What can the Gwinnett Republican Party do to start winning in 2022?

1. The Republican Party
of Gwinnett
2021 AND BEYOND

2. Outline
 We need to work together!
 Work together to do what?
 What are the Democrats planning?
 Don't undershoot the goal
 How to win an election
 What can we (UTPOG) do as a 'para' party organization to help?
 Some specific steps we can take
 How to ensure the Gwinnett GOP is ready for 2022?

3. We need to work together

4. We need to work
together
 Some of "WE" off the top of my head
that I have worked with recently:
 Constitution Party of Georgia
 AFP
 Georgia Republican Assembly
 United Tea Party of Georgia
 Fulton County Tea Party
 Gwinnett Republican Party
 Conservative Republican Women
 7th District Republican Party
 Trump campaign
 Dustin Inman Society
This was the first thing I typed when I
started this presentation
ALL groups have to pull toward our
common goal

5. We need to work together
Not just groups -
individuals as well
(This seems to be the
hard part)

6. Work together to do what?

7. Win The 2020
Elections!
PUT CONSERVATIVES IN OFFICE IN 2020. IF NOT CONSERVATIVES, AT
LEAST REPUBLICANS WHO MAY BE USEFUL TO BLOCK LIBERAL AGENDA.

8. What were some of the Democrats'
plans in 2020?

9. • They always ask for money
• They always have ways people can
participate
• They always spin
• They never quit

10. The INDIVISIBLE
Strategy
 Weaken Trump in Washington
 Nominate the best candidate
 Use our grassroots power to win

11. We must defeat Donald Trump. The
first step is a primary contest that
produces a strong Democratic
nominee. The second step is winning
the general election. We will not
accept anything less. To ensure this
outcome, I pledge to:
1. Make the primary constructive
2. Rally behind the winner
3. Do the work to beat Trump

12. 1. Make the
primary
constructive  We'll make the primary election
about our hopes for the future,
and a robust debate of values,
vision and the contest of ideas.
We’ll remain grounded in our
shared values, even if we support
different candidates.

13. 2. Rally behind the
winner
 We'll support the ultimate
Democratic nominee, whomever it
is — period. No Monday morning
quarterbacking. No third-party
threats.

14. 3. Do the work to
beat Trump
 We’re the grassroots army that’s
going to power the nominee to
victory, and we’ll show up to make
calls, knock doors, and do
whatever it takes.

15. Some of the resources Indivisible is
rolling out
Debate watch guides -- to help make sense of where the
candidates stand and what the most important issues are.
Event mapping tools -- to connect Indivisibles with watch
parties, rallies, and town hall meetings in their area.
Communications tools like email, text message, and social
media -- to keep Indivisibles up to date and informed.
Trainings and guides on important political tactics -- to
make sure our activism, whether over the phone, online, or in
person, has the biggest impact possible.

16. Don't undershoot the goal
KEEP THE FINAL GOAL ALWAYS IN MIND

19. The Goal
 Need to have the final goal always in
mind - having someone vote Republican
in November
 Not to get more people to the meeting
 Not to increase membership
 Not even to raise money
 ALL these are really just important
mileposts on the way to getting people
to vote
Always keep in mind

20. How to win an election

21. How to win an
election

1. Divide area, divide, divide
2. Assign leaders who recruit
3. Get someone in every neighborhood
and on every street
4. Go door to door, put up signs, host
candidate meet and greet
5. Get everyone to play a part
The Gwinnett GOP should be in the best
position to do this!

22. How NOT to win
an election

1. Divide divide, divide the team
2. Don't Assign leaders who recruit
3. Don't have a ready way to use
volunteers
4. Stay home
5. Don't have working infrastructure

23. What can we do as a 'para' party
organization?

24. What can we do?
GBI
• Greet
• Befriend
• Invite
 All groups have different
strengths and focus, but the
same goal
 UTPOG tries to get people
involved so we can get them
informed so we can get them
engaged.

25.  "Freedom is lost gradually
from an uninterested,
uninformed, and
uninvolved people."
Thomas Jefferson

26. UTPOG meeting May
2019
• 48 attended
• Shelley spoke about unity,
common 2020 goal
• CRW newsletter lists meetings by
other conservative groups. We
all need to do that!
• 10 folks from that meeting
attended State GOP convention
• We always push GOP
membership

27. I don't care about
"It is amazing what you can
accomplish if you do not
care who gets the credit."
Harry S Truman
 The Primary (other than practice for the general)
 Who gets the credit
 Getting people to join the Tea Party. I would
rather someone get involved with the GOP

28. Some specific steps we can take

29. Build up Republican
Social Media
 Like and follow
Gwinnett/State GOP
Facebook & Instagram
 Find Facebook pages for
other Georgia County
parties
Increases visibility and
projects success

30. Roughly seven-in-ten adults (69%)
say they use Facebook
Pew Research Center
April 10, 2019

31. Instagram used by 67% of 18- to
29-year-olds
Snapchat used by 62% of 18- to 29-
year-olds
Facebook use is relatively common
across a range of age groups, with
68% of those ages 50 to 64 and
nearly half of those 65 and older
saying they use the site.
Pew Research Center
April 10, 2019

