5. People are looking up the products or services your company offers… If you’re not putting that information online, who is?
6. 93% of B2B Buyers use search engines to begin the buying process… Will they find You OR Will they find your competition first?
7. 93% of the world’s population under the age of 40 have joined social networks 81% of B2B companies maintain profiles on social networks Get on board… Or you will be left behind.
8. Value Social media outlets could be the least expensive and most effective marketing tools at your disposal. Whether it’s Facebook, You Tube, Linkedin or Twitter, you can start putting them to work right away with very little investment.
9. Where Do I Begin? 1. Find Interested People 2. Deliver Quality Content 3. Capture Information 4. Stay in Touch
13. TOP OF MIND Trust Offer your Services Perceived as an Expert Outstanding Visibility Familiarity Makes You Credible Increases Referrals New Relationships Demand Higher Prices
14. Benefits of Social Media 1. Increase Online Presence 2. Brand Awareness 3. Brand Management 4. Relationships 5. Facilitating Innovation 6. Tracking Competitors
15. Benefits of Facebook for Business 1. Branding 2. Customer Engagement 3. Web Traffic 4. Reputation Management 5. Acquisition of new customers 6. Generation of Business Leads 7. Client retention 8. Access to social networking 9. Viral Marketing 10. Brand Awareness 11. Customer Feedback 12. Business Humanization 13. Targeted advertising option 14. Solid user focused company 15. Rewarding Loyalty (your “fans”)
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17. 87% of Americans said they were “familiar with” Twitter in a poll taken in 2010, versus just 5% in 2008 and 26% in 2009. 71% of business users now say Twitter is a useful tool, up from 59% a year ago. 20% of all twitter communication contains a reference to a product or service. 58% say that they have tweeted about a bad experience.
18. Twitter for Business What are you doing vs. “WHAT HAS YOUR ATTENTION” Make it useful Be Engaging ReTweet Humanize Reward Followers Tweet Search
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20. Are you ? LinkedIn is the world’s largest professional network with over 80 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. "There are members from all 500 of the Fortune 500 companies. LinkedIn members comprise 130 different industries, and include 130,000 recruiters.“ - Alison Doyle (About.com)
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22. Benefits of Being Prospecting Referrals Visibility Relationship Building Facilitates Conversation Perceived Expertise Recommendations/WOM Marketplace Trends Notification technology
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24. “Social media provides channels through which these connections can be made. If done right, the result is getting and keeping the best kinds of customers – dedicated fans that are not only loyal to your brand but also become its evangelists.” Beth Arvin, “The Communicator” Fame Foundry
25. The Internet is Changing the way we Communicate. Are you going to join the REVOLUTION?
26. Acknowledgements & Credits Created by Heather Shipley, associate. Contact hshipley@afflink.com or 1.800.222.5521 ext 4243 for more info. Special thanks to Socialnomics.net, Deminghill.com, UpsideDownIceburg.com, www.leveltendesign.com, Business Insider, SocialMediaB2B.com, OptimisationAustralia.com.au, LinkedIn, Facebook, Twitter, Chris Brogan, Marketing Jive, Twitip, Jan Vermeiren, fanpagelist.com, Global Recruiting Roundtable, About.com, mashable.com, Quantcast Corporation , Dirk Singer- Exact Target, Whole Foods, Webiquity & XPLANE
Hinweis der Redaktion
Newspaper circulation is down 7 million in the last 25 years. That’s almost a 20% decline in readership. With websites and search engines like google, spokeo.com and yellow pages online, paperbound phonebooks will soon be a thing of the past. With DVR and Tivo technology, viewers are fast forwarding through television commercials and instead comparing products and reading reviews online before making purchases.
Apple sold 300,000 ipads the Very First day! There are 5 billion mobile phone users globally, that’s over 72% of the world’s population. In the future, with increased mobile and pad technology, personal computers and laptops may also be a thing of the past!
Remember those old bag phones for the car? Now essentially every cell phone fits in your pocket. People can access Wifi from virtually anywhere- McDonalds, Cafés, and now in the air!
Google has over 200 Million look ups everyday. People are looking up the products or services your company offers. If your not putting it online, who is?
When clients are ready to buy, they want to feel like the decision is theirs- they want to come to you. Will they be able to find you? or will they find your competition?
Business News Daily
You must find people with a vested interest in what you’re doing. Find industry pages or seek out “fans” from similar businesses. To attract these people, you must deliver quality content. Content they care about. Before displaying anything on social media, you must think “why should anyone care”. Once you have “fans”, you must capture their information. Whether its getting them to sign up to your blog, or subscribing to your newsletter, you need to gather their information (e-mail, name, etc.). According to Business News Daily, There are big opportunities for a high ROI with permission-based e-mail! Once you do have followers, you must keep them engaged weekly to maintain your investment. Both Facebook and Twitter have tools that allow you to track your influence on your followers and let you know when you need to post more engaging content!
You don’t have to join every social media network out there. Be very strategic in which ones you join.
Be very strategic in which ones you join. Facebook is a good starting ground. Linkedin is easy to use and facilitates connections. Twitter is an important tool, but shouldn’t be used as your only form of social media. YouTube, Ezine, and Blogspot are vehicles to provide content to your followers. Whatever form of social media you chose, they must consistently portray your mission and values. All of your content should be strategic and drive value and direction to your company and website.
Content drives value and allows followers to trust you. If you’re constantly promoting yourself, you provide no value and create no loyalty. Consumers want the decision to be their own. You’re simply providing multiple vehicles to help drive that decision to your company.
Social media has the potential to do these things… Ultimately bringing you “top of mind” to consumers.
Brand Awareness vs. Brand Management= You take control of your Brand and what people thing by maintaining and creating relationships. By listening to your followers you can facilitate innovation and change. Rosalie Kramm, President of Kramm & Associates, says, “Keeping track of competitors and clients’ activities is very valuable. I can see what competitors are doing on social media and see how they’re marketing themselves.”
Fanpagelist.com provides data on the most visited business sites. Social media moguls Facebook and Youtube hold the #1&2 spots while brands Coca-Cola, Starbucks, Disney and Oreo follow.
7 habits of highly effective tweets by Jay Adams. “US Twitter users in April 2010 were far more likely than general Internet users to post to forums (75% vs 25%), blog (72% vs 14%), comment on blogs (70% vs 23%) and post ratings / reviews (61% vs 20%).
Some companies are using Twitter as a marketing or public relations channel, much like an extension to their corporate blogs. They will post about corporate accomplishments and distribute links that take people back to corporate web pages, press releases, and other promotional sites. This method probably seems to be the easiest way to get started, but companies need to be aware that using Twitter like this could actually hinder their image in the Twitter community. A whole bunch of self-serving, self-promotional tweets can actually damage their reputation - Twitter folks like a personal touch. Tweetake lets you export your followers and following lists to Excel for analysis, grouping, backup or any other purpose you can think of.
What better database to find your next ROCKSTAR salesperson/employee???
Monthly global people to visit Linkedin is rising. In march 2010, almost 40 million people were “Linkedin”.
