their clients.
3. OGILVY AND MATHER LTD.
Core Business and Services: Advertising, Brand Identity,
Customer Analytics, Crisis Management, Creative Design
Key People: Piysuh Pandey is Executive Chairman and
National Creative Director, John Goodman is CEO
Number of Employees: Creative – 330, Production – 63,
Servicing – 350, Account Planning – 20
Operations: In India, USA and around the world
Major Clients: IDBI Mutual Fund (Mutual fund); SBI Mutual
Fund(Mutual Fund); TTK Textiles (Tantex/Textile); J K
Tyres(Tyres); Pantaloon Fashion India Ltd(Garments); Levers,
Cadbury, Louis Philippe (corporate); UTI (MIP’97/Financial);
TVS Suzuki (corporate),Vodafone,Tata sky,Center Fresh
Major Awards: Cannes, D & AD Global Awards, Door Art
Centre etc
Head Office: Mumbai
5. GWT HINDUSTAN THOMPSON ASSOCIATES
Core Business and Services: Advertising and
Branding
Key People: Colvyn J harris as CEO
Number of Employees: Creative – 330, Production –
63, Servicing – 350, Account Planning – 20
Operations: Around the world 200 offices in 90
countries
Major Clients: Pepsico, DYC, Hero Honda Motors,
Glaxo Smithkline, Frito Lays India, HPCL, Unilever
Home
Major Awards: Cannes: Silver – The Indian Red Cross,
Asia Image Apollo Awards: Gold – Diamond Trading
Corporation – History of the World TVC
Head Office: Mumbai
6. LOWE LINTAS
Core Business and Services: Advertising
Key People: Pranesh Misra as President
Number of Employees: Creative – 100, Production –
19, Servicing – 181, Account Planning – 20
Operations: India and USA
Major Clients: ITC (Indian Kings cigarettes); Johnson &
Johnson (Johnson’s Kids soaps); Air France (Airways);
BPL (BPL Excell alkaline batteries) Nestle India Ltd
(Polo, Bar One – Confectionary); Johnson & Johnson
(Lotion, Cream – baby oil)
Major Awards: Effie 2013 (advertising agency of the
year)
Head Office: Mumbai
7. MCCANN-ERICKSON INDIA LTD
Core Business and Services: Advertising and
Branding
Key People: Santosh Desai, President
Number of Employees: Creative – 114, Production –
88, Servicing – 16, Account Planning – 10
Operations: India, USA, Europe and 120 Countries
Major Clients: Coca-Cola (Kinley soda water, Diet
coke, beverages, Sprite – Soft drink); Nestle
(sunrise/coffee); BPL (Gas tables); Motorola
(Cellphones & Pagers); Khaitan (Fans)
Major Awards: NDTV India, Western Union Money
Transfer, Radio Mirchi
Head Office: New Delhi
8. MUDRA COMMUNICATIONS LTD
Core Business and Services: Marketing,
Communications etc
Key People: CEO is Madhuka Kamath
Number of Employees: Creative – 110, Production – 6,
Servicing – 50, Account Planning – 12
Operations: India Specific
Major Clients: Mahanagar Telephone Nigam Ltd
(Corporate); Indian Express (News paper); Mid-Day
(website); Global Trust bank (Banking);Indian Tourism
Development Corporation (Hotels); Business Standard
(Publications); Raj TV (TV Channel); Henkel Spic India
Major Awards: Abby: Silver – Reliance Relpipe PPR,
Asia Pacific AdFest: Bronze – Gujarat Police, SPARK:
Gold – Deccan Herald Olympic Coverage
Head Office: Ahmadabad
9. LEO BURNETT
Core Business and Services: Advertising, Ad Making,
Branding etc
Key People: Arvind Sharma is Managing Director
Number of Employees: Creative – 55, Production – 6,
Servicing – 35, Account Planning – 2
Operations: India, USA etc
Major Clients: ICICI; Bajaj Auto; Dabur India; BPL Ltd;
Coca -cola(mazaa/beverage); Toyota (Qualis); Amtrex
Hitachi(Air-conditioner)
Major Awards: Tata Salt, Mumbai Mirror, Times Now,
Dishnet Wireless, Gail India, Makemytrip
Head Office: Mumbai
10. CRAYONS ADVERTISING
Core Business and Services: Advertising and
Brand Management
Key People: Kunal Lullani, Managing Director
Number of Employees: Creative – 130,
Production – 23, Servicing – 150, Account Planning
– 10
Operations: India Only
Major Clients: Marshal (Mahindra &
Mahindra/jeep); Jindal art glass (Jindal
Dyechem/Stained glass)
Major Awards: Perfetti, Foods Campaign Gold etc
Head Office: New Delhi
11. TRIKAYA GREY ADVERTISING (INDIA) LTD
Core Business and Services: a Advertising and
Marketing
Key People: Ashutosh Khanna is CEO
Number of Employees: Creative – 50, Production
– 29, Servicing – 60, Account Planning – 10
Operations: USA and India
Major Clients: Ministry of Tourism, ONGC, Gujarat
Ambuja, Chhattisgarh Tourism, Haier Appliance
Major Awards: Adfest Asia: Bronze – Wyeth (Anne
French)
Head Office: Mumbai
12. FCB-ULKA ADVERTISING LTD
Core Business and Services: Advertising and
Branding
Key People: N G Alai is Executive Director
Number of Employees: Creative – 96, Production
– 63, Servicing – 101, Account Planning – 22
Operations: India and Overseas with more than 6
divisions
Major Clients: Bank of Baroda, Tata Motors,
Whirlpool, Hero Honda etc
Major Awards: Abby Gold – Zee Cinema, Zee
Telefilms etc
Head Office: Mumbai
13. RK SWAMY BBDO ADVERTISING LTD
Core Business and Services: Advertising, Market research,
Marketing etc
Key People: Shekar Swamy is President
Number of Employees:a Creative – 110, Production – 23,
Servicing – 90, Account Planning – 12
Operations: Across India and USA also
Major Clients: Cisco System(network solution); Abbott
Laboratories India Ltd(Healthcare); Mercedez Benz
(Automobiles); MTNL(Telecommunication); Sony India
Ltd(Sony/TV); Fujitsu ‘O’ general(Air conditioners); SQL Star
International Ltd(Computer education);Dalmia Cement
(Cement); Wrigleys India (Wrigleys Juicy Fruit chewing gum);
Dena Bank
Major Awards: One Show Rx: Brand Cremaffin, IndusInd
Bank, New York Global Awards: Brand Cremaffin
Head Office: Chennai