32. About half visit several times a day.
These shares are identical to those
from 2018
Most Snapchat/Instagram users visit
daily
77% of Snapchat users ages 18 to
29 use the app every day, 68% do
so multiple times day
76% of Instagram users in this age
group visit the site on a daily basis,
with 60% reporting that they do so
several times per day
Pew Research Center
April 10, 2019

33. Also...
 Put signs in our yards and a
sign in a public place
 Put bumper stickers on our
cars (magnetic ones, of
course)
 Get involved with a candidate
in the primary to learn about
the election
 Get people to Commit to
Vote

34. Andy Stanley
"Do for one what you wish
you could do for everyone"
I can't get Georgia to vote for
Trump. I can't even get the 7th
District. But I can get a
neighbor who hasn't voted
before.
A strong GOP would be a huge
asset.

35. What needs to happen to ensure the
Gwinnett GOP is ready for 2022?
WE NEED AN OUTSTANDING GOP TO WIN IN 2020

36. One method of
Problem Solving
 Tally assets and status
 Define the problem
 Refine it into a solution
 Assign tasks to assets
 Design the process
 Build whatever new assets are needed
(We will see this again later...)

37. Out of date
Website
No Social
Media links on
website

38. Email issues

39. Volunteer Issues
 Complaints from Board members about
other Board members
 Complaints from Board members about
direction
 Resignation of a large number of elected
Board members

40. Biggest Problem?
 I don't have confidence that I can
send someone to the GOP and
have them become a likely voter
in November 2020.
 I don't feel the same way about
my church
(In my opinion)

41. Precinct Breakdown from 2020

42. Trump-
Biden in
Gwinnett

43. The monster grows...
Trump - Clinton 2016 Trump - Biden 2020

44. Some comparisons - County Chairman
County Chairman 2020 Trump - Biden 2020

45. Some comparisons - County Commission
#1
County Commission District 1 Trump - Biden 2020

46. Some comparisons - County Commission
#3
County Commission District 3 Trump - Biden 2020

47. But look at
this map
What do you
think this is?
Does it look
familiar?

48. Transportation Referendum
Transportation Referendum Trump - Clinton 2016

49. What can Republicans do?
NEED A SERIES OF MEASURABLE GOALS

50. Measurable Goals
Increase membership
Increase Social Media reach
Flip precincts in 2022 election
Run candidates in every
election

51. Increase Membership / Increase Funds
 Find the 100 most active Republican voters that are not
members
 Contact them and see if they will join (give them the
vision of increasing Republican precincts by 2022)
 Spend money if necessary (have a budget)
 If new member funds brings in more than cost, use extra
to recruit the 100 next most active. Repeat.
 Contact big money doners to previous Republican
candidates

52. Increase social media reach

53. Social
Media
impact can
be massive

54. Flip Precincts
Precinct %R
39 78.75
129 78.21
13 77.62
94 77.44
151 76.53
46 75.21
9 74.46
8 74.37
140 74.21
29 74.07
63 74.01
Precinct %R
51 24.66
123 24.54
75 24.50
95 24.48
59 22.55
20 21.08
43 20.59
74 19.72
72 11.78
Precinct %R
30 49.21
65 49.05
87 48.87
113 48.74
80 48.65
34 47.94
18 47.42
57 46.82
77 46.56
38 46.20
156 45.79
NUMBER OF REPUBLICANS VARIES BY PRECINCT
(THIS IS THE % OF REPUBLICAN VOTES, NOT
VOTERS)

55. Target near 50% precincts
Precinct %R
30 49.21
65 49.05
87 48.87
113 48.74
80 48.65
34 47.94
18 47.42
57 46.82
77 46.56
38 46.20
156 45.79
• Find precincts that lean Democrat
• Find largest demographic of Democrat
voter (age, race, etc.). Could be more than
one set.
• Find the MOST active Republican voters that
match those demographics.
• Use these Republicans to reach their
demographic Democrats
• Ideal Republicans will be people who used
to vote Democrat

56. Precinct ideas
Need infrastructure in target precincts
EDUCATE weak Democrats
IDENTIFY unregistered Republicans
IDENTIFY Democrats who didn't vote in 2020
(they may have been disillusioned with both
candidates)
Perhaps work in Teams
Maybe have "Adopt a Precinct" campaign

57. Flipping precincts is objective and
measurable
Produce large map with colored precincts
from 2020 election
(do stuff)
Produce large map with colored precincts
from 2022 election

58. Find candidates
 Spend the first half of 2021 finding the best candidate we
can for every election
 Some will lose
 Having a name on the ballot at least gives Republicans
someone to vote for
 Having a candidate also helps build infrastructure
 Need to ensure we don't (as a party) interfere with
incumbents

59. Most difficult - need to work together
for common goal
Republicans who don't get along have to
work toward 2022 election (impossible?)
Perhaps build 'teams'
What if teams were made up of
'incompatible' people?