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Case study for Workout Supplement Company in Canada
1. B R A I N S TO R M
Where Business becomes a BRAND!
2. Digital Marketing
case study for
PharmaFreak
Brainstorm Force was
directly responsible to
build PharmaFreak’s
brand awareness and
social media presence in
highly saturated
supplements industry. To
ensure overall success
we also focused on
achieving first page
rankings for this project.
3. • ON Page & UX/UI
Integrated Video
section to share
Motivational & Training
videos.
Added NEWS section
to share fitness industry
related updates.
Categorized “Where to
Buy” section which
suggests easiest ways to
buy PharmaFreak
products.
4. • ON Page & UX/UI
Categorized all the
products neatly with
according to type/use of
Supplements.
Added a training
program section where
athletes could
demonstrate the best
exercises.
Created an athlete
section where visitors
could interact with
professional fitness
trainers who are based
across Canada.
5. • CONTENT MARKETING
Created WordPress blog fitnesskeys4u to engage athletes and body
builders the world who were already using, OR wanted to know more
information about PharmaFreak.
Promoted workout videos on highly reputed website bodybuilding.com
Pharmafreak supported athlete got featured in www.huffingtonpost.ca
Published over 80-85 guest posts on health & fitness related websites.
Press releases on high authority websites at the time of product launch.
Infographics promotion about human body & body building facts on
various visual content sharing websites.
7. • SOCIAL MEDIA
Promoted YouTube channel consisting motivational and training
videos on various video sharing websites. Also most of the videos
were published on Bodybuilding.com
Daily updates on Facebook & Twitter about news related to fitness,
and promotion of Pharmafreak products.
Cross promotion of social media profiles on Facebook, Twitter & G+
Contest updates every week on Facebook page.
Video blogs promotion on YouTube.
9. • DATA & ANALYTICS
Used Google Analytics to
measure performance of the
website.
Identified & set up metrics
which were valuable for the
Business model.
Provided Bi-weekly & Monthly
marketing reports including the
keywords rankings and other
performance metrics.
13. • TESTIMONIAL
“Great work. I have already hired them for
another account, and plan to use them
extensively going forward. Their
performance speaks for itself “
- PharmaFreak